{"id":631773,"date":"2026-08-11T14:28:15","date_gmt":"2026-08-11T14:28:15","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/631773\/"},"modified":"2026-08-11T14:28:15","modified_gmt":"2026-08-11T14:28:15","slug":"samsung-confirms-new-hdr10-advanced-format-will-go-live-on-prime-video-this-month","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/631773\/","title":{"rendered":"Samsung Confirms New HDR10+ Advanced Format Will Go Live On Prime Video This Month"},"content":{"rendered":"

\"SamsungS95HUSModel\"<\/p>\n

Samsung 2026 TVs like this S95H (S99H in Europe) are equipped for the second generation of HDR10+, called HDR10+ Advanced.<\/p>\n

Photo: Samsung<\/p>\n

Samsung has revealed that the first content to use the latest generation of the HDR10+ high dynamic range TV and projector picture format, HDR10+ Advanced, is set to roll out to consumers by the end of this month (August 2026). Samsung\u2019s 2026 TV range already has the hardware side of the HDR10+ Advanced equation covered, but Samsung\u2019s new announcement confirms that TV shows and movies created in HDR10+ Advanced are going to be available by the end of August from no less a content provider than Amazon Prime Video.<\/p>\n

The original 2017-launched HDR10+ system, if you\u2019re not familiar with it, includes extra scene by scene metadata in the video stream that compatible TVs and projectors can use to produce more accurate and dynamic HDR images. The new HDR10+ Advanced take on the system, though, adds no less than six new elements, some of which promise to make really quite a substantial difference to HDR picture quality. <\/p>\n

I\u2019ve covered HDR10+ Advanced\u2019s enhancements in detail in this previous article, but briefly they are as follows:<\/p>\n

    \n
  1. HDR10+ Bright \u2013 extra metadata added at source helps compatible displays better render the image\u2019s tonalities, resulting in consistently more brightness. <\/li>\n
  2. Genre-based Optimization (HDR10+ Genre) \u2013 Lets content creators specify a particular genre for their content, so that detailed classifications can be added to the video feed.<\/li>\n
  3. Intelligent Motion Smoothing \u2013 Lets content creators set the frame rate effect of each scene.<\/li>\n
  4. Adaptive Cloud Gaming Mode (HDR10+ intelligent Gaming) \u2013 Requires that the tone mapping of cloud-based games adapts in real time to changes in ambient light conditions.<\/li>\n
  5. Detailed local tone mapping (HDR10+ Local Tone-Mapping) \u2013 Breaks images down into a much higher number of separate analysis zones, enabling more precise control over the image\u2019s brightness on compatible displays.<\/li>\n
  6. Advanced Color Control \u2013 Allows content creators to deliver more precise color data to compatible TVs.<\/li>\n<\/ol>\n

    There aren\u2019t any details in Samsung\u2019s update on HDR10+ Advanced coming to Prime Video about which titles might be the first to get the HDR10+ Advanced upgrade \u2013 or whether the upgrade will be applied in some sort of automated fashion to many of Prime Video\u2019s existing HDR10+ streaming titles from day one. <\/p>\n

    Every new format needs a nice new logo…<\/p>\n

    Photo: Samsung<\/p>\n

    Vice President of Technology at Prime Video, BA Winston, though, has commented on the launch of the new improved HDR format: \u201cAt Prime Video, we\u2019re dedicated to providing the best possible viewing experience and HDR10+ Advanced represents a meaningful step forward for our customers. With Enhanced Overall Brightness and Intelligent Motion Smoothing, the picture quality adapts to bring out the best details in every scene and we\u2019re excited to deliver richer, more dynamic visuals on the titles our Prime Video customers love on supported devices.\u201d<\/p>\n

    Taeyong Son, meanwhile, Samsung\u2019s Executive Vice President of Visual Display Business, says this of HDR10+ Advanced\u2019s arrival on the AV scene: \u201cAs home viewing options become more diverse, users are prioritizing elite viewing standards and greater levels of immersion. By collaborating with Prime Video, we are bringing HDR10+ Advanced to home entertainment systems for the first time, we are elevating the home viewing experience all over the world.\u201d<\/p>\n

    Confirmation of HDR10+ Advanced\u2019s arrival has come in the same week that Dolby has announced the arrival on Hisense TVs of the second generation of its Dolby Vision premium HDR system<\/a>, reminding us of the keen rivalry currently driving home video standards forwards.<\/p>\n

    \u2014<\/p>\n

    Related Reading <\/p>\n

    Samsung Responds to Dolby Vision 2 With New HDR10+ Advanced Standard \u2013 And A Major Streamer Is Already Onboard<\/a><\/p>\n

    Dolby Vision 2 Arrives on Hisense TVs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Samsung 2026 TVs like this S95H (S99H in Europe) are equipped for the second generation of HDR10+, called…\n","protected":false},"author":2,"featured_media":631774,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[74],"tags":[1463,18,46608,91795,266993,266994,19,17,3973,1470,826,82],"class_list":["post-631773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-amazon","tag-eire","tag-hdr","tag-hdr10","tag-hdr10-advanced","tag-high-dynamic-range","tag-ie","tag-ireland","tag-prime-video","tag-samsung","tag-streaming","tag-technology"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117077352769172107","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/631773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=631773"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/631773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/631774"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=631773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=631773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=631773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}