{"id":604090,"date":"2026-07-25T20:34:13","date_gmt":"2026-07-25T20:34:13","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/604090\/"},"modified":"2026-07-25T20:34:13","modified_gmt":"2026-07-25T20:34:13","slug":"apple-aapl-readies-foldable-iphone-as-samsung-launches-new-rival-phones","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/604090\/","title":{"rendered":"Apple (AAPL) Readies Foldable iPhone As Samsung Launches New Rival Phones"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/simplywall.st\/discover\/investing-ideas?utm_medium=finance_user&amp;utm_campaign=investing_ideas_head_cta&amp;utm_source=yahoo&amp;blueprint=4673933\" data-ylk=\"slk:Find%20winning%20stocks;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Find winning stocks&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Find winning stocks<\/a> in any market cycle. Join 7 million investors using Simply Wall St&#8217;s investing ideas for FREE.  <\/p>\n<ul class=\"yf-1jsc1up\">\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Samsung has launched new foldable phones as Apple, NasdaqGS:AAPL, is reported to be preparing its first foldable iPhone for a planned September debut.  <\/p>\n<\/li>\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">This move sets up direct competition between Apple and Samsung in the foldable smartphone segment.  <\/p>\n<\/li>\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Industry projections suggest Apple could take up to a quarter of the foldable market once its device is released.  <\/p>\n<\/li>\n<\/ul>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Apple is already a major player in premium smartphones, and a foldable iPhone would extend its hardware line into a segment where Samsung has been the early leader. Foldable devices remain a relatively small part of the overall smartphone market, but they attract higher price points and strong interest from early adopters.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">For investors watching NasdaqGS:AAPL, the key questions are how quickly Apple can build scale in foldables and what that might mean for average selling prices and product mix. The launch could influence how consumers upgrade older iPhones and how rival device makers position their own foldable offerings.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Stay updated on the most important news stories for <a href=\"https:\/\/www.simplywall.st\/\/company\/id\/743f0744-8987-4339-b565-dee3a93e9934\/valuation?utm_medium=finance_user&amp;utm_campaign=news_stay_updated_cta&amp;utm_source=yahoo\" data-ylk=\"slk:Apple;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Apple&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Apple<\/a> by adding it to your <a href=\"https:\/\/simplywall.st\/features\/stock-watchlist?utm_medium=finance_user&amp;utm_campaign=news_stay_updated_cta&amp;utm_source=yahoo&amp;blueprint=4673933\" data-ylk=\"slk:watchlist;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;watchlist&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">watchlist<\/a> or <a href=\"https:\/\/simplywall.st\/features\/portfolio?utm_medium=finance_user&amp;utm_campaign=news_stay_updated_cta&amp;utm_source=yahoo&amp;blueprint=4673933\" data-ylk=\"slk:portfolio;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;portfolio&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">portfolio<\/a>. Alternatively, explore our <a href=\"https:\/\/simplywall.st\/stock\/NasdaqGS\/AAPL?utm_medium=finance_user&amp;utm_campaign=news_stay_updated_cta&amp;utm_source=yahoo&amp;blueprint=4673933\" data-ylk=\"slk:Community;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Community&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Community<\/a> to discover new perspectives on Apple.  <\/p>\n<p>    <a href=\"https:\/\/www.simplywall.st\/company\/id\/743f0744-8987-4339-b565-dee3a93e9934?utm_medium=finance_user&amp;utm_campaign=infographic&amp;utm_source=yahoo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"NasdaqGS:AAPL Earnings &amp; Revenue Growth as at Jul 2026\" height=\"613\" width=\"960\" class=\"yf-lf2kr7 loader\"\/><\/a> NasdaqGS:AAPL Earnings &amp; Revenue Growth as at Jul 2026           <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.simplywall.st\/company\/id\/743f0744-8987-4339-b565-dee3a93e9934?utm_medium=finance_user&amp;utm_campaign=cta_news_hidden_strengths&amp;utm_source=yahoo\" data-ylk=\"slk:2%20things%20going%20right%20for%20Apple%20that%20this%20headline%20doesn&#039;t%20cover.;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;2 things going right for Apple that this headline doesn&#039;t cover.&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">2 things going right for Apple that this headline doesn&#8217;t cover.<\/a>  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">For Apple, entering the foldable segment sits at the intersection of its premium pricing, AI-focused product roadmap and growing services ecosystem. The projected launch price of over US$2,000 positions a foldable iPhone at the very top of Apple&#8217;s hardware range, which could support higher average selling prices if enough high-end users adopt it. At the same time, Samsung, Huawei and other Android device makers already have several product cycles of experience in foldables, so Apple is stepping into a space where expectations on durability, battery life and app experiences are already set.  <\/p>\n<p>            How This Fits Into The Apple Narrative       <\/p>\n<ul class=\"yf-1jsc1up\">\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The upcoming foldable iPhone aligns with the narrative that Apple uses new device categories and AI-powered features to deepen engagement and create more ways to plug users into its services ecosystem.  <\/p>\n<\/li>\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">If foldable devices prove expensive to produce or do not drive strong services usage, this could challenge the idea in the narrative that new hardware formats automatically support stable margins and long-term earnings power.  <\/p>\n<\/li>\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The narrative focuses heavily on AI assistants, services and wearables, while a premium foldable iPhone adds an additional hardware tier that is not fully reflected in how the story frames future product mix.  <\/p>\n<\/li>\n<\/ul>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Knowing what a company is worth starts with understanding its story.<a href=\"https:\/\/simplywall.st\/narratives\/9gy4am0w-aapl-momentum-in-product-cycle-and-services-will-offset-regulatory-headwinds-going-forward?blueprint=4673933&amp;utm_source=yahoo&amp;utm_medium=finance_user&amp;utm_campaign=integrated-pitch\" data-ylk=\"slk:Check%20out%20one%20of%20the%20top%20narratives%20in%20the%20Simply%20Wall%20St%20Community%20for%20Apple;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Check out one of the top narratives in the Simply Wall St Community for Apple&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Check out one of the top narratives in the Simply Wall St Community for Apple<\/a> to help decide what it&#8217;s worth to you.  <\/p>\n<p>       The Risks and Rewards Investors Should Consider     <\/p>\n<ul class=\"yf-1jsc1up\">\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">\u26a0\ufe0f Foldable hardware can be more complex and costly to manufacture, so any quality issues, higher warranty costs or weaker than expected demand for a US$2,000 plus iPhone could pressure product margins.  <\/p>\n<\/li>\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">\u26a0\ufe0f Samsung and Huawei already compete directly in foldables, and if they respond with aggressive pricing or faster product refresh cycles, Apple may need to spend more on features or marketing to defend premium positioning.  <\/p>\n<\/li>\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">\ud83c\udf81 A successful foldable iPhone could increase Apple&#8217;s share of high-price smartphones and support greater use of services such as iCloud, Apple Music and TV+, reinforcing the narrative around a larger, engaged installed base.  <\/p>\n<\/li>\n<li class=\"yf-1jsc1up\">\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">\ud83c\udf81 If Apple&#8217;s foldable integrates AI-powered tools and Apple Intelligence features effectively, it may help differentiate devices against Android foldables and support the broader story that AI and services can offset regulatory and competitive risks.  <\/p>\n<\/li>\n<\/ul>\n<p>          What To Watch Going Forward         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Investors should watch how Apple positions the foldable iPhone versus the standard iPhone line, including pricing, storage tiers and feature differentiation, and how quickly carriers and retail partners promote it. Adoption trends relative to Samsung&#8217;s Galaxy Z Fold and Z Flip ranges will be important, as will any commentary from Apple on foldable-related costs, supply constraints or customer satisfaction. Updates on how AI features and services usage behave on foldable devices can also help you judge whether this new form factor supports the longer-term story around Apple&#8217;s earnings mix.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">To ensure you&#8217;re always in the loop on how the latest news impacts the investment narrative for Apple, head to the <a href=\"https:\/\/simplywall.st\/community\/narratives?utm_medium=finance_user&amp;utm_campaign=cta_news_community_narratives&amp;utm_source=yahoo&amp;blueprint=4673933\" data-ylk=\"slk:community%20page%20for%20Apple;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;community page for Apple&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">community page for Apple<\/a> to never miss an update on the top community narratives.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">This article by Simply Wall St is general in nature. <strong>We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.<\/strong> It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Companies discussed in this article include <a href=\"https:\/\/finance.yahoo.com\/quote\/AAPL\" data-ylk=\"slk:AAPL;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;AAPL&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">AAPL<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><strong>Have feedback on this article? Concerned about the content? <\/strong><a href=\"https:\/\/investor-research.typeform.com\/to\/wvg6MFri#feedback_token=NDY3MzkzMzo1NmYwMTk2YTMyODdjMTdm&amp;company=NasdaqGS:AAPL&amp;blueprintid=4673933\" data-ylk=\"slk:Get%20in%20touch;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Get in touch&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Get in touch<\/strong><\/a><strong> with us directly.<\/strong> Alternatively, email <a href=\"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/mailto:editorial-team@simplywallst.com?subject=Re%3A%20Your%20article%20on%20NasdaqGS%3AAAPL%20(yahoo)%20from%2025th%20July%202026\" data-ylk=\"slk:editorial-team%40simplywallst.com;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;editorial-team@simplywallst.com&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">editorial-team@simplywallst.com<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St&#8217;s investing ideas for&hellip;\n","protected":false},"author":2,"featured_media":569723,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[74],"tags":[311,18,73718,19,17,1470,82],"class_list":["post-604090","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-eire","tag-foldable-smartphone","tag-ie","tag-ireland","tag-samsung","tag-technology"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/116982531310971066","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/604090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=604090"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/604090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/569723"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=604090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=604090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=604090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}