{"id":610383,"date":"2026-07-29T18:34:11","date_gmt":"2026-07-29T18:34:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/610383\/"},"modified":"2026-07-29T18:34:11","modified_gmt":"2026-07-29T18:34:11","slug":"sirius-xm-launches-an-all-access-audio-sports-subscription","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/610383\/","title":{"rendered":"Sirius XM launches an all-access audio sports subscription"},"content":{"rendered":"\n<p>SiriusXM is leaning into its sporty side.<\/p>\n<p>The satellite radio company is launching a new subscription plan built specifically for sports fans, called the Sports Pass. For $5 a month, listeners will be able to follow live game broadcasts for every home and away game for nearly every major sporting event. <\/p>\n<p>Launching Sept. 1, SiriusXM will offer one of sports media\u2019s most comprehensive packages, including everything from the latest <a class=\"link\" href=\"https:\/\/www.latimes.com\/sports\/story\/2026-05-18\/how-formula-one-team-pit-stop-tactics-dementia-battle\" rel=\"nofollow noopener\" target=\"_blank\">Formula One<\/a> race to <a class=\"link\" href=\"https:\/\/www.latimes.com\/entertainment-arts\/business\/story\/2026-07-22\/world-cup-2026-ratings-why-tv-viewers-love-the-beautiful-game\" rel=\"nofollow noopener\" target=\"_blank\">international soccer.<\/a> <\/p>\n<p>\u201cSiriusXM Sports Pass brings that vision to life for sports fans by putting every game and event we carry, hometown voices, national personalities and the daily sports conversation into one simple, affordable subscription,\u201d said Jennifer Witz, SiriusXM\u2019s chief executive, in a statement. \u201cNo matter who you cheer for or where you listen, it brings you closer to the teams and voices that matter most to you.\u201d<\/p>\n<p>The subscription includes coverage of the NFL, MLB, NBA and NHL; every NASCAR, IndyCar and Formula One race; the PGA Tour; WWE events among others. In addition to the live broadcasts, the Sports Pass will also include expert analysis, podcasts and 24 local sports stations, including ESPN LA 710.<\/p>\n<p>The introduction of the subscription package emphasizes sports as an essential part of SiriusXM\u2019s business. The company said in a statement that sports is one of its biggest engagement drivers and that more subscribers than ever are tuning in to sports. Other subscriptions include its All Music tier for $11.99 a month or its All Access tier for $25.99 monthly, which includes music, sports and news.<\/p>\n<p>By having these sports available through a single subscription, SiriusXM is \u201ccreating a one-stop shop for any sports fan who\u2019s listening to the radio,\u201d said sports media analyst Lee Berke. This kind of convenience often increases the time listeners are willing to spend on a platform, he added.<\/p>\n<p>\u201cIf all sports and all major coverage is available throughout one service, then there\u2019s no reason to go anywhere else,\u201d Berke said. \u201cIf you want to maintain subscribership 24\/7, 365, you have to have all these things. You don\u2019t want to just appeal to one type of sports fan.\u201d<\/p>\n<p>Outside of sports, SiriusXM is well known for its curated music channels, like Pitbull\u2019s Globalization and The Kelly Clarkson Connection, and talk shows hosted by on-air personalities <a class=\"link\" href=\"https:\/\/www.latimes.com\/entertainment-arts\/business\/story\/2025-12-16\/howard-stern-signs-new-deal-with-siriusxm\" rel=\"nofollow noopener\" target=\"_blank\">Howard Stern<\/a> and <a class=\"link\" href=\"https:\/\/www.latimes.com\/entertainment-arts\/business\/story\/2024-04-03\/andy-cohen-bravo-real-housewives-reality-tv\" rel=\"nofollow noopener\" target=\"_blank\">Andy Cohen.<\/a> The radio company, headquartered in New York, reaches roughly 255 million listeners and has 33 million subscribers, making it one of North America\u2019s leading audio companies. SiriusXM also owns the streaming service <a class=\"link\" href=\"https:\/\/www.latimes.com\/business\/la-fi-sirius-pandora-20180924-story.html\" rel=\"nofollow noopener\" target=\"_blank\">Pandora, which it acquired for $3.5 billion in 2019.<\/a><\/p>\n<p>\u201cEvery new channel, artist performance, live event, and creator collaboration advances our vision for the future of audio,\u201d Witz said.<\/p>\n","protected":false},"excerpt":{"rendered":"SiriusXM is leaning into its sporty side. The satellite radio company is launching a new subscription plan built&hellip;\n","protected":false},"author":2,"featured_media":610384,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[264],"tags":[257740,257737,19638,18,117,12123,257739,19,17,257736,201665,257738,337,3127,4079,257741,25250,257734,257735,14808],"class_list":["post-610383","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-affordable-subscription","tag-away-game","tag-coverage","tag-eire","tag-entertainment","tag-event","tag-hometown-voice","tag-ie","tag-ireland","tag-late-formula","tag-listener","tag-live-game-broadcast","tag-music","tag-other","tag-race","tag-satellite-radio-company","tag-siriusxm","tag-sport-fan","tag-sports-pass","tag-vision"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117004708742745197","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/610383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=610383"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/610383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/610384"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=610383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=610383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=610383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}