![\"BERO](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/06\/1780328834_185_0x0.jpg\")
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Tom Holland’s non-alcoholic beverage brand Bero launched its first-ever shandy line, which is made with 30% Bero Kingston Golden Pils and 70% lemonade.<\/p>\n
Courtesy of BERO Brewing\/Jacopo Cinti<\/p>\n
Tom Holland has debuted a new line of shandy style drinks under the actor\u2019s non-alcoholic beer brand, Bero. And the Spider-Man star credits two important women in his life for inspiring the new expressions.<\/p>\n
\u201cThe shandy was kind of my mum\u2019s idea,\u201d Holland tells me during a virtual interview. \u201cZendaya, bless her, has never been a drinker, so she\u2019s never drank beer. She didn\u2019t love the beers we have on sale.\u201d<\/p>\n
This led Holland and the Bero team to look beyond traditional beer flavor profiles and the current lineup that includes a hazy IPA and lager-style pilsner. The limited-edition shandy release features four new flavors: the classic lemon lime, alongside grapefruit, elderflower and blackberry yuzu. In June, they will debut in Target at a suggested retail price of $19.99 for a 12 pack. Each can contains less than 100 calories and combines 30% of Bero\u2019s Kingston Golden Pils with 70% lemonade and other fruit flavors. Similar to the Bero brand, the shandies will contain no alcohol.<\/p>\n
SHERMAN OAKS, CALIFORNIA – APRIL 29: Zendaya attends BERO Padel Classic at Pura Padel on April 29, 2026 in Sherman Oaks, California. (Photo by Leon Bennett\/Getty Images for BERO)<\/p>\n
Getty Images for BERO<\/p>\n
\u201cThe idea behind the shandies was to create something authentic at the company that Z could enjoy,\u201d adds Holland.<\/p>\n
During our interview, Holland stops himself mid-sentence to grab one of his shandies to sip. He opts for the lemon lime flavor, saying he is banned from drinking the grapefruit at home, as those are Zendaya\u2019s favorite. During the research and development process, blackberry yuzu was Holland\u2019s least favorite, though he enjoys it now too. The elderflower evoked memories of his grandmother, as it was a flavor she always enjoyed.<\/p>\n
Beyond Bero, the actor is poised for a very busy year. He will star in Christopher Nolan\u2019s \u201cThe Odyssey\u201d<\/a> and the Marvel film \u201cSpider-Man: Brand New Day,\u201d<\/a> both alongside his partner Zendaya. \u201cBalancing it all is definitely a lot at the moment,\u201d says Holland. \u201cI think I really enjoy having lots going on, and bouncing between projects. I find that to be a really healthy thing for me.\u201d<\/p>\n Celebrities are jumping into the non-alcohol trend<\/p>\n Bero debuted in October 2024<\/a> and was inspired by the actor\u2019s commitment to sobriety, which began in early 2022 after he participated in \u201cDry January,\u201d a popular social movement in which adults challenge themselves to abstain from alcohol for 31 days. Dry January and other sober-curious movements have led to soaring demand for non-alcoholic beer, wine, and spirits sales, which now totals nearly $1 billion annually<\/a>, according to research firm NielsenIQ.<\/p>\n Over the past couple of years, there has been a wave of celebrity-endorsed products flowing into retail stores, similar to the trend that\u2019s been observed for tequila, whiskey, wine, and other alcoholic beverages. Peer brands in the category include a non-alcoholic beer called Crazy Mountain, backed by actor George Clooney and recently raising $15 million in a funding round, as well as singer Katy Perry\u2019s nonalcoholic aperitif De Soi<\/a> and model Bella Hadid\u2019s non-alcoholic beverage brand Kin Euphorics<\/a>.<\/p>\n LONDON, ENGLAND – DECEMBER 05: Zendaya and Tom Holland pose at a photocall for “Spider-Man: No Way Home” at The Old Sessions House on December 5, 2021 in London, England. (Photo by David M. Benett\/Dave Benett\/WireImage)<\/p>\n Dave Benett\/WireImage<\/p>\n \u201cIt\u2019s obviously very encouraging to see other celebrities kind of follow into this category is a really, really encouraging sign,\u201d says Holland. Since founding Bero, his intention has been to play an active role in the business, but give the brand an identity beyond being too closely linked to a famous actor. In November 2025, Bero became the \u201cOfficial Alcohol Free Beer Partner\u201d<\/a> for luxury car brand Aston Martin, a collaboration that includes collaborative social media posts and not-yet-sold products that could be unveiled by 2027.<\/p>\n \u201cI don’t want to create a brand that is so beholden to the kind of celebrity ambassador that if you take the celebrity out of the equation, the building falls down,\u201d says Holland.<\/p>\n Pre-sale for the limited-edition Bero shandy line begins on Monday for club members at berobrewing.com, followed by a full online rollout beginning June 8. Availability at Target starts June 14, followed by wider distribution in July at Total Wine, Sprouts, Fresh Market, Hyvee and other retail stores and hotel properties.<\/p>\n","protected":false},"excerpt":{"rendered":"Tom Holland’s non-alcoholic beverage brand Bero launched its first-ever shandy line, which is made with 30% Bero Kingston…\n","protected":false},"author":2,"featured_media":513209,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[268],"tags":[222368,44049,434,30852,18,117,10232,19,17,84503,7204,7205,30853,18237,18238],"class_list":["post-513208","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-bero","tag-beverages","tag-celebrities","tag-christopher-nolan","tag-eire","tag-entertainment","tag-george-clooney","tag-ie","tag-ireland","tag-non-alcoholic","tag-spider-man","tag-spider-man-brand-new-day","tag-the-odyssey","tag-tom-holland","tag-zendaya"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/513208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=513208"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/513208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/513209"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=513208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=513208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=513208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}