{"id":58659,"date":"2025-09-12T03:16:11","date_gmt":"2025-09-12T03:16:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/58659\/"},"modified":"2025-09-12T03:16:11","modified_gmt":"2025-09-12T03:16:11","slug":"premier-sports-to-show-four-provinces-involvement-across-urc-and-champions-challenge-cups-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/58659\/","title":{"rendered":"Premier Sports to show four provinces\u2019 involvement across URC and Champions, Challenge Cups \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">Ryle Nugent, CEO of Premier Sports Ireland, has declared the pay-per-view broadcaster is now the home of Irish club rugby and it\u2019s impossible to dispute the claim, for the next two seasons at least.<\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">Premier Sports will show all 60 <a href=\"https:\/\/www.irishtimes.com\/tags\/united-rugby-championship\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/united-rugby-championship\/\">URC<\/a> regular matches involving the four Irish provinces for the next four seasons, with TG4 also showing two games per weekend. Premier Sports will also provide exclusive coverage of the <a href=\"https:\/\/www.irishtimes.com\/tags\/champions-cup\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/champions-cup\/\">Champions Cup<\/a> for another two seasons, including each of the eight pool games featuring Leinster and Munster, and the <a href=\"https:\/\/www.irishtimes.com\/tags\/challenge-cup\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/challenge-cup\/\">Challenge Cup<\/a> pool games involving Connacht and Ulster.<\/p>\n<p class=\"c-paragraph paywall \">\u201cI think, without wanting to sound too corny, we\u2019re now the home of Irish club rugby,\u201d said Nugent at the launch of Premier Sports\u2019 rugby and football coverage in Dublin on Thursday. <\/p>\n<p class=\"c-paragraph paywall \">\u201cWe have the United Rugby Championship in its totality. Part of that will be that we effectively have taken the place of RT\u00c9 from last year, so it\u2019s us and TG4 will have the Irish provinces.<\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">\u201cOne of those games, either a Leinster or Munster game, every week will be exclusively available on Premier Sports, and we will have the rest of the competition as well. The game that\u2019s on TG4 will also be on Premier Sports,\u201d said Nugent, with their Saturday schedule set to show a <a href=\"https:\/\/www.irishtimes.com\/tags\/premier-league\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/premier-league\/\">Premier League<\/a> game at 3pm, followed by rugby matches involving the provinces at 5.30pm and 7.30\/8pm.<\/p>\n<p class=\"c-paragraph paywall \">Premier Sport will attempt to show every one of the dozen Champions Cup matches in each pool round live, except if they clash with a Challenge Cup game involving Connacht or Ulster. <\/p>\n<p class=\"c-paragraph paywall \">RT\u00c9 will not show a solitary minute of the provinces\u2019 games for at least the next two seasons and there is a certain irony in this given Nugent was Head of Sport in Montrose from 2010 to 2018. But he denied that he insisted on exclusive coverage, per se, and more that Premier Sports successfully bid on what they were offered by the EPCR.<\/p>\n<p class=\"c-paragraph paywall \">\u201cThere\u2019s a subtlety in the answer to that question. Our model would be to have exclusivity, but we are showing in our URC coverage that we also operate on a non-exclusive basis. <\/p>\n<p class=\"c-paragraph paywall \">\u201cSo, our first starting point, if we can afford to buy exclusivity, is to buy exclusivity. If we can\u2019t, or there is a requirement from the governing body to keep free-to-air in it and they\u2019re only prepared to sell part of their wares, then we only buy part of their wares. But that\u2019s not our decision, it\u2019s the decision of the governing body of how they package and sell.\u201d<\/p>\n<p class=\"c-paragraph paywall \">As for the bigger picture of the provinces vanishing from English-speaking terrestrial television, which is not his concern, Nugent points out that URC games involving the provinces will be on TG4 in every round. <\/p>\n<p class=\"c-paragraph paywall \">\u201cSecondly, whether you like it or not, professional sport is built around commercial revenues, and for the vast majority of the major sports \u2013 whether that is soccer, rugby, probably to a slightly lesser extent GAA \u2013 the primary earner for that is broadcast revenues.<\/p>\n<p class=\"c-paragraph paywall \">\u201cAnd with the best will in the world, RT\u00c9, BBC, TV5 in France, any of the public-service broadcasters, those days of them funding or underpinning an entire sport are simply not there any more. It requires a village to fund the government, and that\u2019s where we are now,\u201d said Nugent, pointing out that no broadcasting company, be it Premier, TNT or Sky, can \u201cdo it all\u201d.<\/p>\n<p class=\"c-paragraph paywall \">\u201cThe thought of anything now being on free-to-air on a permanent basis in its entirety, I just don\u2019t see that happening in any market anywhere,\u201d he added. \u201cSo, it\u2019s not a particularly Irish issue.\u201d<\/p>\n<p class=\"c-paragraph paywall \">Where Irish viewers might previously have considered Premier Sports to be a UK-based option in Ireland, that\u2019s no long the case in light of Premier Sports buying back the English arm of the company (for a much smaller figure) from Viaplay.<\/p>\n<p class=\"c-paragraph paywall \">As a consequence, Premier Sports 1 has become a stand-alone Irish channel, with Champions League, Premier League and Europa League matches all available (some exclusively) in Ireland which are not in the UK, while Premier Sports 2 is available in both. <\/p>\n<p class=\"c-paragraph paywall \">The Irish-based arm of the company was plunged in at the deep end last season, such was the volume of rugby matches it broadcast.<\/p>\n<p class=\"c-paragraph paywall \">\u201cLast season we were looking at the side of a cliff for half the year. It was about just making sure we didn\u2019t stuff it up,\u201d admitted Nugent, who said the forthcoming season is about \u201cbedding in\u201d with a couple of as yet unnamed pundits to add to Ian Madigan, Simon Zebo, Stephen Ferris, Andrew Trimble, John Barclay, Tom Shanklin and Shane Williams. <\/p>\n<p class=\"c-paragraph paywall \">He also confirmed there will not be a weekly highlights or magazine programme.<\/p>\n","protected":false},"excerpt":{"rendered":"Ryle Nugent, CEO of Premier Sports Ireland, has declared the pay-per-view broadcaster is now the home of Irish&hellip;\n","protected":false},"author":2,"featured_media":58660,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[18,19,17,132,42271],"class_list":{"0":"post-58659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-eire","9":"tag-ie","10":"tag-ireland","11":"tag-sports","12":"tag-united-rugby-championship"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/58659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=58659"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/58659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/58660"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=58659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=58659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=58659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}