{"id":491852,"date":"2026-05-19T06:12:16","date_gmt":"2026-05-19T06:12:16","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/491852\/"},"modified":"2026-05-19T06:12:16","modified_gmt":"2026-05-19T06:12:16","slug":"arih-to-host-activations-during-btss-las-vegas-concert-week","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/491852\/","title":{"rendered":"ARIH To Host Activations During BTS&#8217;s Las Vegas Concert Week"},"content":{"rendered":"<p><img decoding=\"async\" class=\" top-image\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/1779171136_452_0x0.png\" alt=\"image001\" data-height=\"493\" data-width=\"518\" fetchpriority=\"high\" style=\"position:absolute;top:0\"\/><\/p>\n<p><strong>EXCLUSIVE <\/strong>\u2013 In honor of BTS\u2019s <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/laurasirikul\/2026\/05\/06\/bts-the-city-las-vegas---bts-pop-up--arirang-coming-to-las-vegas\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/laurasirikul\/2026\/05\/06\/bts-the-city-las-vegas---bts-pop-up--arirang-coming-to-las-vegas\/\" target=\"_self\" aria-label=\"Las Vegas takeover\" rel=\"nofollow noopener\">Las Vegas takeover<\/a> this week, <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/laurasirikul\/2026\/04\/23\/bts-celebrates-arirang-with-arih-brand-collaboration\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/laurasirikul\/2026\/04\/23\/bts-celebrates-arirang-with-arih-brand-collaboration\/\" target=\"_self\" aria-label=\"BTS\u2019s food-and-beverage collaborator,\" rel=\"nofollow noopener\">BTS\u2019s food-and-beverage collaborator,<\/a> ARIH, is hosting its own events to celebrate with fans (a.k.a. ARMY). The brand will hold its own pop-up activations at several locations, including the live concert venue at Allegiant Stadium, The Forum Shops at Caesars Palace, ARIH Walmart Airstream pop-up, and select Walmart locations.<\/p>\n<p>Owned by food companies Paldo and HY (formerly Korea Yakult), the creators of ARIH were inspired by BTS and its latest album, ARIRANG, which showcased Korea&#8217;s pride in its identity and culture. So they worked closely with BTS members \u2013 RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook \u2013 to develop the products that \u201cblend the spirit of positivity and creativity behind their music with refined Korean flavor to innovate modern wellness.\u201d It resulted in restaurant-inspired, soupless noodles with a modern fettuccine-style texture (Black Pepper Tteokbokki, Gochujang Butter, K-Super Spicy Seaweed, Vongole, Soy Sauce Butter, Spicy Seaweed, and Truffle Bulgogi); Postbiotic Energy Drinks (100mg Caffeine, 0g of sugar) in multiple flavors, including Blush Berry, Cherry Nova, Jolly Strawberry, Tropical Wave, Lemon Crest, Orange Hour, and Peachy Sunshine; and, gut health-friendly Dual Biotic Soda (3g of prebiotic fiber) in flavors: Apple Flare, Berry Bliss, Clear Lemon, Red Ruby Galore, Peach Mango Horizon, Pineapple Drift, and Positive Orange.<\/p>\n<p>There will be interactive games, social-first installations, and tastings of the brand\u2019s noodles, postbiotic energy drinks, and dual-biotic sodas. Fans may also collect limited-edition items and connect with ARIH across these destinations during the concert week. For those following along on ARIH\u2019s social media, Las Vegas will receive its own exclusive ARIH collectible city-based keychains.<\/p>\n<p>During the concert dates, there will be an ARIH Concert booth at Allegiant Stadium on May 23, 24, 27, and 28 from 10 am to 7 pm, featuring photo opportunities, interactive games inspired by Korean culture, and exclusive ARIH-branded merchandise.<\/p>\n<p>For those who plan on staying the week, there will be pop-ups from May 22 to May 28 at The Forum Shops at Caesars Palace (10 am &#8211; 7 pm), Walmart Airstream at the Walmart Supercenter on Blue Diamond Rd (May 23-28, 2 pm &#8211; 7 pm), and at select Walmarts (May 23-28).<\/p>\n<p>Where are the locations?<\/p>\n<p><strong>BTS ARIH Concert Booth \u2013 Allegiant Stadium<\/strong><br \/><strong>Dates: May 23 to May 28 | 10 a.m. to 7 p.m.<\/strong><\/p>\n<p>As one of the main touchpoints during concert week, the Allegiant Stadium <strong>BTS ARIH Concert Booth <\/strong>gives attendees a chance to interact with ARIH before the show, learn more about the brand\u2019s product lineup, and take home limited-edition collectibles created for the Las Vegas activation.<\/p>\n<p><strong>ARIH Zone \u2013 The Forum Shops at Caesars Palace<\/strong><br \/><strong>Dates<\/strong>: <strong>May 22 to May 28 | 10 a.m. to 7 p.m.<\/strong><\/p>\n<p>The <strong>ARIH Zone<\/strong> at The Forum Shops at Caesars Palace is a completely free visual destination and discovery hub for visitors, designed as an immersive introduction to ARIH. There will be product-inspired installations, photo opportunities, a discovery wall, and branded moments for social sharing. Fans can also take part in the \u201cFind ARIH\u201d experience, in which they receive maps to locate ARIH ambassadors dressed in traditional Korean attire. Those who successfully find the ARIH ambassadors can receive chilled ARIH product samples. <\/p>\n<p><strong>ARIH Walmart Airstream \u2013 Walmart Supercenter (6973 Blue Diamond Rd.)<\/strong><br \/><strong>Dates: May 23 to May 28 | 2 p.m. to 7 p.m.<\/strong><\/p>\n<p>The ARIH Walmart Airstream will host a premium outdoor brand experience at the Walmart Supercenter on Blue Diamond Road, providing fans the opportunity to taste ARIH products and take photos in the curated space. Fans can also participate in exclusive merchandise and gaming moments. <\/p>\n<p><strong>Walmart Pop-Ups \u2013 Las Vegas and Henderson Walmart Locations<\/strong><br \/><strong>Dates: May 23 to May 28 | Hours vary by location <\/strong><br \/><strong>Las Vegas Locations:<\/strong><\/p>\n<ul>\n<li data-list-item-id=\"ec13c014fd7de8aff04d787ff3f5fba7a\">7200 Arroyo Crossing Pkwy<\/li>\n<li data-list-item-id=\"ec22fe73f46c5a64a1d4341ff7f6c1fed\">3615 S Rainbow Blvd<\/li>\n<li data-list-item-id=\"e95d69a299cd43cbf2a951159dd531cf5\">5200 S Fort Apache Rd<\/li>\n<li data-list-item-id=\"e34e5fbd068218a78ad40b92a86ea3a60\">2310 E Serene Ave<\/li>\n<li data-list-item-id=\"ecb85a8424d0384a19e5a676b9a27bc23\">3041 N Rainbow Blvd<\/li>\n<li data-list-item-id=\"e8eddbcbffec6bd69375edb26c17c6165\">6464 N Decatur Blvd<\/li>\n<li data-list-item-id=\"eb996f224578c6ededdd8e1e7e1e8acfd\">8060 W Tropical Pkwy<\/li>\n<\/ul>\n<p><strong>Henderson Locations:<\/strong><\/p>\n<ul>\n<li data-list-item-id=\"e3e43b798fec99824d083d0d420be8206\">300 E Lake Mead Pkwy<\/li>\n<li data-list-item-id=\"e7c1add94cdebd934938c02a876730339\">540 Marks St<\/li>\n<\/ul>\n<p>ARIH products are sold at Walmart, but only a select few will have in-store pop-up experiences designed to introduce visitors to the brand from May 23 to May 28. Shoppers can enjoy ARIH product tastings, photo opportunities, and potential merchandise giveaways. <\/p>\n<p>ARIH is available in the U.S. at <a href=\"https:\/\/urldefense.com\/v3\/__https:\/www.walmart.com\/brand\/arih\/20048929__;!!BZ50a36bapWJ!viViM7cTXa4ss7G7FPTnIA6csRCBY76nY0nk3KqMxr4DgJhm1Y90JhorjgDTR1xPzJl5wuiuLjQSJMIAWOnKBke6agwCCQ$\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/urldefense.com\/v3\/__https:\/www.walmart.com\/brand\/arih\/20048929__;!!BZ50a36bapWJ!viViM7cTXa4ss7G7FPTnIA6csRCBY76nY0nk3KqMxr4DgJhm1Y90JhorjgDTR1xPzJl5wuiuLjQSJMIAWOnKBke6agwCCQ$\" aria-label=\"Walmart\">Walmart <\/a>or on its <a href=\"https:\/\/urldefense.com\/v3\/__https:\/arih.com\/__;!!BZ50a36bapWJ!viViM7cTXa4ss7G7FPTnIA6csRCBY76nY0nk3KqMxr4DgJhm1Y90JhorjgDTR1xPzJl5wuiuLjQSJMIAWOnKBkf5mTlsgA$\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/urldefense.com\/v3\/__https:\/arih.com\/__;!!BZ50a36bapWJ!viViM7cTXa4ss7G7FPTnIA6csRCBY76nY0nk3KqMxr4DgJhm1Y90JhorjgDTR1xPzJl5wuiuLjQSJMIAWOnKBkf5mTlsgA$\" aria-label=\"official website\">official website<\/a>. ARIH will be updating its socials on the events in Vegas, including any changes and updates. Alongside ARIH\u2019s activations, BTS is doing a full takeover of Las Vegas with their THE CITY events. Check out the full guide <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/laurasirikul\/2026\/05\/07\/bts-the-city-ariranglas-vegas-2026-guide\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/laurasirikul\/2026\/05\/07\/bts-the-city-ariranglas-vegas-2026-guide\/\" target=\"_self\" aria-label=\"here\" rel=\"nofollow noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE \u2013 In honor of BTS\u2019s Las Vegas takeover this week, BTS\u2019s food-and-beverage collaborator, ARIH, is hosting its&hellip;\n","protected":false},"author":2,"featured_media":491853,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[264],"tags":[214593,176313,5433,214596,214595,18,117,214592,19,17,2253,337,214594,214597,17487],"class_list":["post-491852","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-arih-zone","tag-arirang","tag-bts","tag-bts-the-city","tag-bts-world-tour-arirang","tag-eire","tag-entertainment","tag-find-arih","tag-ie","tag-ireland","tag-las-vegas","tag-music","tag-the-city","tag-the-city-las-vegas","tag-walmart"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116599766925988935","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/491852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=491852"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/491852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/491853"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=491852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=491852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=491852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}