{"id":561068,"date":"2026-06-30T05:48:15","date_gmt":"2026-06-30T05:48:15","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/561068\/"},"modified":"2026-06-30T05:48:15","modified_gmt":"2026-06-30T05:48:15","slug":"chinas-xiaomi-oppo-vivo-cut-2026-smartphone-targets-again-sources","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/561068\/","title":{"rendered":"China&#8217;s Xiaomi, Oppo, Vivo cut 2026 smartphone targets again: sources"},"content":{"rendered":"<p><a class=\"ArticleTag_articleTag__P1Zo7\" href=\"https:\/\/asia.nikkei.com\/business\/technology\" data-trackable=\"primary-tag\" data-dark-mode=\"false\" rel=\"nofollow noopener\" target=\"_blank\">Technology<\/a><\/p>\n<p class=\"NewsArticleHeader_newsArticleHeaderSubtitle__ZlvPp\" data-trackable=\"subhead\" data-dark-mode=\"false\">Rising costs and component shortages lead some brands to slash outlook by up to 30%<\/p>\n<p><img decoding=\"async\" class=\"image-main img-fluid ImageNew_imageNewImageResponsive__f1VTu\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/06\/https:\/\/cms-image-bucket-productionv3-ap-northeast-1-a7d2.s3.ap-northeast-1.amazonaws.com\/images\/1\/9.jpeg\" alt=\"20260629 Xiaomi\" width=\"780\" height=\"auto\" loading=\"eager\"\/><\/p>\n<p class=\"NewsArticleCaption_newsArticleCaption__fxo8v\" data-trackable=\"caption\" data-dark-mode=\"false\" style=\"display:block\">Smartphones on display at a Xiaomi retail shop in Beijing on March 16. Several Chinese handset makers are lowering shipment targets this year. (Photo by Tomoki Mera)<\/p>\n<p>CHENG TING-FANG and LAULY LI<\/p>\n<p data-dark-mode=\"false\" class=\"Paragraph_paragraph__2p1wC\">TAIPEI &#8212; Major Chinese smartphone makers including Xiaomi, Oppo and Vivo have told suppliers they will again cut shipment targets for this year &#8212; some by up to 30% &#8212; as rising costs and unprecedented component shortages continue to weigh heavily on the market, multiple sources briefed on the matter told Nikkei Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"Technology Rising costs and component shortages lead some brands to slash outlook by up to 30% Smartphones on&hellip;\n","protected":false},"author":2,"featured_media":561069,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[257],"tags":[24248,17815,16268,38003,18,19,17,279,11014,12275,20471,18562,82,16899,5316],"class_list":["post-561068","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-24248","tag-again","tag-chinas","tag-cut","tag-eire","tag-ie","tag-ireland","tag-mobile","tag-oppo","tag-smartphone","tag-sources","tag-targets","tag-technology","tag-vivo","tag-xiaomi"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116837490012711689","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/561068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=561068"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/561068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/561069"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=561068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=561068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=561068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}