Binit Kumar has taken over as Head of Marketing for Dabur India’s Health Supplements, Hydration and Baby Care business, following his stint leading the company’s Oral Care portfolio.<\/p>\n
Announcing the move on LinkedIn, Kumar looked back on his four years with Dabur’s Oral Care business, where he said the team delivered 27 awards and helped the company strengthen its position in the category.<\/p>\n
Reflecting on the journey, Kumar highlighted several campaigns and initiatives from the portfolio, including the ‘Chabaatey Raho’ platform for Dabur Red, the ‘Desh Ke Laal’ campaign and podcast, the ‘Switch to Fluoride Free’ campaign, and the Indian Dental Association’s endorsement of Dabur Red toothpaste. He also referenced the ‘#BlackForWhite’ campaign for Dabur Herb’l Charcoal, Meswak’s Guinness World Record mural and NFT initiative, and Dabur BaeFresh’s retail partnerships.<\/p>\n
“I now move into my next chapter as Head of Marketing, Health Supplements + Hydration & Baby Care, leaving Oral Care stronger, more contemporary, and more trusted than I found it,” Kumar wrote in his post.<\/p>\n
In his new role, Kumar will oversee Dabur’s health supplements, hydration, baby care and Pure Herbs portfolio, which includes brands such as Dabur Chyawanprash, Dabur Glucose and Dabur Lal Tail.<\/p>\n
Before this role, Kumar served as AGM Marketing for Dabur’s Oral Care business, leading the toothpaste and toothpowder category. He joined Dabur in 2022 and has previously been recognised with industry honours including BW Marketing 40 Under 40 (2024) and the Marketing Mind Millennial Award (2023).<\/p>\n","protected":false},"excerpt":{"rendered":"Binit Kumar has taken over as Head of Marketing for Dabur India’s Health Supplements, Hydration and Baby Care…\n","protected":false},"author":2,"featured_media":611138,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[277],"tags":[19978,1591,257959,19982,19987,95434,16529,18,19984,19986,258001,135,19,19983,2925,19985,17,1590,19979,19976,19977,8820,508,19980,238,19981],"class_list":["post-611137","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-ad-tech","tag-advertising","tag-binit-kumar","tag-creative-work","tag-customer-experience","tag-dabur","tag-digital-marketing","tag-eire","tag-emerging-trends","tag-expert-opinions","tag-head-of-marketing","tag-health","tag-ie","tag-industry-insights","tag-influencer-marketing","tag-innovative-strategies","tag-ireland","tag-marketing","tag-martech","tag-media-news","tag-mena","tag-middle-east","tag-nutrition","tag-pr-news","tag-startups","tag-technology-trends"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117007276194271547","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/611137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=611137"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/611137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/611138"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=611137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=611137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=611137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}