{"id":503026,"date":"2026-05-26T07:33:14","date_gmt":"2026-05-26T07:33:14","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/503026\/"},"modified":"2026-05-26T07:33:14","modified_gmt":"2026-05-26T07:33:14","slug":"are-we-witnessing-the-beginning-of-the-end-for-suvs-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/503026\/","title":{"rendered":"Are we witnessing the beginning of the end for\u00a0SUVs? \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \"><a href=\"https:\/\/www.irishtimes.com\/tags\/honda\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/honda\/\">Honda<\/a> is  going through something of a torrid time, in a global sense. While the new Prelude coupe is garnering the Japanese brand much-needed positive press, the company is also facing something of a financial meltdown and has <a href=\"https:\/\/www.irishtimes.com\/motors\/2026\/03\/13\/hondas-shock-withdrawal-of-ev-models\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/motors\/2026\/03\/13\/hondas-shock-withdrawal-of-ev-models\/\">pulled the plug<\/a> (literally and figuratively) on a new line-up of high-tech <a href=\"https:\/\/www.irishtimes.com\/tags\/electric-vehicles\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/electric-vehicles\/\">all-electric cars<\/a>. <\/p>\n<p class=\"c-paragraph paywall \">Instead, Honda will soldier on with its current range of hybrids and plug-in hybrids, has ditched the unloved  e:Ny1 electric crossover in Europe, and is now desperately trying to work out how to deal with <a href=\"https:\/\/www.irishtimes.com\/tags\/us-tariffs\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/us-tariffs\/\">US tariffs<\/a> and ever-increasing <a href=\"https:\/\/www.irishtimes.com\/motors\/2026\/02\/24\/chinese-car-makers-surge-in-europe-but-how-do-we-feel-about-them-in-ireland\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/motors\/2026\/02\/24\/chinese-car-makers-surge-in-europe-but-how-do-we-feel-about-them-in-ireland\/\">competition from China<\/a>. <\/p>\n<p class=\"c-paragraph paywall \">The thing is, sometimes the old stuff works better. A bright spot in Honda\u2019s  present tumult is a 40 per cent year-on-year sales increase for the old-school Honda Accord saloon in the US market. <\/p>\n<p class=\"c-paragraph paywall \">Now, we\u2019re not talking outright huge numbers here \u2013 the Accord was once America\u2019s bestselling car, but its sales have cratered over the past few years so it\u2019s rebuilding from a low base. Nonetheless, a 27 per cent year-on-year increase in sales so far in 2026 is not to be sniffed at; nor is a modest uptick for the Civic hatchback. <\/p>\n<p class=\"c-paragraph paywall \">The lift in Accord sales is mirrored by its great rival, the Toyota Camry (sadly no longer sold in Ireland), which has seen a similar boost in sales, with many industry prognosticators suggesting that the current Prius\u2019 smaller cabin and boot, compared to the older model, is pushing those buyers Camry-ward. <\/p>\n<p class=\"c-paragraph paywall \">It\u2019s not just the Japanese brands, either. Many of the big  car brands in the US are now starting to feel a cold wind, or at least a cooler breeze, blowing through SUV sales and are considering a return to a more classical, low-slung four-door. <\/p>\n<p class=\"c-paragraph paywall \">Ford chief executive Jim Farley recently told Automotive News that with the average new car price now above $50,000 (\u20ac43,100) and fuel prices spiking, it might be time to get back to cheaper, less consumptive cars. <\/p>\n<p class=\"c-paragraph paywall \">\u201cNever say never,\u201d Farley said. \u201cThe sedan market is very vibrant. It\u2019s not that there isn\u2019t a market there. It\u2019s just, we couldn\u2019t find a way to compete and be profitable. Well, we may find a way to do that.\u201d<\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"DETROIT, MICHIGAN - SEPTEMBER 30:  Ford Motor Company CEO Jim Farley speaks at a Ford Pro Accelerate event on September 30, 2025 in Detroit, Michigan. The event is Ford's inaugural forum, bringing together business leaders and government officials to discuss the Essential Economy, the three million businesses and critical industries that power the US economy. (Photo by Bill Pugliano\/Getty Images)\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/3HBZIQEJPVCWDIOD2GDMA2FRMI.jpg\"   width=\"800\" height=\"533\"\/>Ford chief executive Jim Farley. Photograph: Bill Pugliano\/Getty Images <\/p>\n<p class=\"c-paragraph paywall \"><a href=\"https:\/\/www.irishtimes.com\/tags\/ford\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/ford\/\">Ford<\/a> has a ready-made plug-in for four-door sale, with Mondeo (yes, really) and Taurus-badged four-door models  now on sale in China. Clearly, manufacturing of those models would have to be brought to US shores to duck  tariffs and trade barriers, but that seems like a small obstacle to overcome. <\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"https:\/\/www.irishtimes.com\/motors\/2026\/05\/19\/will-the-chinese-brands-roll-over-the-big-premium-players-it-could-go-one-of-two-ways\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">Will the Chinese brands roll over the big premium players? It could go one of two waysOpens in new window<\/a>\u00a0]<\/p>\n<p class=\"c-paragraph paywall \"><a href=\"https:\/\/www.irishtimes.com\/tags\/chrysler\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/chrysler\/\">Chrysler<\/a> is reportedly prepping a new, compact four-door priced in the region of $20,000, and has shown a concept of just that to its US dealers who are baying for more affordable products. <a href=\"https:\/\/www.irishtimes.com\/tags\/hyundai\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/hyundai\/\">Hyundai<\/a> has never stopped selling the popular Elantra saloon in the US. <\/p>\n<p class=\"c-paragraph paywall \">What about Europe, though? And, indeed, Ireland? We once loved our three-box four-doors here, even more so than our UK and Continental neighbours, who generally favoured hatchbacks and estates. Could our love affair with the SUV finally be over?<\/p>\n<p class=\"c-paragraph paywall \">It\u2019s faintly possible. According to the registration figures compiled by the <a href=\"https:\/\/www.irishtimes.com\/tags\/society-of-the-irish-motor-industry-simi\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/society-of-the-irish-motor-industry-simi\/\">Society of the Irish Motor Industry<\/a>, sales of large SUVs grew by 25 per cent from 2024 to 2025, while those of medium SUVs grew by 9.5 per cent. However, small SUVs suffered a reverse, dropping by 1.7 per cent. The first pebble in the landslide?<\/p>\n<p class=\"c-paragraph paywall \">Certainly, the legislative environment is becoming ever more anti-SUV, with higher parking charges in Paris, for instance, and the prospect of a weight-based tax in Ireland. <\/p>\n<p class=\"c-paragraph paywall \">We need to turn away from SUVs. Research by environmental think tank Transport &amp; Environments (T&amp;E) has shown the dramatic growth of the last 15 years. Since 2010, the average height of the front of a vehicle on European roads has grown by 6.9 centimetres, and the rate of growth continues, with the average height increasing by 0.5cm per year. <\/p>\n<p class=\"c-paragraph paywall \">It means that the leading edge of the bonnet of an average car is now 83.8cm high, or about the same height as an average preschooler\u2019s head. T&amp;E says  its figures show a direct correlation between the height figure and the rise in SUV sales, which went from 12 per cent of the total European car market in 2010 to 56 per cent in 2024. That\u2019s not even taking the environmental impact of taller, bigger cars into account. <\/p>\n<p class=\"c-paragraph paywall \">There is a solution, though. Make saloons great again, sure, but what about MPVs? The <a href=\"https:\/\/www.irishtimes.com\/tags\/citroen\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/citroen\/\">Citro\u00ebn<\/a> ELO concept (no, it\u2019s nothing to do with Jeff Lynne &#8230;) possibly represents a new melding of the small car and the MPV.<\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Citroen ELO Concept\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/VU4RA2BP5VGOLCBVZNN3EOK2WA.JPG\"   width=\"800\" height=\"533\"\/>\u2018A house on wheels&#8217;: The Citro\u00ebn ELO Concept <img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Citroen ELO Concept\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/YSTBQ2IENFE3HKW5BKCI4U7QAA.JPG\"   width=\"800\" height=\"533\"\/>The Citro\u00ebn ELO Concept has a central driving position and felxible passenger seating <\/p>\n<p class=\"c-paragraph paywall \">Described by Citro\u00ebn as \u2018a house on wheels\u2019, the ELO is just 4.1 metres long (that\u2019s 100mm longer than a VW Polo, for example), and yet has seats for six people, featuring two sets of three seats with \u2013 wait for it \u2013 a central driving position in the manner of the original McLaren F1 supercar, or more obscurely, the Matra Bagheera sports car. <\/p>\n<p class=\"c-paragraph paywall \">The layout is hugely flexible. The driver\u2019s central seat gets its own \u2018suspension\u2019 in the form of foam blocks inserted into the frame (one wonders if you\u2019ll bounce up and down while driving it, like a lorry driver on an air-suspended seat \u2026), while the outer front seats can be folded away and stashed under the back seats when not needed. The driver also gets a clip-on desk for working while parked, possibly when charging \u2013 the ELO is electric, of course. <\/p>\n<p class=\"c-paragraph paywall \">Those rear seats are clever too, and have been designed in collaboration with famous cut-price French camping goods store <a href=\"https:\/\/www.irishtimes.com\/tags\/decathlon\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/decathlon\/\">Decathlon<\/a>. The seat backs stay in the car, but the bases can pop out and have their own little fold-out legs so  they can be used as camping stools. It\u2019s something of a nod to the original Citro\u00ebn 2CV, whose hammock-style seats could be removed for picnics and the like. <\/p>\n<p class=\"c-paragraph paywall \">Will Citro\u00ebn actually make one you can buy? That\u2019s less certain, but <a href=\"https:\/\/www.irishtimes.com\/tags\/renault\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/renault\/\">Renault<\/a> is definitely now marching on a path towards cars that are less tall. Its big new concept car is also very much not an SUV.<\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Renault concept car R-Space: will it eventually become an Espace? Photograph: Thorsten Wagner\/Getty Images\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/GHVETWZSEVHIRO4EQ6Z3TYTW34.jpg\"   width=\"800\" height=\"591\"\/>Renault concept car R-Space: will it eventually become an Espace? Photograph: Thorsten Wagner\/Getty Images <\/p>\n<p class=\"c-paragraph paywall \">The R-Space Lab concept might have a silly name, but while Renault isn\u2019t officially saying it yet, it seems very much as if the R-Space is designed to be a preview of a next-generation Renault Espace, which will likely come with a choice of fully electric, hybrid and range-extender power when it launches in the next few years. <\/p>\n<p class=\"c-paragraph paywall \">The current Espace is a large SUV, and isn\u2019t sold in right-hand drive markets, but if a new one draws heavily on this R-Space concept it would be a return to the classic one-box MPV shape  in effect created by the original Espace in 1984 (notwithstanding the US contribution of the original Dodge Caravan, two years previously). <\/p>\n<p class=\"c-paragraph paywall \">Renault has hinted that the R-Space\u2019s interior is rather more futuristic, and less production-ready, than its interior, which features a wraparound instrument and infotainment screen set-up, a yoke-style steering wheel, and a rear layout with three individual back seats, each of which reclines, and which also have Honda-style flip-up seat cushions for maximum utility. <\/p>\n<p class=\"c-paragraph paywall \">Whether or not the R-Space eventually becomes an Espace, it\u2019s definitely a portent of Renault\u2019s plan to aim at bigger-car segments. <\/p>\n","protected":false},"excerpt":{"rendered":"Honda is going through something of a torrid time, in a global sense. While the new Prelude coupe&hellip;\n","protected":false},"author":2,"featured_media":503027,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[73],"tags":[79,381,11911,92169,18,8888,8338,22471,8299,19,17,44701,31690,1411],"class_list":["post-503026","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-china","tag-citroen","tag-decathlon","tag-eire","tag-electric-vehicles","tag-ford","tag-honda","tag-hyundai","tag-ie","tag-ireland","tag-renault","tag-society-of-the-irish-motor-industry-simi","tag-us-tariffs"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116639721568761525","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/503026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=503026"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/503026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/503027"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=503026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=503026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=503026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}