![\"Jinro](\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/Jinro-K-pop-Star-Toad-Green-Grape.jpg\")
Jinro K-pop Star Toad Green Grape will be available worldwide<\/p>\nSoju brand Jinro has created a K-pop-inspired global limited edition of its most popular international liqueur, Green Grape.<\/p>\n
Jinro K-pop Star Toad Green Grape will be available worldwide<\/p>\n
The limited edition release aims to expand the universe of Jinro\u2019s mascot, the Toad, in line with K-pop\u2019s growing global popularity.<\/p>\n
Under the banner K-pop Star Toad Green Grape, the release was designed to enhance the brand\u2019s mass appeal and modern image amid increasing international interest in South Korean culture.<\/p>\n
Sporting K-pop-inspired attire, the Toad comes in green and pink variants.<\/p>\n
Jung-ho Hwang, head of overseas business at Hite-Jinro, said: \u201cThe \u2018K-pop Star Toad\u2019 limited edition was developed to tap into the globally beloved K-pop phenomenon, aligning with our commitment to expanding the Jinro brand in the global mainstream.<\/p>\n
\u201cThrough the synergy of K-culture and our signature Toad mascot, we aim to enhance Jinro\u2019s brand competitiveness and elevate its presence worldwide.<\/p>\n
\u201cMoving forward, we will continue to introduce diverse initiatives that build on our heritage and make Jinro a familiar favourite for consumers around the world.\u201d<\/p>\n
The launch comes just over a month after Jinro appointed BTS star V<\/a> as its global ambassador. The K-pop icon starred in the brand\u2019s global campaign, \u2018My Favorite Jinro\u2019<\/a>, in July.<\/p>\n Jinro Green Grape is the brand\u2019s most popular flavoured soju, bottled at 13% ABV.<\/p>\n To celebrate the launch, the soju brand is launching an interactive campaign that invites consumer participation across global markets.<\/p>\n The company will hold a \u2018Message Challenge\u2019 promotion featuring alphabet letters from A to Z printed on the underside of the bottle caps. Consumers can collect and arrange the caps to create personalised messages, which they can then share on social media.<\/p>\n Additionally, to mark the limited edition launch, Jinro will introduce exclusive promotional merchandise. Two collectable items will be released: a \u2018K-pop Star Toad\u2019 figurine and a limited edition microphone shaped like a bottle.<\/p>\n Jinro is the world\u2019s best-selling spirits brand<\/a>, according to The Brand Champions 2026\u00a0report<\/a>.<\/p>\n Related news<\/strong><\/p>\n \n \n
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