{"id":572835,"date":"2026-07-07T06:35:08","date_gmt":"2026-07-07T06:35:08","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/572835\/"},"modified":"2026-07-07T06:35:08","modified_gmt":"2026-07-07T06:35:08","slug":"strood-mum-quits-corporate-grind-to-launch-community-motivated-family-fitness-business","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/572835\/","title":{"rendered":"Strood mum quits corporate grind to launch community motivated family fitness business"},"content":{"rendered":"\n

By Kiki Obisesan<\/strong><\/p>\n

A mum-of-three has quit a 15-year corporate career to launch a community-focused fitness business catering to parents with childcare commitments.<\/p>\n

\u200bJordan Williams, from Strood, quit her high-flying advertising role in London to pursue her passion for staying in shape and helping others to do the same in her hometown.<\/p>\n

\"TheThe Fit Club Co owner Jordan Williams and her sons Reggie, six, Hunter, four, and Arthur, two<\/p>\n

\u200bThe Fit Club Co is aimed at making exercise more accessible and affordable for families, parents, older adults and anyone who may feel intimidated by traditional gyms.<\/p>\n

\u200bJordan, who lives in Orchard Avenue, told KentOnline: \u201cMy husband works away quite often, so it’s the kids and me.<\/p>\n

\u201cI don’t have the luxury of being able to afford to put them into the cr\u00e8che, so I needed classes that were readily available for me to take them with me.<\/p>\n

\u201cStill able to be a mum but also work out and kind of feel like me again.\u201d<\/p>\n

In late May, the 32-year-old handed in her resignation letter to advertising firm Hogarth where she worked as a senior account manager and made the decision to go it alone in the fitness game.<\/p>\n

\"BuggyBuggy bootcamps are a fun way for mums to get a workout with kids in tow. Photo: Jordan Williams<\/p>\n

But while daunted by the prospect one thing Jordan, a qualified personal trainer, believes separates her from the competition is the ability for parents to exercise alongside their children, as well as the beginner-friendly nature of her classes.<\/p>\n

They include a \u201cbuggy bootcamp\u201d, allowing adults to exercise while keeping little ones close by and her \u201cmove and meet\u201d session which is aimed at mobility for older adults.<\/p>\n

\u200bShe added: \u201cThe childcare thing was such a big thing. I’ve got three children under seven\u2026so I needed somewhere to take all three of them with me, which unfortunately, there just wasn’t anything out there for that.\u201d<\/p>\n

Jordan hopes her classes can provide something that \u201cticks the boxes\u201d for everyone.<\/p>\n

\u200bAnd although the business is in its early stages and Jordan knows it will take time to grow, she remains confident there will be a lot of interest.<\/p>\n

She added: \u201cI think it’s what people need in the community\u201d.<\/p>\n

I think there’s more to life than being stuck in a nine-to-five job five days a week<\/p><\/blockquote>\n

For anyone thinking of leaving their corporate job and following their own passion, she offered the following advice.<\/p>\n

\u200b\u201cIt is massively scary, but I would say that if you’re passionate about something as much as I am about this, then you should go for it in all seriousness,” Jordan said.<\/p>\n

\u201cI think there’s more to life than being stuck in a nine-to-five job five days a week.\u201d<\/p>\n

\u200bThe Fit Club Co is launching with introduction sessions and Jordan is hoping to expand to other locations if there is demand for it.<\/p>\n

The Move & Meet sessions take place at Broomhill Park in Orchard Avenue, Strood.<\/p>\n

Her Buggy Bootcamp – a parent friendly outdoor fitness class where children are welcome to attend – launched last Wednesday (July 1).<\/p>\n

\"JordanJordan Williams quit her job in London to set up a family-orientated fitness brand closer to home. Photo: Jordan Williams<\/p>\n

Jordan added: \u201cThere were smiles, laughs, mums working hard, little ones joining in, playing… and yes, a few moments where babies needed a cuddle or a walk in the buggy.<\/p>\n

\u201cAnd that’s exactly how it’s meant to be.<\/p>\n

\u201cThis isn’t about perfect workouts or babies sitting quietly for 45 minutes. If your little one needs you, you stop.<\/p>\n

\u201cYou cuddle them, walk them around, settle them, and then jump back in when you’re ready. No judgement. No pressure.\u201d<\/p>\n

Alongside the classes, Jordan is also working with a local primary school on a Healthy Living Event taking place in July, helping to encourage children and parents to be more active together through fun family fitness activities.<\/p>\n

You can book spaces for future classes by following @Thefitclubco26 on Instagram or The Fit Club Co. on Facebook<\/p>\n","protected":false},"excerpt":{"rendered":"By Kiki Obisesan A mum-of-three has quit a 15-year corporate career to launch a community-focused fitness business catering…\n","protected":false},"author":2,"featured_media":572836,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[278],"tags":[79,18,525,135,32258,19,17,24787,32814],"class_list":["post-572835","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-business","tag-eire","tag-fitness","tag-health","tag-human-interest","tag-ie","tag-ireland","tag-kent","tag-medway"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116877310388899842","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/572835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=572835"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/572835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/572836"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=572835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=572835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=572835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}