{"id":611754,"date":"2026-07-30T14:04:28","date_gmt":"2026-07-30T14:04:28","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/611754\/"},"modified":"2026-07-30T14:04:28","modified_gmt":"2026-07-30T14:04:28","slug":"the-startup-using-ai-to-make-hearing-aids-better","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/611754\/","title":{"rendered":"The Startup Using AI To Make Hearing Aids Better"},"content":{"rendered":"<p>In this week\u2019s edition of InnovationRx, we look at Fortell\u2019s efforts to make a better hearing aid, Abby Care\u2019s business getting payment for caregivers, J&amp;J\u2019s $5.5 billion talc settlement, Scribe Therapeutics\u2019 IPO, and more. To get it in your inbox, <a href=\"https:\/\/www.forbes.com\/newsletter\/innovationrx\/#3ffe45a750f4\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/newsletter\/innovationrx\/#3ffe45a750f4\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/newsletter\/innovationrx\/#3ffe45a750f4\" aria-label=\"subscribe here\" rel=\"nofollow noopener\">subscribe here<\/a>.<\/p>\n<p>Fortell Research cofounder and CEO Matthew de Jonge<\/p>\n<p>Aaron Kotowski for Forbes<\/p>\n<p>M<strong>ore than a decade ago,<\/strong> Matthew de Jonge, 38, first had the idea to build a better hearing aid after watching his grandparents retreat into social isolation as their hearing loss made it hard for them to follow conversations. But the technology wasn\u2019t quite there. \u201cIn 2015, it felt like science fiction,\u201d de Jonge recalls, describing the challenge to build a device that can differentiate sounds and home in on what\u2019s important, especially in environments with lots of ambient noise, like a cocktail party or crowded restaurant.<\/p>\n<p>After a stint at hedge fund Bridgewater Associates, he worked as a product manager at Butterfly Network, which was developing a pocket-sized ultrasound machine. It was only after the pandemic pushed meetings to Zoom, which uses AI to mute background noises, that he realized a much better hearing aid was finally possible. \u201cZoom is the easiest version of the problem, and the hearing aid is the gnarliest,\u201d he says.<\/p>\n<p>He launched Fortell in early 2021 with former Butterfly colleagues Andrew Casper, 40, and Igor Lovchinsky, 41, as technical cofounders. (Operational cofounder Cole Morris, 38, joined from Oscar Health.) It took a bit longer than expected, but the hearing aids, launched in December, are so popular that they\u2019ve been near-impossible to get. Customers like KKR\u2019s billionaire chair Henry Kravis and comedian Steve Martin have forked over $6,800 for the devices, currently available only at Fortell\u2019s Manhattan audiology clinic or by appointment in Greenwich, Connecticut, and Palm Beach, Florida.<\/p>\n<p>The company (one of 20 companies on <a href=\"https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/next-billion-dollar-startups-2026\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/next-billion-dollar-startups-2026\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/next-billion-dollar-startups-2026\/\" aria-label=\"this year\u2019s Forbes Next Billion-Dollar Startups list)\" rel=\"nofollow noopener\">this year\u2019s Forbes Next Billion-Dollar Startups list)<\/a> has now raised $163 million from investors that include Founders Fund, Thrive Capital and Valor Equity Partners at a valuation of $740 million. And it\u2019s got more locations planned, in Boston, San Francisco and Palo Alto, California. The biggest limit on expansion, says de Jonge, is its ability to hire audiologists to staff new clinics. \u201cThis should not be a status symbol,\u201d de Jonge says. \u201cWe want this to be available to as many people as possible.\u201d<\/p>\n<p>For a longer conversation with de Jonge, see our <a href=\"https:\/\/www.youtube.com\/watch?v=yImKa9OGoqE\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.youtube.com\/watch?v=yImKa9OGoqE\" data-ga-track=\"ExternalLink:https:\/\/www.youtube.com\/watch?v=yImKa9OGoqE\" aria-label=\"video interview here.\">video interview here.<\/a><\/p>\n<p><strong>This Startup Helps Family Caregivers Get Paid<\/strong><\/p>\n<p>Havi Nguyen<\/p>\n<p>Cody Pickens for Forbes<\/p>\n<p><strong>Five years ago, Havi Nguyen, 26,<\/strong> launched Abby Care with the idea of helping family caregivers get paid for the aid they\u2019re already providing.<\/p>\n<p>The San Francisco-based startup does that by essentially acting as a Medicaid provider that takes advantage of rules that allow family members to become paid caregivers for qualified patients who need long-term care, like people with autism or cerebral palsy, or the elderly. The caretakers become employees of Abby Care, which receives Medicaid funds that it passes on as wages to caregivers. Abby Care provides online lessons that help family caregivers get state certifications and two days of in-person training where they learn techniques such as CPR and the Heimlich maneuver. It operates in eight states, including Colorado, Pennsylvania, New Jersey and Florida. In Colorado, caregivers get paid at least $20 an hour.<\/p>\n<p>For Nguyen, the idea for the company came from personal experience. She grew up in suburban Houston, where her parents, both immigrants from Vietnam, ran a nail salon. Her family\u2019s income was low enough to qualify them for Medicaid\u2013and she learned to navigate the health insurance program\u2019s complexity. \u201cFrom an early age, I was in charge of applying to Medicaid, renewing benefits, helping my sisters make sure they could go to the right appointments,\u201d she says.<\/p>\n<p>Abby Care (which made the cut for <a href=\"https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/next-billion-dollar-startups-2026\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/next-billion-dollar-startups-2026\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/next-billion-dollar-startups-2026\/\" aria-label=\"this year\u2019s Forbes Next Billion-Dollar Startups list)\" rel=\"nofollow noopener\">this year\u2019s Forbes Next Billion-Dollar Startups list)<\/a> booked $15 million in revenue last year. Blue-chip backers include Sequoia Capital, Thrive Capital and Khosla Ventures, who have invested a total of $45 million at a valuation of $225 million. <\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/this-entrepreneur-will-pay-you-to-provide-home-care-for-your-loved-ones\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/this-entrepreneur-will-pay-you-to-provide-home-care-for-your-loved-ones\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/this-entrepreneur-will-pay-you-to-provide-home-care-for-your-loved-ones\/\" aria-label=\"Read more here.\" rel=\"nofollow noopener\">Read more here.<\/a><\/p>\n<p><strong>J&amp;J\u2019s $5.5 Billion Talc Settlement <\/strong><\/p>\n<p>Johnson &amp; Johnson agreed to pay <a href=\"https:\/\/www.wsj.com\/business\/johnson-johnson-agrees-to-pay-up-to-5-5-billion-to-settle-talc-lawsuits-53d6db7f\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.wsj.com\/business\/johnson-johnson-agrees-to-pay-up-to-5-5-billion-to-settle-talc-lawsuits-53d6db7f\" data-ga-track=\"ExternalLink:https:\/\/www.wsj.com\/business\/johnson-johnson-agrees-to-pay-up-to-5-5-billion-to-settle-talc-lawsuits-53d6db7f\" aria-label=\"$5.5 billion to resolve tens of thousands of lawsuits\">$5.5 billion to resolve tens of thousands of lawsuits<\/a> that its talc products\u2013including its popular baby powder\u2013caused ovarian cancer. The settlement would end contentious litigation that has been going on for more than a decade. The settlement, which is conditioned on 95% of remaining claimants participating, covers some 69,000 cases consolidated in federal court in New Jersey and related cases in state court. J&amp;J has long denied that its talc products caused cancer. It replaced its talc-based baby powder in the U.S. with a cornstarch-based one in 2020.<\/p>\n<p><strong>Deal of the Week<\/strong><\/p>\n<p>Gene editing holds huge promise to cure disease, but it\u2019s been a tough business. That\u2019s why it\u2019s notable that after a two-and-a-half year drought for gene-editing IPOs, Scribe Therapeutics went public last Friday, raising $155 million. The small-cap gene editing company\u2019s shares soared 67% to $25, before falling back to $18 at Tuesday\u2019s close. \u201cOur story is resonating,\u201d says <a href=\"https:\/\/www.forbes.com\/sites\/alexknapp\/2023\/07\/25\/this-scientist-is-building-custom-gene-editing-tools-and-stands-to-make-billions\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/alexknapp\/2023\/07\/25\/this-scientist-is-building-custom-gene-editing-tools-and-stands-to-make-billions\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/alexknapp\/2023\/07\/25\/this-scientist-is-building-custom-gene-editing-tools-and-stands-to-make-billions\/\" aria-label=\"Scribe cofounder and CEO Ben Oakes\" rel=\"nofollow noopener\">Scribe cofounder and CEO Ben Oakes<\/a>, noting that its therapies all target cardiovascular disease, which is the leading cause of death globally. <\/p>\n<p>The company (which spun out of University of California Berkeley, where Oakes had been a student in the labs of both <a href=\"https:\/\/www.forbes.com\/sites\/amyfeldman\/2026\/02\/17\/gene-editing-has-struggled-to-go-commercial-this-nobel-laureate-has-a-1-billion-plan-to-fix-that\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/amyfeldman\/2026\/02\/17\/gene-editing-has-struggled-to-go-commercial-this-nobel-laureate-has-a-1-billion-plan-to-fix-that\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/amyfeldman\/2026\/02\/17\/gene-editing-has-struggled-to-go-commercial-this-nobel-laureate-has-a-1-billion-plan-to-fix-that\/\" aria-label=\"Nobel laureate Jennifer Doudna\" rel=\"nofollow noopener\">Nobel laureate Jennifer Doudna<\/a> and David Savage) plans to use the IPO proceeds to move its first three potential therapies into clinical trials. <\/p>\n<p>The first one \u201cturns off\u201d the gene PCSK9 (which regulates blood cholesterol) without changing DNA, with a goal of lowering a patient\u2019s LDL \u201cbad cholesterol\u201d to reduce their risk of heart disease. Its next two medicines use Crispr tools to edit genes related to high levels of cholesterol.<\/p>\n<p>These drugs, Oakes says, target \u201cthe leading lipid risk for cardiovascular disease, the second leading lipid risk and the third leading lipid risk.\u201d <\/p>\n<p><strong>What We\u2019re Reading<\/strong><\/p>\n<p>The FDA advisory panel <a href=\"https:\/\/www.statnews.com\/2026\/07\/24\/fda-peptide-compounding-panel-backs-epitalon-rejects-emideltide\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.statnews.com\/2026\/07\/24\/fda-peptide-compounding-panel-backs-epitalon-rejects-emideltide\/\" data-ga-track=\"ExternalLink:https:\/\/www.statnews.com\/2026\/07\/24\/fda-peptide-compounding-panel-backs-epitalon-rejects-emideltide\/\" aria-label=\"backed six of seven peptides under review\">backed six of seven peptides under review<\/a> for compounding, potentially opening the floodgates for these controversial compounds. (Last week, we looked at the <a href=\"https:\/\/www.forbes.com\/sites\/amyfeldman\/2026\/07\/22\/peptides-may-soon-be-legal-these-companies-are-ready-to-cash-in\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/amyfeldman\/2026\/07\/22\/peptides-may-soon-be-legal-these-companies-are-ready-to-cash-in\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/amyfeldman\/2026\/07\/22\/peptides-may-soon-be-legal-these-companies-are-ready-to-cash-in\/\" aria-label=\"companies preparing to cash in.)\" rel=\"nofollow noopener\">companies preparing to cash in.)<\/a> <\/p>\n<p>The <a href=\"https:\/\/www.forbes.com\/sites\/chloesorvino\/2026\/07\/24\/taylor-farms-founder-speaks-out-for-first-time-amid-the-fdas-investigation-into-that-explosive-diarrhea-parasite-outbreak\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/chloesorvino\/2026\/07\/24\/taylor-farms-founder-speaks-out-for-first-time-amid-the-fdas-investigation-into-that-explosive-diarrhea-parasite-outbreak\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/chloesorvino\/2026\/07\/24\/taylor-farms-founder-speaks-out-for-first-time-amid-the-fdas-investigation-into-that-explosive-diarrhea-parasite-outbreak\/\" aria-label=\"founder of $7 billion Taylor Farms,\" rel=\"nofollow noopener\">founder of $7 billion Taylor Farms,<\/a> whose lettuce was linked to the cyclosporiasis outbreak, speaks out for the first time. On Monday, a top Democratic lawmaker called on the company to <a href=\"https:\/\/thehill.com\/homenews\/house\/5992816-lettuce-outbreak-white-house-influence\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/thehill.com\/homenews\/house\/5992816-lettuce-outbreak-white-house-influence\/\" data-ga-track=\"ExternalLink:https:\/\/thehill.com\/homenews\/house\/5992816-lettuce-outbreak-white-house-influence\/\" aria-label=\"release information about its communications\">release information about its communications <\/a>with the White House and federal agencies.<\/p>\n<p>Sarepta Therapeutics, which has faced scrutiny over its treatments for Duchenne muscular dystrophy, named Tessera Therapeutics\u2019 <a href=\"https:\/\/www.statnews.com\/2026\/07\/27\/sarepta-therapeutics-michael-severino-doug-ingram-duchenne-muscular-dystrophy\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.statnews.com\/2026\/07\/27\/sarepta-therapeutics-michael-severino-doug-ingram-duchenne-muscular-dystrophy\/\" data-ga-track=\"ExternalLink:https:\/\/www.statnews.com\/2026\/07\/27\/sarepta-therapeutics-michael-severino-doug-ingram-duchenne-muscular-dystrophy\/\" aria-label=\"Michael Severino as its new CEO.\">Michael Severino as its new CEO.<\/a><\/p>\n<p>OpenAI picked Israel\u2019s Sheba Medical Center as its first hospital outside the U.S. where it will <a href=\"https:\/\/www.calcalistech.com\/ctechnews\/article\/rykzijsszx\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.calcalistech.com\/ctechnews\/article\/rykzijsszx\" data-ga-track=\"ExternalLink:https:\/\/www.calcalistech.com\/ctechnews\/article\/rykzijsszx\" aria-label=\"deploy its healthcare AI tools.\">deploy its healthcare AI tools.<\/a> (We previously wrote about <a href=\"https:\/\/www.forbes.com\/sites\/amyfeldman\/2026\/07\/07\/how-openai-plans-to-win-over-doctors-patients-and-hospitals\/\" target=\"_self\" class=\"color-link\" title=\"https:\/\/www.forbes.com\/sites\/amyfeldman\/2026\/07\/07\/how-openai-plans-to-win-over-doctors-patients-and-hospitals\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/amyfeldman\/2026\/07\/07\/how-openai-plans-to-win-over-doctors-patients-and-hospitals\/\" aria-label=\"OpenAI\u2019s push into healthcare and partnerships with hospitals.)\" rel=\"nofollow noopener\">OpenAI\u2019s push into healthcare and partnerships with hospitals.) <\/a><\/p>\n<p>The FDA <a href=\"https:\/\/www.fiercepharma.com\/pharma\/fda-approves-otsuka-adhd-drug-simtriyo-teeing-its-next-major-cns-launch\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.fiercepharma.com\/pharma\/fda-approves-otsuka-adhd-drug-simtriyo-teeing-its-next-major-cns-launch\" data-ga-track=\"ExternalLink:https:\/\/www.fiercepharma.com\/pharma\/fda-approves-otsuka-adhd-drug-simtriyo-teeing-its-next-major-cns-launch\" aria-label=\"approved\">approved<\/a> Otsuka\u2019s ADHD medication Simtriyo, which regulates serotonin as well as the dopamine and norepinephrine controlled by other ADHD drugs. <\/p>\n<p>The American Red Cross <a href=\"https:\/\/www.redcross.org\/about-us\/news-and-events\/press-release\/2026\/red-cross-declares-national-blood-supply-crisis-urges-immediate-.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"color-link\" title=\"https:\/\/www.redcross.org\/about-us\/news-and-events\/press-release\/2026\/red-cross-declares-national-blood-supply-crisis-urges-immediate-.html\" data-ga-track=\"ExternalLink:https:\/\/www.redcross.org\/about-us\/news-and-events\/press-release\/2026\/red-cross-declares-national-blood-supply-crisis-urges-immediate-.html\" aria-label=\"says\">says<\/a> that blood donations have fallen to a four-year low, deepening a shortage that has caused it to limit distributions of Type O blood to hospitals. <\/p>\n<p><strong>MORE FROM FORBES <\/strong><a class=\"embed-base color-body color-body-border link-embed embed-264 link-embed--long-title\" href=\"https:\/\/www.forbes.com\/sites\/ninabambysheva\/2026\/07\/28\/a-500-million-defi-stablecoin-operation-built-on-saylors-preferred-stock-is-now-on-shaky-ground\/\" target=\"_blank\" aria-label=\"DeFi \u201cStablecoin\u201d Operations Built On Saylor\u2019s Preferred Stock Are Now On Shaky Ground\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/ninabambysheva\/2026\/07\/28\/a-500-million-defi-stablecoin-operation-built-on-saylors-preferred-stock-is-now-on-shaky-ground\/\" rel=\"nofollow noopener\">ForbesDeFi \u201cStablecoin\u201d Operations Built On Saylor\u2019s Preferred Stock Are Now On Shaky GroundBy Nina Bambysheva<\/a><a class=\"embed-base color-body color-body-border link-embed embed-267\" href=\"https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/next-billion-dollar-startups-2026\/\" target=\"_blank\" aria-label=\"Next Billion-Dollar Startups 2026\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/richardnieva\/2026\/07\/28\/next-billion-dollar-startups-2026\/\" rel=\"nofollow noopener\">ForbesNext Billion-Dollar Startups 2026By Richard Nieva<\/a><a class=\"embed-base color-body color-body-border link-embed embed-270\" href=\"https:\/\/www.forbes.com\/sites\/johnhyatt\/2026\/07\/27\/how-private-credits-master-of-disaster-made-an-800-million-fortune\/\" target=\"_blank\" aria-label=\"How Private Credit\u2019s Master Of Disaster Made An $800 Million Fortune\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/johnhyatt\/2026\/07\/27\/how-private-credits-master-of-disaster-made-an-800-million-fortune\/\" rel=\"nofollow noopener\">ForbesHow Private Credit\u2019s Master Of Disaster Made An $800 Million FortuneBy John Hyatt<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In this week\u2019s edition of InnovationRx, we look at Fortell\u2019s efforts to make a better hearing aid, Abby&hellip;\n","protected":false},"author":2,"featured_media":611755,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[275],"tags":[257034,258190,18,258188,258186,240,135,475,474,19,17,258187,21723,24718,258189,40473],"class_list":["post-611754","post","type-post","status-publish","format-standard","has-post-thumbnail","category-healthcare","tag-abby-care","tag-biotech-ipos","tag-eire","tag-forbes-next-billion-dollar-startups","tag-fortell-research","tag-gene-therapy","tag-health","tag-health-care","tag-healthcare","tag-ie","tag-ireland","tag-matt-de-jonge","tag-medical-devices","tag-peptides","tag-scribe-therapeutics","tag-thrive-capital"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117009309126118017","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/611754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=611754"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/611754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/611755"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=611754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=611754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=611754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}