{"id":520319,"date":"2026-06-05T15:59:11","date_gmt":"2026-06-05T15:59:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/520319\/"},"modified":"2026-06-05T15:59:11","modified_gmt":"2026-06-05T15:59:11","slug":"shure-previews-big-mxa-news-ahead-of-infocomm-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/520319\/","title":{"rendered":"Shure Previews Big MXA News Ahead of InfoComm 2026"},"content":{"rendered":"<p>Shure is heading into InfoComm 2026 with real news for the integration community. In a pre-show Q&amp;A, Dan Ferrisi, group director of content and editorial, industrial and tech, Emerald, sits down with Evan Groom, product manager, Microflex Advance with Shure, to preview what\u2019s coming to Booth #C9018 at <a href=\"https:\/\/www.commercialintegrator.com\/?s=infocomm\" target=\"_blank\" rel=\"noopener nofollow\">the Las Vegas trade show<\/a>.<\/p>\n<p>The headline for installers and integrators: Shure is expanding what its Microflex Advance lineup can do, with updates aimed squarely at solving for real-world room challenges.<\/p>\n<p><strong>InfoComm Launch: Why the Firmware Update for the MXA901 Matters<\/strong><\/p>\n<p>Groom details an important firmware update that, in effect, relaunches <a href=\"https:\/\/www.shure.com\/en-US\" target=\"_blank\" rel=\"noopener nofollow\">the company<\/a>\u2018s MXA901 ceiling array microphone. The update exposes the eight lobes under the hood and lets you toggle in and get discrete outputs, one for each lobe. That opens the door to voice lift applications that the MXA901 couldn\u2019t support at launch.<\/p>\n<p>There\u2019s also new flexibility on coverage. The fixed 20-foot-by-20-foot box becomes resizable, which matters for multi-MXA901 installs where minimizing overlap is key.<\/p>\n<p>\u201cWe\u2019re basically relaunching the product with a much more powerful suite of features that make it act more like an MXA920 would in a complex space,\u201d Groom explains.<\/p>\n<p><strong>InfoComm Launch: What is Shure\u2019s New Flagship, the MXA925?<\/strong><\/p>\n<p>Shure is also evolving its flagship MXA920 with a completely new product, the MXA925. It\u2019s a new SKU and a direct replacement, built for the rooms that integrators actually work in.<\/p>\n<p>The standout additions are three onboard AI-based DSP upgrades: Denoiser, Deverb and a major upgrade to acoustic echo cancellation. Because the AI AEC is pre-trained, Groom explains, \u201cIt just happens instantly.\u201d For spaces without ideal acoustic treatment, that processing now lives on the device itself.<\/p>\n<p><strong>Watch the Full Shure Q&amp;A Previewing InfoComm 2026<\/strong><\/p>\n<p>Those are just the highlights. For the full conversation, including the ecosystem story behind the announcements, watch the complete Q&amp;A below, then plan your visit to Shure. You can find them at Booth #C9018.<\/p>\n","protected":false},"excerpt":{"rendered":"Shure is heading into InfoComm 2026 with real news for the integration community. In a pre-show Q&amp;A, Dan&hellip;\n","protected":false},"author":2,"featured_media":520320,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[74],"tags":[224836,18,19,223196,17,224837,154187,82],"class_list":["post-520319","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ceiling-array-microphones","tag-eire","tag-ie","tag-infocomm-2026","tag-ireland","tag-microflex","tag-shure","tag-technology"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116698334460993855","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/520319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=520319"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/520319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/520320"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=520319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=520319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=520319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}