{"id":577543,"date":"2026-07-09T21:25:17","date_gmt":"2026-07-09T21:25:17","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/577543\/"},"modified":"2026-07-09T21:25:17","modified_gmt":"2026-07-09T21:25:17","slug":"basf-collaborates-with-prairie-proud-for-ag-mental-health","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/577543\/","title":{"rendered":"BASF collaborates with Prairie Proud for ag mental health"},"content":{"rendered":"

To mark 30 years of InVigor hybrid canola, BASF Agricultural Solutions Canada is doing more, so to speak, for mental health in agriculture.<\/p>\n

The ag retailer is collaborating with Saskatoon clothing company Prairie Proud to create a clothing line to celebrate 30 years with all proceeds going to the Do More Agriculture Foundation<\/a>.<\/p>\n

\u201cInVigor has truly grown alongside Prairie farmers,\u201d Mark Alberts, BASF\u2019s senior brand manager for InVigor, said in the press release.<\/p>\n

\u201cAnd through this partnership with Prairie Proud, we want to thank growers for their continued support as we look to the future.\u201d<\/p>\n

The collection features retro-inspired InVigor designs across pullover sweaters, zip-up hoodies, t-shirts, and hats, in adult and youth sizes. The designs are specific to the Prairie region and are ones farmers are likely to recognize.<\/p>\n

\u00a0<\/p>\n

\"Screenshot<\/p>\n

Prairie Proud\u2019s website showcases the Do More Ag x BASF collaboration.
\n Photo:
\n Screenshot<\/p>\n

BASF has supported Do More Ag since 2024 by funding AgTalk, Do More\u2019s peer-to-peer support network<\/a>.<\/p>\n

\u201cWe\u2019re committed to supporting farmers, and that includes helping them on and off the field,\u201d said Alberts.<\/p>\n

Read Also<\/p>\n


\n \"head
\n <\/a><\/p>\n

Prairie Proud<\/a> founder Cole Thorpe<\/a>, who grew up in a rural farming community, said the company is excited about the partnership.<\/p>\n

\u201cI learned early on that agriculture is about far more than what happens in the field,\u201d he said in the press release.<\/p>\n

\u201cIt\u2019s about the people, families and communities that work tirelessly to support and sustain an industry that feeds the world.\u201d<\/p>\n

\"InVigor<\/p>\n

An InVigor 30 trucker hat is part of the collaboration.
\n Photo:
\n Prairie Proud<\/p>\n

BASF will be launching the InVigor x Prairie Proud collection at Ag in Motion <\/a>from July 21 to 23.<\/p>\n

Limited quantities will be available for purchase at the BASF booth (#502), as well as at the Prairie Proud booth located in the Scotiabank Farm Pavilion.<\/p>\n

The apparel is also be available in limited quantities on the Prairie Proud website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"To mark 30 years of InVigor hybrid canola, BASF Agricultural Solutions Canada is doing more, so to speak,…\n","protected":false},"author":2,"featured_media":577544,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[276],"tags":[245906,205731,12270,245907,245908,18,135,19,245909,17,167,502],"class_list":["post-577543","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mental-health","tag-ag-in-motion","tag-basf","tag-canola","tag-do-more-ag","tag-do-more-agriculture-foundation","tag-eire","tag-health","tag-ie","tag-invigor","tag-ireland","tag-mental-health","tag-mentalhealth"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116892135548626732","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/577543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=577543"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/577543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/577544"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=577543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=577543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=577543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}