{"id":533771,"date":"2026-06-13T20:07:12","date_gmt":"2026-06-13T20:07:12","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/533771\/"},"modified":"2026-06-13T20:07:12","modified_gmt":"2026-06-13T20:07:12","slug":"israeli-startup-makes-movie-theatres-profitable-again-with-ai-data-analysis","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/533771\/","title":{"rendered":"Israeli startup makes movie theatres profitable again with AI, data analysis"},"content":{"rendered":"

\u00a0Israeli company Bigger Picture is bringing back cinemas with artificial intelligence and technology, by transforming them into\u00a0experiences that offer more than just a film<\/a> and some snacks.<\/p>\n

\u201cThe new generations are looking for places to socialize. After the pandemic, and with the rise of on-demand services, young people lost the main reasons to leave the house. So now they are searching for activities that allow them to meet other people, not just to do something, but to have an actual connection,\u201d Amit Bohensky, founder and chairman at Bigger Picture, told The Jerusalem Post.<\/p>\n

According to Bohensky, theaters<\/a> are working hard to create this \u201csocial environment\u201d that goes beyond the movie<\/a>, but lack the technology to conduct a real analysis of what they need to do to offer these experiences.<\/p>\n

\u201cThey are already situated in malls and commercial districts, sometimes even having bars where people can hang out after the movies. But they lack the technology to create digital profiles of their clients and offer them the services based on previous purchases, giving these venues the possibility of even larger margins,\u201d Bohensky pointed out.<\/p>\n

This is how Bigger Picture came up with the idea of offering venues a full platform that allows them not only to offer touchless experiences that can start from the moment the client parks the car, but also to conduct big data analysis of clients.<\/p>\n

\u201cWe can offer cinemas a platform that gives their clients a barcode, an app, or something similar, and helps identify them. This makes purchases more seamless and allows venues to offer more variety in their services,\u201d Bohensky explained.<\/p>\n

Bohensky explained to the Post that Bigger Picture is using AI to analyze not only client data but also data from shows and other cinemas<\/a> to offer a scheduling strategy that maximizes profits and aims to ensure that most screenings are sold out.<\/p>\n

\u201cSometimes we don\u2019t understand why the model decides that a movie needs to be in a specific slot. And having a human do the tracing calculations to maximize scheduling efficiency is not worth it. With our AI model, we get reasoning over scheduling decisions and a real-time learning curve on mistakes,\u201d said Bohensky.<\/p>\n

\u201cThis is our strongest selling point and a unique feature that we are offering. The chance to analyze everything and make decisions using an AI model is something that I\u2019ve only seen in our products,\u201d Bohensky claimed.<\/p>\n

Additionally, the company offers the platform without requiring server installation and provides IT support to its clients for all products, from app development and debugging to software malfunctions on their terminals.<\/p>\n

\u201cWe unite all of our clients’ IT needs into one place, making a seamless experience for movie goers, and we also create many more touch points for the clients, which in place lets us have better tracking of their needs,\u201d he concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0Israeli company Bigger Picture is bringing back cinemas with artificial intelligence and technology, by transforming them into\u00a0experiences that…\n","protected":false},"author":2,"featured_media":533772,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[261],"tags":[291,289,290,1567,229688,18,11072,209462,19,17,199713,1382,82],"class_list":["post-533771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-cinema","tag-cinema-jerusalem","tag-eire","tag-entrepreneur","tag-entrepreneurship-in-israel","tag-ie","tag-ireland","tag-israeli-movies","tag-movie","tag-technology"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116744607873108319","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/533771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=533771"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/533771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/533772"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=533771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=533771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=533771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}