Lifestream has been proving it for over 40 years.<\/b><\/p>\n
\n When Lifestream began formulating products over 40 years ago, plant-based wellness solutions were unheard of in pharmacy or in the home, marking its arrival as an innovator in a bold new space. Innovation was at the heart of the heritage brand\u2019s
\n origin story, and this philosophy continues to guide it as it sets its sights on the future.\n <\/p>\n
Lifestream\u2019s story began in founder Michael Henrickson\u2019s South Auckland garage. Henrickson was committed to a plant-based focus well ahead of his time. He had been studying the benefits of spirulina as a superfood and wanted to harness its considerable powers so he negotiated distribution rights for the leading strain in the world.<\/p>\n
After buying a tabletting machine and setting to work in his garage, it wasn\u2019t long before he created what would be the Lifestream\u2019s best-selling line. Spirulina captured the hearts of those looking for immune support across Aotearoa, and soon after he added aloe vera to the brand\u2019s offering, bottling the gel from the pure inner leaf of the plant.<\/p>\n
These premium plant-based products were embraced by Kiwis, cementing Lifestream\u2019s position as the wellness name found in homes across New Zealand.<\/p>\n
Lifestream\u2019s hands-on beginnings and founder\u2019s high standards fuel its ongoing commitment to innovation \u2013 particularly its sustainability journey.<\/p>\n
It is passionate about using only the best, sustainably sourced ingredients gathered from trusted growers around the world, like organic spirulina from a renowned sustainable supplier, barley and wheat grass grown in Canterbury, algae-based Omega 3 in place of fish oil, and magnesium sustainably sourced from Irish marine saltwater.<\/p>\n
Honouring Henrickson\u2019s belief that wellness should work in harmony with nature, the brand has made significant strides toward reducing its environmental footprint that go beyond the formulas found in its bottles.<\/p>\n
<\/p>\n
\u201cWe can\u2019t talk about helping people without talking about a healthy environment,\u201d says CEO Petrina Morgan. \u201cSustainable packaging isn\u2019t always the easiest or the cheapest path, but we believe it\u2019s the right direction for the future and an important part of operating responsibly as a brand.\u201d <\/p>\n
Lifestream has experienced major international growth, Morgan says, fuelled by an appreciation for \u201cproducts that are natural, clean and trustworthy\u201d \u2013 and she believes there is \u201cenormous long-term potential\u201d going forward.<\/p>\n
\u201cThe future is incredibly exciting,\u201d she says. \u201cWe want to continue growing both in New Zealand and internationally, while staying true to the values that built this brand in the first place.<\/p>\n
\u201cThat means continuing to innovate, supporting holistic wellbeing and creating products that genuinely help people live healthier lives.\u201d<\/p>\n
Today, Lifestream represents a modern wellness brand grounded in purpose, balancing science, sustainability and natural solutions \u2013 and with its commitment to ongoing innovation, that balance will only get sharper.<\/p>\n
\u201cFor us it\u2019s not enough to simply say that a product is natural, we want customers to feel confident in the integrity behind every ingredient,\u201d says Morgan.<\/p>\n
\u201cIt\u2019s not just about selling supplements, but helping people live healthier, more balanced lives, naturally. Everything we do comes back to helping people feel their best, in a way that\u2019s accessible and aligned with the natural environment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Lifestream has been proving it for over 40 years. When Lifestream began formulating products over 40 years ago,…\n","protected":false},"author":2,"featured_media":527169,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[277],"tags":[9942,18,299,135,19,17,24194,227493,508,2034,17707,227492,227494,1214,2555,2058],"class_list":["post-527168","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-been","tag-eire","tag-future","tag-health","tag-ie","tag-ireland","tag-is","tag-lifestream","tag-nutrition","tag-of","tag-over","tag-plantbased","tag-proving","tag-the","tag-wellness","tag-years"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116722945800243776","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/527168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=527168"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/527168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/527169"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=527168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=527168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=527168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}