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An AI-powered hologram of Ozzy Osbourne will be trained on authenticated sources, in partnership with his family.<\/p>\n
Getty Images<\/p>\n
The Prince of Darkness may be gone, but an AI-powered hologram will aim to keep Ozzy Osbourne\u2019s distinct voice, personality and mannerisms alive for fans.<\/p>\n
Ozzy\u2019s widow Sharon Osbourne and son Jack Osbourne revealed plans for the digital doppelganger this week at the Licensing Expo trade show in Las Vegas. <\/p>\n
\u201cYou can ask Ozzy anything, and he will answer you in his own voice \u2014 and the answers will be what Ozzy would have said,\u201d Sharon Osbourne said, according to a recap of the discussion<\/a> by the publication License Global. \u201cWe\u2019re going to take it all around the world. People can talk to him and he will talk back.\u201d<\/p>\n At the annual show, artists, celebrities, entertainment studios and manufacturers make deals to license intellectual property. The Osbournes announced the hologram of the original Black Sabbath frontman and lead singer while discussing the future of the Osbourne brand during a moderated discussion on the show\u2019s main stage. <\/p>\n \u201cHe will exist digitally as himself for as long as we have computers,\u201d Jack Osbourne said. \u201cTechnology has come such a long way to where it\u2019s almost drag and drop. You could shoot a template for a commercial… literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It\u2019s that simple now.\u201d <\/p>\n Ozzy Osbourne, sometimes dubbed the godfather of heavy metal, died last year at 76, following a lengthy career<\/a> in which he constantly reinvented himself. Interest in him shows no signs of slowing. Sony Pictures is working on a biopic scheduled for a 2028 theatrical release, and Working Class Hero, an exhibit honoring his life at the Birmingham Museum and Art Gallery, continues through the end of September. <\/p>\n Now, as soon as late summer, will come a digital lookalike that endeavors to extend that legacy further, interacting with fans in the US and UK in multiple languages and responding to them individually in real time while appearing to make eye contact.<\/p>\n This Hologram Can \u2018Truly Read The Room\u2019 <\/p>\n \u201cHe\u2019s not just a chatbot, he can truly read the room,\u201d David Nussbaum, founder of Proto Hologram, one of the companies partnering with the Osbourne family for the project, said in an interview. \u201cHe might call out a Black Sabbath tattoo on a fan\u2019s arm across the room, he might treat a group of execs in suits a bit differently than he\u2019ll treat a gang of real headbangers, he might sense distraction in the room and do something to settle and focus the crowd.\u201d <\/p>\n Other celebrities who have been made into holograms by Proto Hologram include Big Brother host Julie Chen Moonves<\/a>, Elton John, Olivia Rodrigo, William Shatner and Kenan Thompson. At a 2024 exhibit of visual art by singer-songwriter Jewel<\/a> at Crystal Bridges Art Museum in Bentonville, Arkansas, her holographic twin greeted visitors. <\/p>\n The holograms require filming the subject using a 4K camera and a light source. The subject talks conversationally and moves naturally so the company\u2019s proprietary software can learn their movements, voice tone and cadence. <\/p>\n Recreating lifelike versions of dead celebrities, however, clearly requires a different approach. <\/p>\n The AI-powered hologram of Ozzy Osbourne will resemble this one of Marvel legend Stan Lee that appeared at Los Angeles Comic-Con last year.<\/p>\n Steven Hong<\/p>\n To bring Digital Ozzy to life, Hyperreal, a content studio that specializes in photorealistic characters and AI-driven interactive entertainment, will use authenticated source material \u2014 or \u201cdigital DNA\u201d as it calls it. That\u2019s what it did to resurrect legendary Marvel artist Stan Lee<\/a> for Los Angeles Comic-Con last year. <\/p>\n \u201cNothing is scraped from the internet, nothing is approximated and nothing is generated from data that wasn\u2019t specifically and willingly given,\u201d Remington Scott, CEO of Hyperreal, said in an interview. \u201cThe result operates in real time. This isn\u2019t a pre-recorded video playing on a loop. It\u2019s a living performance that can listen, respond and interact naturally.\u201d <\/p>\n How Are Fans Reacting? <\/p>\n This won\u2019t be the first time since Ozzy Osbourne died that he\u2019ll be resurrected with artificial intelligence. Last year, Rod Stewart paid tribute to the rocker with an AI-generated video that showed him snapping selfies in heaven with dead celebrities including Kurt Cobain, Michael Jackson, Bob Marley and Freddie Mercury. The segment sparked backlash, with some viewers criticizing it<\/a> as \u201ccreepy and tasteless.\u201d <\/p>\n