{"id":599603,"date":"2026-07-23T02:24:25","date_gmt":"2026-07-23T02:24:25","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/599603\/"},"modified":"2026-07-23T02:24:25","modified_gmt":"2026-07-23T02:24:25","slug":"inside-jayda-cheaves-waydamin-x-shopify-pop-up-turning-influence-into-a-business-empire","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/599603\/","title":{"rendered":"Inside Jayda Cheaves\u2019 Waydamin x Shopify Pop-Up: Turning Influence Into a Business Empire"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">In the new digital era, creators are constantly redefining modern entrepreneurship and disrupting restricted barriers. But only a few have seamlessly implemented the blueprint that blurs the lines between influence and enterprise, such as Jayda Cheaves.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">At only 16, Cheaves earned her first million dollars through entrepreneurial ventures ranging from extensions to fashion resale, continuously proving that her ambitions go beyond content creation.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Today, at 28, she has evolved into the founder and CEO behind multiple successful businesses: Waydamin, Jayda Cheaves Beauty (JCB), and Girl Wipes.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;It&#8217;s nobody but God; it&#8217;s such a blessing,&#8221; Jayda Cheaves beamed. &#8220;I never get caught up in it, but just to see it. I&#8217;ll get my hair done, then I&#8217;m like scrolling, and they&#8217;re tagging my name; it&#8217;s like &#8216;dang wait! I&#8217;m just going to get my hair done!&#8217; But it&#8217;s so good, it&#8217;s awesome honestly.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Her evolution was on full display during the Waydamin x Shopify Pop-Up, a three-day consumer experience in SoHo, New York, powered by Shopify.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This experiential activation invited all fans and customers into a retail space that gave exclusive access to interact with Cheaves while shopping their favorites.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Authenticity is always a standard this business mogul upholds, which was incredibly heartwarming to witness, as consumers were able to celebrate this major milestone with her.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">As a mother and entrepreneur, she continues to show that ambition and family can coexist, inspiring a new generation of women who see themselves reflected in her journey.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I&#8217;m so inspired by this pop-up that I want a store now,&#8221; Cheaves expressed. &#8220;It&#8217;s something I never thought; it&#8217;s crazy because I always said I don&#8217;t want brick and mortar, but having this just makes me feel good. My goal is a store one day \u2026&#8221;\u00a0<\/p>\n<p><img alt=\"Jayda Cheaves\" loading=\"lazy\" width=\"960\" height=\"1696\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/07\/https:\/\/media.zenfs.com\/en\/where_is_the_buzz_814\/b8c5691a8b5d8ec6551f0ee6a84183af.jpeg\"\/><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">On the eve of the public launch, VIP guests gathered for an exclusive experience that offered an intimate first look at the pop-up.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The evening was a curation of featured Waydamin apparel, Jayda Cheaves Beauty, Girl Wipes, signature Waydamin alcoholic drinks, photo booths, digital styling mirrors, a pink manifestation flower wall, and more, all of which attendees could interact with beyond their social media feeds.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I wear them (Waydamin capri&#8217;s) all the time \u2026 that&#8217;s my go-to; they&#8217;re so good. And I love pheromone 02, no shade to pheromone 01, but 02 is that girl!&#8221; she said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Jayda Cheaves Beauty, affectionately known as JCB, had attendees raving about the must-have Lip Lube and showing which beloved makeup products were already in their bags.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Cheaves prides herself on being completely immersed in the development process and has personally tested countless shade combinations, wear time, and formulas before officially launching the brand in 2024.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Signature Lip Kit Trio: Amour Gloss, Ice Lip Oil, and Mocha Lip Liner is inspired by Cheaves&#8217; iconic everyday lip combination. Overall, the collection has quickly become synonymous with effortless beauty.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;The lip kit! It&#8217;s the perfect nude, light pink, with the perfect chocolate lip liner,&#8221; Cheaves stated. &#8220;Then the glaze lip oil on top. It&#8217;s everything you need in one kit!&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Since its debut, JCB has expanded beyond its lip essentials. Attendees had the opportunity to purchase Pheromone 01 and Pheromone 02 with an exclusive preview.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">JCB is committed to trusted formulas; ethical products made clean, vegan, and cruelty-free, staying true to Jayda&#8217;s non-negotiables. She even gave an insight &#8220;cheat code&#8221; into her own makeup routine with her signature products.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I think the hack, of course, is making sure your face is clean and dry \u2026 Wipe your lips off before you apply your lip combo because it lasts longer,&#8221; she explained.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">As guests browsed Waydamin collections, explored Girl Wipes, and shopped all beauty products, one aspect became increasingly clear: this vision was coming to fruition as the result of intentional brand building and betting on herself.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This pink dream experiential pop-up served as a reminder that today&#8217;s most successful entrepreneurs are forging their own paths and going against the status quo.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">They&#8217;re building companies of their own; creating products, hiring teams, investing in their business with intellectual property, and establishing businesses designed for longevity.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Waydamin x Shopify pop-up proved that the strongest brands aren&#8217;t simply sold online; they&#8217;re experienced.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Work hard. Don&#8217;t depend on nobody for nothing because no one is here to save us,&#8221; Cheaves stated.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The post <a data-ylk=\"slk:Inside Jayda Cheaves&#039; Waydamin x Shopify Pop-Up: Turning Influence Into a Business Empire;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/whereisthebuzz.com\/inside-jayda-cheaves-waydamin-x-shopify-pop-up-turning-influence-into-a-business-empire\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Inside Jayda Cheaves&#8217; Waydamin x Shopify Pop-Up: Turning Influence Into a Business Empire<\/a> appeared first on <a data-ylk=\"slk:Where Is The Buzz | Breaking News, Entertainment, Exclusive Interviews &amp; Morero;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/whereisthebuzz.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Where Is The Buzz | Breaking News, Entertainment, Exclusive Interviews &amp; Morero<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"In the new digital era, creators are constantly redefining modern entrepreneurship and disrupting restricted barriers. But only a&hellip;\n","protected":false},"author":2,"featured_media":599604,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[178],"tags":[79,18,236,253759,19,17,192714,94249],"class_list":["post-599603","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-eire","tag-entrepreneurship","tag-girl-wipes","tag-ie","tag-ireland","tag-jcb","tag-shopify"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116966920564082303","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/599603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=599603"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/599603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/599604"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=599603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=599603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=599603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}