{"id":603074,"date":"2026-07-25T04:13:18","date_gmt":"2026-07-25T04:13:18","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/603074\/"},"modified":"2026-07-25T04:13:18","modified_gmt":"2026-07-25T04:13:18","slug":"dragons-den-stars-vitamins-business-bought-by-us-firm-bain","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/603074\/","title":{"rendered":"Dragon\u2019s Den star\u2019s vitamins business bought by US firm Bain"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Vitabiotics, the vitamin giant run by former Dragon&#8217;s Den star Tej Lalvani, is to be snapped up by US investment giant Bain Capital.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The deal comes after the Lalvani family launched an auction process earlier this year.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The companies did not disclose the value of the deal for the UK&#8217;s largest vitamin maker, which makes brands including Perfectil and Wellman.  <\/p>\n<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/5561D0A6AC7D10C99237D3B26A86690F32BA97AD9F0A2B6192B54B735D614502\/subgraphmysterio\/resizefit_w960;quality_80;format_webp\/https:%2F%2Fmedia.zenfs.com%2Fen%2Fsnappa.ukfinance%2F189a06c5b3c4c2fdf3224876f4c17dea\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" height=\"640\" width=\"960\" class=\"yf-lf2kr7 loader\"\/><\/a> Vitabiotics makes products including Jointace and Pregnacare (Alamy\/PA)           <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">However, the Times reported that the move is worth around \u00a3900 million.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Bain Capital said it has sealed an agreement to take control of the Vitabiotics business, including UK operation and the wider VB group as well as operations in India and Africa.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The group, which is also the majority owner of clothing firm Canada Goose, said the deal will signal the next phase of &#8220;planned rapid international growth and expansion&#8221;.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The new owner stressed that there will be &#8220;no immediate changes&#8221; to day-to-day operations following the takeover.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Vitabiotics was founder by Mr Lalvani&#8217;s father, Kartar, a scientist and entrepreneur, in 1971.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The company, which counts Tess Daly and Davina McCall among its celebrity ambassadors, has been led by Tej Lalvani since 2015.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Mr Lalvani, who is expected to net a significant windfall from the sale, is well known for starring in four seasons of Dragon&#8217;s Den between 2017 and 2021.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">He said: &#8220;This direction is not about changing who we are; it is about accelerating what we can become.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;With Bain Capital&#8217;s global expertise and investment behind us, we have a unique opportunity to expand internationally, accelerate our innovation, and take our trusted brands to millions more consumers, while staying true to the science, quality and values that have defined Vitabiotics for more than 55 years.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Pawan Singh, a partner at Bain Capital, said: &#8220;Vitabiotics is exactly the type of business we support: a trusted, science-led brand platform with category leadership, strong healthcare professional credibility and meaningful presence across the UK, India, the Middle East, Africa and China.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;Our India team has deep experience partnering with healthcare and consumer businesses, and we look forward to supporting Vitabiotics&#8217; next phase of growth.&#8221;  <\/p>\n","protected":false},"excerpt":{"rendered":"Vitabiotics, the vitamin giant run by former Dragon&#8217;s Den star Tej Lalvani, is to be snapped up by&hellip;\n","protected":false},"author":2,"featured_media":603075,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[277],"tags":[38674,127822,18,135,19,254871,17,508,254869,254870],"class_list":["post-603074","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-bain-capital","tag-dragons-den","tag-eire","tag-health","tag-ie","tag-investment-giant","tag-ireland","tag-nutrition","tag-tej-lalvani","tag-vitabiotics"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116978673714460832","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/603074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=603074"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/603074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/603075"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=603074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=603074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=603074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}