{"id":517518,"date":"2026-06-04T02:32:35","date_gmt":"2026-06-04T02:32:35","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/517518\/"},"modified":"2026-06-04T02:32:35","modified_gmt":"2026-06-04T02:32:35","slug":"client-conversations-that-work-selling-sifs-without-complexity","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/517518\/","title":{"rendered":"Client conversations that work \u2013 selling SIFs without complexity"},"content":{"rendered":"<p style=\"text-align: justify;\">As conversations around Specialized Investment Funds (SIFs) gather momentum, MFDs\/advisors are focusing on simplifying the category for clients. The Cafemutual SIF Summit saw industry leaders talk about investor concerns, client conversations and the role SIFs could play in portfolios.<\/p>\n<p style=\"text-align: justify;\">The panel featured Gajendra Kothari, MD and CEO, Etica Wealth, Komal Narang, Chief Client Officer, Jio BlackRock AMC and Vishranth Suresh, Co-founder &amp; CEO, AssetPlus, with the session moderated by Prem Khatri, Founder &amp; CEO, Cafemutual.<\/p>\n<p style=\"text-align: justify;\"><strong>Have you started discussing SIFs with clients yet?<\/strong><\/p>\n<p style=\"text-align: justify;\">Responding to Prem Khatri\u2019s question on whether Etica Wealth has started discussing SIFs with clients, Gajendra Kothari said the firm is still taking a measured approach towards the category.<\/p>\n<p style=\"text-align: justify;\">\u201cWe strongly believe in skin in the game. First, we will invest our own money, understand the strategies deeply and then gradually take it to clients,\u201d he said.<\/p>\n<p style=\"text-align: justify;\">Kothari added that SIFs should not be positioned as products that can generate quick returns overnight and advisors need to first understand how these strategies perform across market conditions.<\/p>\n<p style=\"text-align: justify;\"><strong>Are clients themselves asking about SIFs?<\/strong><\/p>\n<p style=\"text-align: justify;\">On the other hand, Vishranth Suresh said younger investors are already showing strong interest in SIFs, with many clients themselves initiating conversations around the category.<\/p>\n<p style=\"text-align: justify;\">\u201cA large part of my clients is in the 28-32 age group and they tend to be early adopters. Many clients themselves have brought up SIFs because they are aware of the product,\u201d he said.<\/p>\n<p style=\"text-align: justify;\">According to Suresh, younger investors are attracted by the idea of accessing advanced strategies and hedge fund-like structures through regulated investment products.<\/p>\n<p style=\"text-align: justify;\"><strong>Where do SIFs fit in a client portfolio?<\/strong><\/p>\n<p style=\"text-align: justify;\">Speaking about portfolio positioning, Komal Narang said the starting point should always be identifying gaps in a client\u2019s existing allocation.<\/p>\n<p style=\"text-align: justify;\">\u201cThe first question should be what purpose the product serves in the portfolio. Over the last few years, portfolios have become heavily skewed towards long-only equity and SIFs can help provide uncorrelated strategies and diversification,\u201d she said.<\/p>\n<p style=\"text-align: justify;\">Narang added that SIFs can potentially provide access to areas such as REITs, InvITs, merger arbitrage and IPO-based strategies in a more tax-efficient structure.<\/p>\n<p style=\"text-align: justify;\">\u201cWe see SIFs as complementary strategies rather than core portfolio replacements,\u201d she said.<\/p>\n<p style=\"text-align: justify;\">To watch the full session and hear how advisors are positioning SIFs for clients click on the link here: <strong><a href=\"https:\/\/youtu.be\/urEHntp6GWw?si=rOD3sqoIJvv4ViK3\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/youtu.be\/urEHntp6GWw?si=rOD3sqoIJvv4ViK3<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p>Cafemutual is set to host the Bangalore edition of its flagship SIF event, the Cafemutual SIF Summit, on Thursday, June 24, 2026, at The Chancery Pavilion, Bangalore.<\/p>\n<p>The summit will present a comprehensive view of SIFs, covering their structure, regulatory evolution, distribution frameworks, and long-term role in India\u2019s financial landscape. It will bring together asset managers, distributors, wealth advisors, and regulators to discuss and shape the future of this new asset class.<\/p>\n<p>Secure your seat today for the Cafemutual SIF Summit 2026, Bangalore, by clicking here: https:\/\/www.cafemutualevents.com\/<\/p>\n<p>Like what you are reading?<\/p>\n<p>                    Login to get instant access to this article and many other such articles on business<br \/>\n                    development, success stories and industry updates.<\/p>\n<p>Don&#8217;t worry &#8230; it&#8217;s FREE!\n                <\/p>\n","protected":false},"excerpt":{"rendered":"As conversations around Specialized Investment Funds (SIFs) gather momentum, MFDs\/advisors are focusing on simplifying the category for clients.&hellip;\n","protected":false},"author":2,"featured_media":517519,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[177],"tags":[19849,157829,79,223867,223875,18,223873,6468,223868,19,30364,36345,156905,221285,17,223872,223869,223876,223877,25315,223874,234,235,220650,69632,223871,132374,223878,223866,223865,223864,223870,223879,6101],"class_list":["post-517518","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-alternative-investments","tag-assetplus","tag-business","tag-cafemutual-sif-summit","tag-client-conversations","tag-eire","tag-etica-wealth","tag-financial-advisors","tag-gajendra-kothari","tag-ie","tag-investment-products","tag-investment-strategies","tag-investor-education","tag-invits","tag-ireland","tag-jio-blackrock-amc","tag-komal-narang","tag-long-short-strategies","tag-merger-arbitrage","tag-mfds","tag-mutual-fund-distributors","tag-personal-finance","tag-personalfinance","tag-portfolio-allocation","tag-portfolio-diversification","tag-prem-khatri","tag-reits","tag-risk-adjusted-returns","tag-sif-summit","tag-sifs","tag-specialized-investment-funds","tag-vishranth-suresh","tag-wealth-advisory","tag-wealth-management"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/517518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=517518"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/517518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/517519"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=517518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=517518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=517518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}