{"id":57021,"date":"2025-09-11T10:13:08","date_gmt":"2025-09-11T10:13:08","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/57021\/"},"modified":"2025-09-11T10:13:08","modified_gmt":"2025-09-11T10:13:08","slug":"apple-just-gave-you-a-new-reason-to-buy-an-iphone-17-or-iphone-air","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/57021\/","title":{"rendered":"Apple Just Gave You A New Reason To Buy An iPhone 17 Or iPhone Air"},"content":{"rendered":"<p><img decoding=\"async\" class=\" top-image\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/09\/1757585588_893_960x0.jpg\" alt=\"Apple unveils iPhone 17\" data-height=\"2814\" data-width=\"3914\" fetchpriority=\"high\" style=\"position:absolute;top:0\"\/><\/p>\n<p>Is this the real reason to upgrade?<\/p>\n<p>Getty Images<\/p>\n<p>It wasn\u2019t the highlight of <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/09\/10\/apples-iphone-17-release-do-not-click-this-link\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/09\/10\/apples-iphone-17-release-do-not-click-this-link\/\" target=\"_self\" aria-label=\"Apple\u2019s iPhone 17 and iPhone Air launch\" rel=\"nofollow noopener\">Apple\u2019s iPhone 17 and iPhone Air launch<\/a> event. But it\u2019s more important than new colors, sizes and cameras. Apple has <a class=\"color-link\" href=\"https:\/\/security.apple.com\/blog\/memory-integrity-enforcement\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/security.apple.com\/blog\/memory-integrity-enforcement\/\" aria-label=\"confirmed\">confirmed<\/a> the new iPhone has one of \u201cthe most significant upgrades\u201d in the \u201chistory of consumer operating systems.\u201d And if you\u2019re wavering on whether or not to upgrade, this could be the tipping point.<\/p>\n<p>The last 12-months has seen warning after warning as industrial spyware targets iPhone and Android devices. Excepting nation-state attacks, most of the headline zero-day vulnerabilities exploited in the wild have the spyware industry behind the scenes.<\/p>\n<p><a class=\"embed-base color-body color-body-border link-embed embed-1\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/09\/10\/apples-iphone-17-release-do-not-click-this-link\/\" target=\"_blank\" aria-label=\"Deepfake Apple \u2018iPhone 17 Reveal\u2019 Watched By 200,000 People\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/09\/10\/apples-iphone-17-release-do-not-click-this-link\/\" rel=\"nofollow noopener\">ForbesDeepfake Apple \u2018iPhone 17 Reveal\u2019 Watched By 200,000 PeopleBy Zak Doffman<\/a><\/p>\n<p>Meet Apple\u2019s new \u201cMemory Integrity Enforcement (MIE),\u201d which the iPhone-maker says \u201cis the culmination of an unprecedented design and engineering effort.\u201d In short, it leverages Apple\u2019s own silicon and OS to deliver &#8220;always-on memory safety protection.&#8221;<\/p>\n<p>Most \u201c<a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/06\/05\/american-iphones-maybe-targeted-in-spyware-attacks\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/06\/05\/american-iphones-maybe-targeted-in-spyware-attacks\/\" target=\"_self\" aria-label=\"mercenary spyware\" rel=\"nofollow noopener\">mercenary spyware<\/a>\u201d attacks targeting iPhones \u201cshare a common denominator with those targeting Windows and Android: they exploit memory safety vulnerabilities, which are interchangeable, powerful, and exist throughout the industry.\u201d<\/p>\n<p>Apple says that &#8220;based on our evaluations pitting MIE against exceptionally sophisticated mercenary spyware attacks from the last three years,\u201d it believes this \u201cwill make exploit chains significantly more expensive and difficult to develop and maintain, disrupt many of the most effective exploitation techniques from the last 25 years, and completely redefine the landscape of memory safety for Apple products.\u201d<\/p>\n<p>Memory exploitation targets a weakness in how a device reads from or writes to memory, allowing an attacker to destabilize a system and execute their own code. Put simply, it opens a remote door into part of a device that should not be accessible.<\/p>\n<p>Sophisticated attacks chain together different exploits \u2014 one might open the door to planting code while another might be a weakness in an app or service that can then be compromised. A third might power what can then be done on a device, accessing data, intercepting messages, and communicating with remote command and control.<\/p>\n<p>Apple is locking down the initial access point. \u201cBecause of how dramatically it reduces an attacker\u2019s ability to exploit memory corruption vulnerabilities on our devices, we believe Memory Integrity Enforcement represents the most significant upgrade to memory safety in the history of consumer operating systems.\u201d<\/p>\n<p><a class=\"embed-base color-body color-body-border link-embed embed-2\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/09\/11\/microsofts-surface-pro-mistake---the-ultimate-ad-for-apples-ipad\/\" target=\"_blank\" aria-label=\"Microsoft\u2019s Surface Pro Mistake \u2014 The \u2018Ultimate\u2019 Ad For Apple\u2019s iPad\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/09\/11\/microsofts-surface-pro-mistake---the-ultimate-ad-for-apples-ipad\/\" rel=\"nofollow noopener\">ForbesMicrosoft\u2019s Surface Pro Mistake \u2014 The \u2018Ultimate\u2019 Ad For Apple\u2019s iPadBy Zak Doffman<\/a><\/p>\n<p>MIE tags sections of a device\u2019s memory, enabling the hardware to check the integrity of any memory access request. It works because Apple controls the hardware and OS. <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/08\/24\/googles-unbeatable-pixel-update-samsungs-galaxy-falls-behind\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/zakdoffman\/2025\/08\/24\/googles-unbeatable-pixel-update-samsungs-galaxy-falls-behind\/\" target=\"_self\" aria-label=\"Only Google has the same security potential in the Android world\" rel=\"nofollow noopener\">Only Google has the same security potential in the Android world<\/a>.<\/p>\n<p>A week from now, we\u2019ll know how good this generational upgrade is once security analysts get to test the update for themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"Is this the real reason to upgrade? Getty Images It wasn\u2019t the highlight of Apple\u2019s iPhone 17 and&hellip;\n","protected":false},"author":2,"featured_media":57022,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[41208,18,19,2170,280,24536,41206,41204,17999,41207,41205,17,279,82],"class_list":{"0":"post-57021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-android-vs-iphone","9":"tag-eire","10":"tag-ie","11":"tag-ios-26-release-date","12":"tag-iphone-17-pro","13":"tag-iphone-17-pro-price","14":"tag-iphone-17-vs-samsung-s25","15":"tag-iphone-ai-price","16":"tag-iphone-air","17":"tag-iphone-vs-pixel","18":"tag-iphonr-17-vs-samsung-s25","19":"tag-ireland","20":"tag-mobile","21":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/57021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=57021"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/57021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/57022"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=57021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=57021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=57021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}