{"id":615185,"date":"2026-08-01T13:24:31","date_gmt":"2026-08-01T13:24:31","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/615185\/"},"modified":"2026-08-01T13:24:31","modified_gmt":"2026-08-01T13:24:31","slug":"martha-stewart-hosts-a-lunch-to-celebrate-her-new-app","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/615185\/","title":{"rendered":"Martha Stewart Hosts a Lunch to Celebrate Her New App"},"content":{"rendered":"

\"Estimated3 min read<\/p>\n

Adding to her long list of entrepreneurial pursuits, Martha Stewart has now become something of a tech bro. Which isn\u2019t really that surprising. After all, this is a woman who had the keen foresight to start a catering business in her kitchen<\/a> 50 years ago\u2014and grow it into a multi-conglomerate empire worth hundreds of millions. In that time she has published more than 100 books, launched a magazine, and lent her name to everything from spirits (she has a line of gin with her bestie Snoop Dogg and Dr. Dre), to CBD gummies, to beauty (she launched Elm Biosciences<\/a> last year).<\/p>\n

Now she is the co-founder of an AI-powered home management app called Hint<\/a>. And while it is technically a new venture, let\u2019s be clear: Stewart had the idea for it decades ago. \u201cI pitched it when I first started thinking about the home, where I called it the Home Organizer,\u201d she says. \u201cI took it to Kleiner Perkins and John Doerr, who was my mentor there, said, \u2018Oh, it\u2019s a little advanced for the technology.\u2019 And he was kind of right, but I never stopped thinking about it.\u201d<\/p>\n

\"LushLeena Kim\"TwoLeena Kim<\/p>\n

To tease Hint\u2019s launch, Stewart opened the gates to her Bedford estate. Her famous peafowl were there to greet us. As were her majestic Friesians. A delightful lunch\u2014tomato tarts, a fennel salad with olives and provolone, arugula and radicchio sprinkled with pine nuts, chilled poached salmon in a yogurty dill and cucumber sauce, a heavenly vanilla bean panna cotta with grapefruit granita and a drizzle of Sicilian pistachios and olive oil\u2014was served in the pool pavilion. Everyone went home with a money plant. But not before taking in the immaculate grandeur of her kingdom, where not a single blade of grass is out of place.<\/p>\n

\u201cIn this whole place,\u201d Stewart says of her 153-acre sprawl, \u201cevery single tree, or bush, or shrub, or flower that you see, except for the very tallest trees, I planted and nurtured. And most of them were grown from rooted cuttings. So I\u2019m very proud of the fact that this is a real, basic garden built on an idea.\u201d<\/p>\n

\"TwoKathryn Cooper<\/p>\n

Stewart and Brian Kelly, aka the Points Guy, who is an investor in Hint.<\/p>\n

If you don\u2019t know what rooted cuttings are, this is partially where Hint might come in. The app is meant to be like a supercharged AI home assistant that can do everything from pulling all the property data available on the internet about your address, to keeping tabs on your appliances and digitizing the stacks of user manuals you stuffed in a drawer eons ago, to finding the best contractors, electricians, landscapers, and roofers in your area to ensure you\u2019re not being taken advantage of, to reminding you when it\u2019s time to renew your insurance policy, to telling you about the health of your soil and what to plant in it, to clueing you into the energy rebates you could get if you replaced your windows. \u201cThis really is an operating system for your home,\u201d says Hint co-founder and CTO Kyle Rush (Yih-Han Ma is the third co-founder of this endeavor, and the company\u2019s CEO).<\/p>\n

\"MobileMartha Stewart<\/p>\n

Hint scores you based on how well you\u2019re maintaining your home. Martha\u2019s is 100, obviously.<\/p>\n

Stewart, for her part, supplied all of her books to create Hint\u2019s knowledge base, wrote guides for the app, and even had a hand in its signature color scheme (they are inspired by the eggs from her farm). Plus, there is the sheer volume of her five decades of institutional knowledge, which she has imparted into the less tangible elements, like the way the AI communicates and the practical tone it should use when giving guidance.<\/p>\n

And it turns out introducing Hint from the bucolic splendor of her estate was a genius move. A subtle way to hint (get it?) that maybe, just maybe, if you can have a better handle on your housework and landscaping and energy bills, and if you can master your soil\u2019s pH and plant the things that will thrive in your zip code, you can be more like Martha Stewart. And one day, your home will be as perfect as hers.<\/p>\n

\"Headshot<\/p>\n

Leena Kim is Town & Country\u2019s Senior Editor, covering the travel, jewelry, style, arts and culture, education, and weddings beats. She has no priors\u2014she has been at the magazine since 2013, having started her career at T&C as the assistant to the editor in chief.<\/p>\n","protected":false},"excerpt":{"rendered":"3 min read Adding to her long list of entrepreneurial pursuits, Martha Stewart has now become something of…\n","protected":false},"author":2,"featured_media":615186,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[257],"tags":[14604,259536,343,18,19,17,201411,590,279,160169,259535,240005,259537,82],"class_list":["post-615185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-content-type-round-up-general","tag-contentid-65e5ab6f-fc10-4e7a-9e4c-8f7bef6edb06","tag-displaytype-standard-article","tag-eire","tag-ie","tag-ireland","tag-issyndicated-false","tag-locale-us","tag-mobile","tag-read_time-4","tag-shorttitle-fancy-a-lunch-at-marthas","tag-sponsored-false","tag-subsection-home","tag-technology"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117020476759334602","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/615185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=615185"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/615185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/615186"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=615185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=615185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=615185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}