{"id":622398,"date":"2026-08-05T20:17:24","date_gmt":"2026-08-05T20:17:24","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/622398\/"},"modified":"2026-08-05T20:17:24","modified_gmt":"2026-08-05T20:17:24","slug":"inflated-orange-volumes-adorn-smash-burger-restaurants-interior-by-da-bureau","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/622398\/","title":{"rendered":"inflated orange volumes adorn smash burger restaurant\u2019s interior by da bureau"},"content":{"rendered":"<p>DA BUREAU designs new IYKYK Smash Burger restaurant<\/p>\n<p>\u00a0<\/p>\n<p>Designed by DA BUREAU, IYKYK is the first smash burger <strong><a href=\"https:\/\/www.designboom.com\/tag\/restaurant-interiors\/\" rel=\"nofollow noopener\" target=\"_blank\">restaurant<\/a><\/strong> in Yerevan, Armenia. Conceived as more than a single interior, the 100-sqm project establishes a scalable architectural and visual identity intended to guide future locations. The design combines <strong><a href=\"https:\/\/www.designboom.com\/interiors\/\" rel=\"nofollow noopener\" target=\"_blank\">interior<\/a><\/strong> architecture, brand identity, and custom-built elements into a unified system that can be replicated while maintaining a consistent spatial language across the growing restaurant chain.<\/p>\n<p>\u00a0<\/p>\n<p>The project\u2019s design code draws on references to American street culture of the 1980s, incorporating <strong><a href=\"https:\/\/www.designboom.com\/tag\/modular-design\/\" rel=\"nofollow noopener\" target=\"_blank\">modular<\/a><\/strong> forms, retro fast-food imagery, and the brand\u2019s signature orange color. References to classic burger restaurants and food trucks inform both the architectural language and the custom furnishings, creating a visual framework shared by the interior and exterior.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"iykyk a new smash burger concept in yerevan by da bureau 10\" width=\"818\" height=\"1091\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/iykyk-a-new-smash-burger-concept-in-yerevan-by-da-bureau-10-6a721b5825705.jpg\" loading=\"lazy\"\/><br \/>all images by Sona Manukyan<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Modular forms shape the restaurant\u2019s visual identity<\/p>\n<p>\u00a0<\/p>\n<p>At the center of the interior is a modular service counter composed of inflated, rounded volumes that reinterpret the form of metallic food trucks associated with Los Angeles street culture. DA BUREAU <strong><a href=\"https:\/\/da-bureau.com\/\" target=\"_blank\" rel=\"noopener nofollow\">studio<\/a><\/strong> extends the same volumetric language to the main facade, where the orange sculptural elements establish a visual connection between the exterior and the interior while defining the restaurant\u2019s street presence.<\/p>\n<p>\u00a0<\/p>\n<p>Additional branded elements reinforce the spatial identity throughout the project, including an LED menu display above the ordering area, a merchandise cabinet, an illuminated terrace sign, and a restroom designed as a recognizable destination within the interior. Rather than functioning as decorative additions, these elements form part of the project\u2019s repeatable design system for future locations.<\/p>\n<p>\u00a0<\/p>\n<p>Details throughout the restaurant reference the visual culture of American fast-food environments from the 1980s. The menu is presented on an LED display recalling traditional burger restaurant signage, while a rotary telephone installed in the restroom references roadside gas stations and roadside diners. The outdoor terrace is organized with inward-facing seating, encouraging interaction within the compact dining space.<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"inflated orange volumes adorn smash burger restaurant\u2019s interior by da bureau in armenia - 1\" width=\"818\" height=\"1091\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/iykyk-a-new-smash-burger-concept-in-yerevan-by-da-bureau-1-6a721b58254ac.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>IYKYK is the first smash burger restaurant in Yerevan, Armenia<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Custom materials and construction define the interior<\/p>\n<p>\u00a0<\/p>\n<p>The project incorporates several bespoke construction systems developed specifically for the restaurant. The modular counter is assembled around a structural frame with a high-density expanded polystyrene core, reinforced with a fiberglass shell and finished in orange paint to create its continuous rounded geometry.<\/p>\n<p>\u00a0<\/p>\n<p>Above, exposed mechanical services are integrated with a suspended transparent Perspex ceiling structure in the brand color. Custom arched supports and a cable-mounted LED tube lighting system provide even illumination while allowing the atmosphere to shift between daytime dining and evening service.<\/p>\n<p>\u00a0<\/p>\n<p>Completed in 2024, IYKYK establishes a modular architectural language that combines branding, furniture, lighting, and interior elements into a repeatable framework. The project proposes a consistent spatial identity that can be adapted across future restaurant locations while maintaining the same material palette, construction principles, and visual character.<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"inflated orange volumes adorn smash burger restaurant\u2019s interior by da bureau in armenia - 2\" width=\"818\" height=\"412\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/iykyk-a-new-smash-burger-concept-in-yerevan-by-da-bureau-6-6a721b582562c.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>DA BUREAU develops a scalable architectural identity for the restaurant brand<\/p>\n","protected":false},"excerpt":{"rendered":"DA BUREAU designs new IYKYK Smash Burger restaurant \u00a0 Designed by DA BUREAU, IYKYK is the first smash&hellip;\n","protected":false},"author":2,"featured_media":622399,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[267],"tags":[365,362,363,364,366,18,117,19,8081,17,30118,1633],"class_list":["post-622398","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-eire","tag-entertainment","tag-ie","tag-interiors","tag-ireland","tag-modular-design","tag-restaurant-and-cafe-design"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117044750586669304","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/622398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=622398"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/622398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/622399"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=622398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=622398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=622398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}