recently claimed<\/a> that the September keynote, where all will be revealed from the hardware to the pricing to the release date, will be on Tuesday, Sept. 8, with Wednesday, Sept. 9 a possible backup. <\/p>\nI am convinced that Sept. 8 is wrong. It\u2019s the day after Labor Day and Apple doesn\u2019t hold its keynotes the day after a public holiday. <\/p>\n
I believe Wednesday, Sept. 9 at 10 a.m. Pacific will be the day, date and time for the event and is the number one focus, not a backup. <\/p>\n
At the event, expect the newly inaugurated CEO John Ternus to announce the iPhone 18 Pro, iPhone 18 Pro Max and Apple\u2019s first foldable, possibly called the iPhone Ultra (not to mention two Apple Watches and maybe a surprise new product). <\/p>\n
iPhone 18 Pro: Pre-Orders Open<\/p>\n
The keynote will confirm more than just the products on their way and assuming Wednesday, Sept. 9 is correct then the other dates will flow like clockwork. <\/p>\n
The keynote will reveal the date that pre-orders will open, for a start. This is almost certainly going to be on Friday, Sept. 11. If last year\u2019s timetable is matched, that will mean an early morning for would-be buyers in California, for instance, who want to be front of the line, as pre-orders will likely go live at 5 a.m. Pacific. That\u2019s 8 a.m. Eastern, 1 p.m. U.K. <\/p>\n
Being the first to buy helps guarantee that you not only get the model you want but also the storage capacity and the color.<\/p>\n
iPhone 18 Pro: iOS 27 General Release<\/p>\n
Next up, the software which is flowing so smoothly right now will be the next event in the calendar when it goes on general release. The exact date could move but is likely to be Monday, Sept. 14 at roughly 10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. U.K. <\/p>\n
It\u2019s possible it could be a day later, at the same time on Tuesday, Sept. 15. <\/p>\n
iPhone 18 Pro: Release Week Events<\/p>\n
After the software update, the next event in Apple\u2019s (unannounced) calendar will be the publication of reviews of the iPhone 18 Pro and iPhone 18 Pro Max. These will almost certainly appear on Tuesday, Sept. 15, probably from 6 a.m. Pacific, 9 a.m. Eastern, 2 p.m. U.K. <\/p>\n
As the keynote looks likely to be on a Wednesday rather than a more usual Monday or Tuesday, it\u2019s possible the reviews will appear later as well, perhaps on Wednesday, Sept. 16 at the same timings, to give reviewers a little more time with the new products. <\/p>\n
The Folding iPhone<\/p>\n
While it still looks likely that the first foldable iPhone, possibly called the iPhone Ultra, will be unveiled at the keynote on Wednesday, Sept. 9, it doesn\u2019t guarantee the folder will be available straight away. Historically, a new product category, like the iPhone X that was announced alongside the iPhone 8 and iPhone 8 Plus, has been held back a little. In the case of the iPhone X, the delay was until November. <\/p>\n
The jury is very much out on whether the folding phone will go on sale straight away or not. There have been numerous reports that it won\u2019t, and lots more than it will. <\/p>\n
If Apple announces the Ultra is coming later, then the reviews will also land later, likely two or three days before whenever the onsale date is, which we\u2019ll learn from the keynote.<\/p>\n
iPhone 18 Pro: Predicted Onsale Date<\/p>\n
All along, I\u2019ve predicted one date for the next iPhones to reach stores and, so far, I\u2019ve no reason to change this. I believe the iPhone 18 Pro and other phones will go on sale on Friday, Sept. 18. <\/p>\n
ForbesApple iPhone Ultra Release: Folding iPhone Tipped For Delays And Supply IssuesBy David Phelan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"When will the iPhone 18 Pro go on sale? Well, Apple\u2019s meticulous planning means previous years can give…\n","protected":false},"author":2,"featured_media":581997,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[74],"tags":[243418,247346,247348,18,247347,19,247351,247349,247345,212846,17,233864,247350,82],"class_list":["post-583343","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple-ios-27-public-beta","tag-apple-special-event-september-2026","tag-apple-watch-series-12-launch","tag-eire","tag-foldable-iphone-ultra-rumors","tag-ie","tag-ios-27-developer-beta-3","tag-iphone-18-pre-order-date","tag-iphone-18-pro-max-timeline","tag-iphone-18-pro-release-date","tag-ireland","tag-john-ternus-apple-ceo","tag-mark-gurman-apple-leak","tag-technology"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116912834443797992","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/583343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=583343"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/583343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/581997"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=583343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=583343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=583343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Apple's](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/07\/1783871175_578_0x0.jpg\")
<\/p>\n