{"id":613651,"date":"2026-07-31T15:38:12","date_gmt":"2026-07-31T15:38:12","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/613651\/"},"modified":"2026-07-31T15:38:12","modified_gmt":"2026-07-31T15:38:12","slug":"reddit-is-testing-a-new-way-to-watch-and-listen-to-its-viral-posts","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/613651\/","title":{"rendered":"Reddit is testing a new way to watch \u2014 and listen to \u2014 its viral posts"},"content":{"rendered":"

Reddit is taking a cue from TikTok to bring viral stories to life through video. On Thursday\u2019s second-quarter earnings call<\/a>, the company said it\u2019s been working on a new \u201cvideo Reddit\u201d experience that would not only allow users to watch videos from the platform, but also listen to posts in the background.<\/p>\n

CEO Steve Huffman told investors that the company already sees people consuming this type of content on other platforms.<\/p>\n

He\u2019s right \u2014 on TikTok, for instance, there are 19.6 million posts labeled with the hashtag #reddit and another 9.9 million labeled #redditstories. Many of these feature a text-to-speech narration of a viral story published on Reddit paired with an unrelated video, like gameplay footage or cooking content.<\/p>\n

\u201cThere is an emerging content type elsewhere on the internet of, basically, podcasts where people read Reddit content,\u201d Huffman explained on the call. \u201cI think this version of, like, listened-to or spoken Reddit can be really engaging, as well,\u201d he said. \u201cSo that would be almost a different format entirely.\u201d<\/p>\n

It\u2019s not clear how these types of Reddit videos will be incorporated into Reddit\u2019s main app, but Huffman teased that the company will have something available for testing \u201clater this year.\u201d<\/p>\n

The news comes as mainstream social and entertainment apps experiment with adding TikTok-like video feeds to their products.<\/p>\n

Last week, Facebook announced<\/a> plans to begin testing later this year a reimagined experience that will put a subset of users into a full-screen video as soon as they open the app. Streaming apps like Netflix<\/a>, Disney+<\/a>, Peacock<\/a>, and HBO Max<\/a> have also added TikTok-like short video feeds in recent months. Amazon<\/a> offers a short video feed for shopping inspiration. There\u2019s even a short video feed on LinkedIn<\/a>, of all places.<\/p>\n

It\u2019s the TikTok-ification of the web at scale.<\/p>\n

In addition, the company touted the early success of video in comments, which launched<\/a> in June. Reddit said the new feature already accounts for more than 10% of its video posts.<\/p>\n

When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/p>\n","protected":false},"excerpt":{"rendered":"Reddit is taking a cue from TikTok to bring viral stories to life through video. On Thursday\u2019s second-quarter…\n","protected":false},"author":2,"featured_media":613652,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[74],"tags":[18,19,17,3408,82,836],"class_list":["post-613651","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-eire","tag-ie","tag-ireland","tag-reddit","tag-technology","tag-video"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117015341015645442","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/613651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=613651"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/613651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/613652"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=613651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=613651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=613651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}