{"id":527278,"date":"2026-06-10T01:50:14","date_gmt":"2026-06-10T01:50:14","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/527278\/"},"modified":"2026-06-10T01:50:14","modified_gmt":"2026-06-10T01:50:14","slug":"verticast-microdramas-tinder-for-vertical-casting-launches","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/527278\/","title":{"rendered":"Verticast, Microdrama&#8217;s &#8220;Tinder For Vertical Casting&#8221; Launches"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>EXCLUSIVE:<\/strong> The <a href=\"https:\/\/deadline.com\/tag\/microdrama\/\" id=\"auto-tag_microdrama\" data-tag=\"microdrama\" rel=\"nofollow noopener\" target=\"_blank\">microdrama<\/a> world now has its own casting app.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/verticast\/\" id=\"auto-tag_verticast\" data-tag=\"verticast\" rel=\"nofollow noopener\" target=\"_blank\">VertiCast<\/a> has just gone live on the Apple App Store, with its founders, Darren Darnborough and Richard Cambridge, dubbing it \u201cthe swipe-to-match app for vertical casting.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe app was created to help producers and casting directors locate and connect with microdrama and <a href=\"https:\/\/deadline.com\/tag\/vertical-video\/\" id=\"auto-tag_vertical-video\" data-tag=\"vertical-video\" rel=\"nofollow noopener\" target=\"_blank\">vertical video<\/a> talent. In effect actors can be found with a swipe.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cAs vertical content continues to grow globally, we saw a need for a faster and more accessible way for producers and casting teams to discover talent,\u201d said Darnborough, an actor and entrepreneur who also co-created online actors platform WeAudition with Cambridge.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cVertiCast is not intended to replace traditional casting platforms. Those platforms serve an important role in the industry. We built VertiCast as a complementary support tool specifically designed for the unique speed and workflow of vertical productions.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe launch comes as the microdrama boom continues to spread around the world, following its explosion in Asia and in the U.S., where billion-dollar industries exist.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cVertiCast was built to support the entertainment ecosystem, not compete against it,\u201d said Cambridge. \u201cThe platform is designed to help simplify casting for vertical content creators and producers while creating additional visibility and opportunities for actors working in this growing space.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201dBy focusing specifically on the needs of the vertical entertainment industry, VertiCast aims to modernize casting workflows while helping producers, casting professionals, and talent adapt to the increasing speed and scale of digital content production.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tDarnborough is repped by Momentum Talent and Hg5 Entertainment in the US, and Crawford Talents in the UK and Europe, and Cambridge is repped by Joanna Jones at Legacie Talent in the UK and GM Management in LA.<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: The microdrama world now has its own casting app. VertiCast has just gone live on the Apple&hellip;\n","protected":false},"author":2,"featured_media":527279,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[257],"tags":[18,19,17,146969,279,82,146972,227534],"class_list":["post-527278","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-eire","tag-ie","tag-ireland","tag-microdrama","tag-mobile","tag-technology","tag-vertical-video","tag-verticast"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116723307494047340","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/527278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=527278"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/527278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/527279"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=527278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=527278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=527278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}