Jeremy Clarkson<\/a> is finally selling wine at his Cotswolds<\/a> pub after relaxing a rule he\u2019s enforced since it opened.<\/p>\n When the 65-year-old opened his Oxfordshire watering hole The Farmer\u2019s Dog<\/a> in August 2024, he revealed it would \u201cserve exclusively British\u201d items, including several own-brand food and drink products.<\/p>\n One item missing from the menu was wine, but that\u2019s until now \u2013 the pub has finally introduced its own British wine range.<\/p>\n “There was a time when English wine was like a child\u2019s recorder playing; you wanted to like it, but it wasn\u2019t very good. Fortunately, that time has gone,\u201d the pub said in a new statement.<\/p>\n “Thanks to warmer summers and expert farming, Britain grows excellent grapes and makes brilliant wine with them,\u201d it continued, before announcing the arrival of Knollbury Fort, \u201cour own range of English wines, created to champion British farming and prove that this country now produces genuinely world-class wine\u201d.<\/p>\n In August 2025, the pub started selling ketchup after a Chatham-based producer made it using solely British ingredients.<\/p>\n Condimaniac ketchup is made of tomato passata from Isle of Wight, apple cider vinegar from Hants, Essex salt, and sugar and onions sourced from Britain.<\/p>\n \u201cMaking a 100 per cent British ketchup after Jeremy Clarkson<\/a> alerted us to the fact there wasn\u2019t one was very hard,\u201d the company\u2019s boss Kier Kemp said in an Instagram video chronicling the sauce\u2019s creation.<\/p>\n \u201cIt turned out to be really hard,\u201d he added, noting Clarkson\u2019s Diddly Squat team requested the sauce \u201cas soon as possible\u201d.<\/p>\n Kemp said the company has made two sauces at the same time \u2013 one containing carrots and onion \u201cused to thicken\u201d the sauce, as there is no purely British tomato puree.<\/p>\n The move is a big turnaround from Clarkson, considering the former Grand Tour star became so fed up with requests that a sign was put up telling customers to stop asking for the condiment.<\/p>\n Speaking about the products on offer when the pub first opened its doors, Clarkson said: \u201cThe menu changes \u2013 it\u2019s whatever we\u2019ve got. There\u2019s no Coca-Cola, no coffee. Other pubs do coffee. We do British food.<\/p>\n \u201cEverything that you consume in here \u2013 every single thing \u2013 even the black pepper and the sugar, is grown by British farmers.\u201d<\/p>\n Diddly Squat, a 1,000-acre holding, is at the centre of Clarkson\u2019s Farm, which follows the TV presenter\u2019s journey as a new farmer<\/a> and the challenges he faces along the way.<\/p>\n The 64-year-old former Top Gear presenter paid less than \u00a31m<\/a> for the pub based in Asthall, which was formerly known as The Windmill.<\/p>\n![\"Jeremy](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/2277148809...jpeg\")
Jeremy Clarkson\u2019s pub is now selling wine (Getty)<\/p>\n![\"Jeremy](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/05\/Screenshot-2026-04-29-at-08-08-37.png\")
Jeremy Clarkson in Prime Video hit \u2018Clarkson\u2019s Farm\u2019 (Prime Video)<\/p>\n