{"id":566994,"date":"2026-07-03T13:29:10","date_gmt":"2026-07-03T13:29:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/566994\/"},"modified":"2026-07-03T13:29:10","modified_gmt":"2026-07-03T13:29:10","slug":"the-sigma-foundations-third-book-is-focused-on-experimental-photography","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/566994\/","title":{"rendered":"The Sigma Foundation&#8217;s Third Book is Focused on Experimental Photography"},"content":{"rendered":"<p><img src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/07\/The-Sigma-Foundations-Third-Book-is-Focused-on-Experimental-Photography-800x420.jpg\" alt=\"Five books stand upright in a row, each with a vibrant colored cover (blue, purple, red, yellow, green) featuring a bold &quot;Key&quot; title and a multicolored abstract statue-like figure on the front.\" width=\"800\" height=\"420\" class=\"aligncenter size-large wp-image-862007\"   loading=\"eager\" fetchpriority=\"high\" decoding=\"async\"\/><\/p>\n<p><a href=\"https:\/\/www.sigma-global.com\/en\/art-projects\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"follow external noopener nofollow\">The Sigma Foundation<\/a> has announced its third book, Trevor Key, which it says is the first to honor Key\u2019s processes and prescience and is an enduring visual love letter to the future of image-making.<\/p>\n<p>As a recap, the Sigma Foundation was established by Sigma, the lens manufacturer, last July as a dedicated initiative to support photography as both an artistic and cultural practice. <\/p>\n<p>\u201cThe Sigma Foundation was founded by Kazuto Yamaki, president of Sigma Corporation, to support and promote photography as an art form. Sigma is a Japanese manufacturer of photographic lenses and cameras. A deep respect for the arts guides Sigma\u2019s engineering, as the company continues to develop and innovate products that support the passion of artists,\u201d Sigma said in January when <a href=\"https:\/\/petapixel.com\/2026\/01\/19\/these-are-the-sigma-foundations-first-photography-books\/\" data-wpel-link=\"internal\" rel=\"nofollow noopener\" target=\"_blank\">it published its first two books<\/a>, Hanataba by S\u00f8lve Sundsb\u00f8 and Songen by Julia Hetta. <\/p>\n<p>Trevor Key\u2019s experimental photography spanned over 20 years, from 1972 to 1995. The Sigma Foundation says that over the course of his creative journey, he chose like-mindedly exacting conceptual thinkers, including art directors Jamie Reid, David James and Peter Saville with whom he would imagine, visually problem solve, and take creative risks. <\/p>\n<p>\u201cWithin the visual heart of this book is Key and Saville\u2019s experimental collaboration that ventured beyond the confines of commissioned album covers into a personal quest that Saville and Key shared to rethink image-making and have a truly independent and speculative creative flow,\u201d the Sigma Foundation says. \u201cIn the book\u2019s conversation between Key\u2019s collaborator and celebrated art director Peter Saville and writer and curator Charlotte Cotton, Saville gives a detailed and deeply personal account of the context, practices and radical shifts in visual culture that he and Key created together. <\/p>\n<p><img src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/07\/Trevor-Key_Book-5x4-small-800x640.jpg\" alt=\"A book titled &quot;Key&quot; stands upright. The cover features a colorful, abstract sculpture of a classical figure against a pink and purple gradient background. The spine and cover display the title and subtle text details.\" width=\"800\" height=\"640\" class=\"aligncenter size-large wp-image-862009\"   loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\"\/><\/p>\n<p>\u201cIn the mid. 1980s, Key flipped analogue darkroom conventions and made vibrant and abstract images that are as contemporary today as they were in 1987, and an enduring marker of the freedoms that human-scaled and collaborative processes hold and a route map for creating the visuals of our time.\u201d<\/p>\n<p>The 244-page book will be available in an edition of 1,500 through this run and includes photographs by Trevor Key, an essay by Charlotte Cotton, and an interview with Peter Saville and Charlotte Cotton. The book is printed by Hakko Bijutsu and will measure 213 x 285 x 24.5mm. The book is scheduled for release \u201caround August.\u201d<\/p>\n<p><strong>Image credits:<\/strong> The Sigma Foundation<\/p>\n","protected":false},"excerpt":{"rendered":"The Sigma Foundation has announced its third book, Trevor Key, which it says is the first to honor&hellip;\n","protected":false},"author":2,"featured_media":566995,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[267],"tags":[365,362,363,364,2584,366,18,117,19,17,63115,8610,242011,242012],"class_list":["post-566994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-book","tag-design","tag-eire","tag-entertainment","tag-ie","tag-ireland","tag-photobook","tag-sigma","tag-sigmafoundation","tag-trevorkey"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/566994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=566994"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/566994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/566995"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=566994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=566994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=566994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}