{"id":630200,"date":"2026-08-10T13:31:15","date_gmt":"2026-08-10T13:31:15","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/630200\/"},"modified":"2026-08-10T13:31:15","modified_gmt":"2026-08-10T13:31:15","slug":"btss-v-on-his-new-champion-campaign-my-style-is-pretty-instinctive","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/630200\/","title":{"rendered":"BTS\u2019s V on His New Champion Campaign: \u2018My Style Is Pretty Instinctive\u2019"},"content":{"rendered":"<p>It\u2019s been a good year to be BTS.<\/p>\n<p>After starting off 2026 with handwritten letters to some of their most devoted fans, confirming their imminent comeback, <a href=\"https:\/\/www.gq.com\/story\/bts-begins-again-gq-cover-story-march-2026-interview\" class=\"text link\" rel=\"nofollow noopener\" target=\"_blank\">the biggest band in the world<\/a> dropped Arirang, their feverishly anticipated fifth studio album, in March, entering the Billboard charts at No. 1 and handily setting a record for the highest sales week for a group in over a decade.<\/p>\n<p>Soon after, the band members embarked on their blockbuster Arirang world tour, playing to sold-out stadiums all over the world. And just two weeks ago, they once again dominated headlines, announcing that they won\u2019t submit music to next year\u2019s Grammys, following the Recording Academy\u2019s controversial announcement that it would include an Asian pop music performance category. But despite a busy year for OT7, the members\u2014<a href=\"https:\/\/www.gq.com\/story\/bts-rm-world-cup-sneakers-07-30-2026\" class=\"text link\" rel=\"nofollow noopener\" target=\"_blank\">RM<\/a>, <a href=\"https:\/\/www.gq.com\/story\/jin-bts-10-essentials\" class=\"text link\" rel=\"nofollow noopener\" target=\"_blank\">Jin<\/a>, Suga, J-Hope, <a href=\"https:\/\/www.gq.com\/story\/jimin-dior-paris-fashion-week-soft-punk-hairstyle\" class=\"text link\" rel=\"nofollow noopener\" target=\"_blank\">Jimin<\/a>, V, and <a href=\"https:\/\/www.gq.com\/story\/jung-kook-calvin-klein-collaboration-interview\" class=\"text link\" rel=\"nofollow noopener\" target=\"_blank\">Jung Kook<\/a>\u2014have also managed to pursue their own projects, flaunting the distinctiveness that has always endeared fans to the group.<\/p>\n<p><img decoding=\"async\" alt=\"Image may contain Jungkook Couch Furniture Person Sitting Clothing Pants Teen Home Decor Face and Head\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\"   src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/CHMP_FW26_China_04_V.jpg\"\/><\/p>\n<p>Courtesy of Champion<\/p>\n<p>Today, V announces his global partnership with the iconic American sportswear brand Champion, in a campaign called \u201cTrue Champion\u201d that the company says highlights personalities shaping contemporary culture through their \u201coriginality, perspective and enduring impact.\u201d<\/p>\n<p>The singer calls the brand \u201ca natural fit,\u201d with the values of the campaign personally resonating with him. \u201cTo me, being a \u2018True Champion\u2019 isn\u2019t about trying to become someone special,\u201d he says. \u201cJust don\u2019t try too hard to be someone else. I think the more you stay true to yourself, the more confident you\u2019ll become.\u201d<\/p>\n<p>V\u2014who has been immersed in the fashion world through his presence at industry events and work with luxury brands\u2014says partnering with Champion is perfectly in line with his life off duty.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s been a good year to be BTS. After starting off 2026 with handwritten letters to some of&hellip;\n","protected":false},"author":2,"featured_media":630201,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[268],"tags":[13221,434,61763,18,117,19,17,337,804,2614,8077,806],"class_list":["post-630200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-affiliate-disabled","tag-celebrities","tag-champion","tag-eire","tag-entertainment","tag-ie","tag-ireland","tag-music","tag-onecolumn","tag-style","tag-textbelowcentergridwidth","tag-web"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/630200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=630200"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/630200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/630201"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=630200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=630200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=630200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}