{"id":535805,"date":"2026-06-15T05:28:18","date_gmt":"2026-06-15T05:28:18","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/535805\/"},"modified":"2026-06-15T05:28:18","modified_gmt":"2026-06-15T05:28:18","slug":"riofilme-brings-rio-de-janeiros-creative-economy-to-shanghai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/535805\/","title":{"rendered":"RioFilme Brings Rio de Janeiro’s Creative Economy to Shanghai"},"content":{"rendered":"

\n\tIt\u2019s been a minute since the hit 1976 Brazilian telenovela \u201cThe Slave Isaura\u201d (\u201cA Escrava Isaura\u201d) captivated a record 300+ million viewers in China but RioFilme<\/a> is aiming to make a splash this year with three titles at the 28th Shanghai International Film Festival<\/a>.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t\u2018The Slave Isaura\u2019 Courtesy of RioFilme<\/p>\n

\n\tBacked by the state-owned film agency, \u201cLuiza\u2019s Desert\u201d (\u201cO Deserto de Luiza\u201d) vies for the Golden Goblet in the festival\u2019s main competition while \u201cThe Fabulous Time Machine\u201d (\u201cA Fabulosa M\u00e1quina do Tempo\u201d) is in the documentary sidebar and \u201cHeart of Darkness\u201d (\u201cCora\u00e7\u00e3o das Trevas\u201d) in animation.<\/p>\n

\n\tLed by its president Leonardo Edde, RioFilme also hopes to drum up business in the powerhouse Asian country as it seeks to put Rio de Janeiro firmly on the cinematic map.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tLeonardo Edde, president of RioFilme<\/p>\n

\n\t\u201cOne of my main goals is to bring new opportunities back to Rio and help attract larger international co-productions. We already have a strong production services sector, but we want to go beyond that and become a hub for major co-productions as well,\u201d he told Variety.<\/p>\n

\n\tMost recently \u201cGodzilla vs. Kong \u2013 The New Empire\u201d shot in Rio as well as Netflix action series \u201cMan on Fire,\u201d starring Emmy-winner Yahya Abdul-Mateen II and Alice Braga. In past years, the coastal city hosted \u201cThe Fast & The Furious\u201d 5 & 10, \u201cThe Expendables\u201d and \u201cThe Twilight<\/a> Saga: Breaking Dawn \u2013 Part 1,\u201d among others.<\/p>\n

\n\tIts other objective is to increase its exports\u2014not only by providing production services but also by exporting Brazilian content and intellectual property.<\/p>\n

\n\t\u201cThat\u2019s one of the reasons I\u2019m going to Shanghai. Right now, many countries and companies are looking to engage with the Chinese market, but our interest goes beyond simply accessing that audience. We also want to attract Chinese investment to Rio,\u201d he said, adding: \u201cThere are many similarities between our industries, particularly in the way we view the audiovisual sector as a driver of economic growth through technology, innovation and infrastructure. I\u2019m going there to start that conversation, explore potential partnerships and better understand what we can build together.\u201d<\/p>\n

\n\tPowered by a new investment package unveiled by Rio Mayor Eduardo Cavaliere at confab Rio2C in May,<\/a> Rio de Janeiro\u2019s goal to further bolster its film and TV industries has grown ever more tangible.<\/p>\n

\n\tThis package of $30 million in 2026 and US$43 million in 2027\/28 includes public policies, grant programs and initiatives.<\/p>\n

\n\tThe creative economy already accounts for 5.2% of the state of Rio de Janeiro\u2019s GDP, making it one of the strongest creative economies in Brazil, Edde pointed out.<\/p>\n

\n\tBetween 2021 and the first quarter of 2026, the Rio de Janeiro City Hall, through RioFilme, invested approximately $54.5 million in more than 600 audiovisual projects.<\/p>\n

\n\tBeyond its production strength, Rio is Brazil\u2019s leading market for domestic cinema, accounting for an average of 71% of audiences and 70% of box office revenue between 1995 and 2024. In 2024, the state released 68 films \u2013 nearly matching its all-time record set in 2017.<\/p>\n

\n\tLater this year, Rio will once again offer its Cash Rebate Grant, a rolling program with a $3 million budget to support audiovisual productions. Eligible Brazilian productions from outside Rio and international projects can receive rebates of up to 30% of qualifying local expenses, while productions with Rio de Janeiro as their primary filming location may qualify for rebates of up to 35%.<\/p>\n

\n\t\u00a0Founded in 1992, what began as a distribution company grew into what it is today, an agency with a mission to grow Rio\u2019s audiovisual industry, from development and production to distribution and even exhibition. Following the South Korean model, it\u2019s offering movie vouchers to public school youth in a bid to restore audience attendance to at least pre-Covid levels.<\/p>\n

\n\tThe 28th Shanghai International Film Festival kicked off on June 12 and wraps June 21.<\/p>\n

\"\"\/<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s been a minute since the hit 1976 Brazilian telenovela \u201cThe Slave Isaura\u201d (\u201cA Escrava Isaura\u201d) captivated a…\n","protected":false},"author":2,"featured_media":535806,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[263],"tags":[18,117,114552,19,17,327,230358,229102,23154],"class_list":["post-535805","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-eire","tag-entertainment","tag-fast-furious","tag-ie","tag-ireland","tag-movies","tag-riofilme","tag-shanghai-international-film-festival","tag-twilight"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116752476274435853","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/535805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=535805"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/535805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/535806"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=535805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=535805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=535805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}