Kodak Charmera Keychain Digital Camera<\/p>\n
Source: Kodak<\/p>\n
Eastman Kodak<\/a>‘s latest product launch \u2014 a line of 1980s-inspired digital toy cameras called the “Kodak Charmera” \u2014 seems to have struck a nostalgic chord with consumers.<\/p>\n The palm-sized point-and-shoot cameras, released Tuesday in collaboration with camera company Reto, are already sold out on Kodak’s website<\/a> and are only available for pre-order at most affiliated retailers.<\/p>\n Weighing 30 grams and measuring 2.2 inches across, the camera is marketed as a functional fashion accessory and comes in seven styles, each with filters that mimic the look of vintage film photography.<\/p>\n The cameras are sold in blind box packaging<\/a>, meaning buyers won’t know which style they’re getting until after they purchase one. They can take a gamble and buy a single camera for $29.99, or get the whole color set for $179.94.<\/p>\n But a banner on Kodak’s website said because of the cameras’ high demand, “dispatch will be delayed for 1-10 working days.” It added that some regions might see an error saying shipping isn’t available when they go to check out because they’re out of stock.<\/p>\n The sales come as Kodak, a pioneer of the photography industry, has been struggling<\/a>.<\/p>\n Kodak’s second-quarter earnings report<\/a>, released in August, warned that its finances “raise substantial doubt” in its ability to continue operations. The company posted a net loss of $26 million, down 200% from a net income of $26 million for the second quarter of 2024, along with a 12% decrease in gross profit with millions in debt obligations.<\/p>\n The company said at the time that it had a plan to terminate its retirement pension plan to raise money, and noted that the “going concern disclosure” is a technical report required by accounting rules.<\/p>\n Shares of the company are down more than 9% year to date.<\/p>\n Still, the Charmera’s early success suggests Kodak may have tapped into Gen Z’s growing appetite<\/a> for the vintage look from Y2K fashion to film-style photography. In May, the Global Wellness Institute named<\/a>\u00a0“analog wellness,” including predigital technology, as its top trend for 2025.<\/p>\n The Charmera fits squarely into that niche and is capitalizing on another Gen Z obsession: blind box buying<\/a>.<\/p>\n Kodak’s selling strategy mirrors that of Beijing-based Pop Mart<\/a>, which has seen booming sales<\/a> driven by Gen Z buying Labubus, an elf-like monster doll created by Hong Kong Dutch-based artist Kasing Lung, and other toy collectables.<\/p>\n Don\u2019t miss these insights from CNBC PRO<\/p>\n","protected":false},"excerpt":{"rendered":"Kodak Charmera Keychain Digital Camera Source: Kodak Eastman Kodak‘s latest product launch \u2014 a line of 1980s-inspired digital…\n","protected":false},"author":2,"featured_media":58122,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[12491,79,207,41947,41948,18,117,19,17,41949,12492,82],"class_list":{"0":"post-58121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-breaking-news-business","9":"tag-business","10":"tag-business-news","11":"tag-digital-cameras","12":"tag-eastman-kodak-co","13":"tag-eire","14":"tag-entertainment","15":"tag-ie","16":"tag-ireland","17":"tag-pop-mart-international-group-ltd","18":"tag-retail-industry","19":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/58121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=58121"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/58121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/58122"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=58121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=58121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=58121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}