{"id":564524,"date":"2026-07-02T03:59:17","date_gmt":"2026-07-02T03:59:17","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/564524\/"},"modified":"2026-07-02T03:59:17","modified_gmt":"2026-07-02T03:59:17","slug":"screen-australia-launches-audience-intelligence-programs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/564524\/","title":{"rendered":"Screen Australia Launches Audience-Intelligence Programs"},"content":{"rendered":"

\n\tScreen Australia<\/a> has unveiled two audience-focused programs designed to strengthen the theatrical reach of Australian feature films, partnering with global film organizations Tatino Films and Publikum to deliver editing mentorship and strategic release guidance to local filmmakers.<\/p>\n

\n\tThe initiatives \u2013 First Cut Lab and Impact & Insights \u2013 form part of Screen Australia\u2019s refreshed Market & Audience programming strategy and are open to projects not previously supported by the agency. Both are limited to scripted narrative features intended for theatrical release.<\/p>\n

\n\tFirst Cut Lab, delivered with Tatino Films, targets early to mid-career practitioners on narrative features budgeted below AUD8 million ($5.5 million) that are entering or already in post-production. Up to four projects per round will receive workshops and mentorship from a panel of international delegates drawn from festival programming, directing, editing and producing. Tatino Films has previously worked with more than 300 film talents across 50-plus countries on 150 screen projects spanning features, series and shorts.<\/p>\n

\n\tImpact & Insights pairs established practitioners \u2013 at either late-stage development or post-production \u2013 with strategic audience advisor Publikum, whose methodology draws on anthropological research and data analysis to map a project\u2019s potential with domestic and international audiences. Up to three development projects and five post-production titles can participate in each round, with individual Publikum-led workshops informing creative, marketing and distribution positioning.<\/p>\n

\n\t\u201cConnecting Australian stories to audiences locally and globally has never been more complex, making it critical that filmmakers have access to the right tools, expertise and audience insights,\u201d Screen Australia head of market and audience Rakel Tansley said. \u201cOur aim is to empower filmmakers to maximize the potential for Australian stories to resonate at home and around the world.\u201d<\/p>\n

\n\tScreen Australia is also launching Audience In\/Sight, a broader series of industry presentations and thought-leadership pieces examining how content makers can apply new production and marketing strategies to improve cut-through. The first event in the series \u2013 a webinar co-presented by Publikum on making audience data work for individual projects \u2013 is scheduled for July 14.<\/p>\n

\n\tThe three initiatives sit alongside three recently launched Narrative Content Market & Audience Programs \u2013 Assets, Audience Testing and Channel Management \u2013 which Screen Australia said will reopen in the coming weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"Screen Australia has unveiled two audience-focused programs designed to strengthen the theatrical reach of Australian feature films, partnering…\n","protected":false},"author":2,"featured_media":564525,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[263],"tags":[18,117,19,17,327,240985],"class_list":["post-564524","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-eire","tag-entertainment","tag-ie","tag-ireland","tag-movies","tag-screen-australia"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116848385223877507","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/564524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=564524"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/564524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/564525"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=564524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=564524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=564524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}