ForbesApple Could Raise iPhone 17 Prices In Hours, Due To Memory Chip CrisisBy David Phelan<\/a>Apple iPhone 18 Pro Keynote Date<\/p>\nThis is the big date in the calendar and sets the schedule for everything that follows. <\/p>\n
\u201cHistorically, Apple has held its new iPhone launch on either the second Tuesday or Wednesday of September. That has been the case every year since 2012 (except for 2020, when Apple introduced its new phones in October due to the Covid-related production delays),\u201d he said. <\/p>\n
But the key update, a change from what Gurman has been saying until very recently, came next. <\/p>\n
\u201cBut there\u2019s a twist this year: Labor Day falls on Monday, Sept. 7. Apple doesn\u2019t typically hold events directly after a weekend because it wants to give attendees a travel day. That makes Wednesday, Sept. 9, the most likely event date this year,\u201d he added.<\/p>\n
I think this is spot-on. It\u2019s not just the attendees who don\u2019t want to travel on a public holiday. Apple is reluctant to have its staff work on the holiday as well (although, again, I\u2019m sure they will be taking part in plenty of meetings and other preparations on Tuesday, Sept. 8).<\/p>\n
Apple iPhone 18 Pro Pre-Orders: A New Date For The Diary<\/p>\n
While Apple is sometimes predictable, that doesn\u2019t mean that every item on the agenda will fall into the same schedule as last year. <\/p>\n
He also added an extra detail that was news to me. I\u2019d been predicting that pre-orders would open on the Friday after the keynote \u2014 that\u2019s what almost always happens. But this year, that would be Sept. 11, a date that Apple has always avoided for keynotes. <\/p>\n
This year, as it\u2019s the 25th anniversary of 9\/11, pre-orders might start later. <\/p>\n
\u201cAnother wrinkle this time is the preorder start date. More times than not, Apple opens up iPhone preorders on the Friday following its event. Given that that Friday falls on the 25th anniversary of the Sept. 11 terrorist attacks, I find it unlikely that Apple would pick that date. The last time such a Friday fell on Sept. 11, Apple moved preorders to the next day, Saturday, Sept. 12. I have to assume they\u2019ll take a similar approach this year,\u201d Gurman said.<\/p>\n
This makes sense to me. I believe the timing will be the same, that is, pre-orders will open at 5 a.m. Pacific, 8 a.m. Eastern, 1 p.m. U.K. time.<\/p>\n
Note that sometimes pre-order dates vary according to product. For instance, it\u2019s possible the Apple Watch Series 12 and Apple Watch Ultra 4 could see pre-orders open on the same day as the iPhone or earlier, for instance the same day as the keynote or Thursday, Sept. 10. <\/p>\n
I bow to Gurman\u2019s wisdom, however, in saying that the Apple Watches won\u2019t see pre-orders open on Friday, Sept. 11. <\/p>\n
Some years, Apple allows customers to put their chosen items in online shopping bags the night before pre-orders open, so they\u2019re ready to purchase on the B of the bang when they do open the next day. Such a move allows people to pick the model, color and storage capacity in the hope of getting their first choice. <\/p>\n
It doesn\u2019t happen every year and it\u2019s possible the Sept. 11 issue may mean it won\u2019t this time around.<\/p>\n
Apple iPhone 18 Pro: iOS 27 General Release<\/p>\n
Even if pre-orders are bumped by a day, that won\u2019t affect when the next cycle of iPhone software is made available to users on general release.<\/p>\n
After pre-orders, the next date on the calendar is when the software which will be pre-installed on the new iPhones is made available to everyone. <\/p>\n
If your iPhone supports the current iOS 26 software, the good news is it will run iOS 27 as well. That means every iPhone going right back to the iPhone 11 released in 2019 is supported. This year, this is quite a big deal: there was a hesitation at first by some users to upgrade to iOS 26, not least because of mixed responses to the Liquid Glass design. <\/p>\n
Since iOS 27 allows users to adjust the glassy effect to a more granular level, it may be that there will be a rush to iOS 27 from previous-gen holdouts. <\/p>\n
The exact date varies but it usually falls on the Monday before the new iPhones\u2019 onsale date. This year, that would mean Monday, Sept. 14. Timing also varies: where most iOS updates land at or around 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. U.K., the first release of the new cycle is often earlier. <\/p>\n
Look out for it from 8 a.m. Pacific, 11 a.m. Eastern and 4 p.m. U.K., and please practice patience \u2014 a lot of people will be wanting to download it immediately.<\/p>\n
Apple iPhone 18 Pro: Reviews Embargo Lifts<\/p>\n
The next event in the calendar will be the publication of the first reviews of the new iPhones and Apple Watch. Time and date here are less easy to pin down.<\/p>\n
Apple usually seeds a small number of its new products to selected members of the press, sometimes straight after the keynote, though never beforehand. <\/p>\n
Assuming the iPhone keynote is on Sept. 9, that\u2019s a day later than usual, which gives reviewers 24 hours less to come up with their verdicts \u2014 if the embargo for reviews lifts on the same day as last year. In 2025, reviews appeared from 5 a.m. Pacific on Wednesday, Sept. 17. <\/p>\n
Which would mean this year\u2019s reviews would start to appear on Wednesday, Sept. 16. Apple could choose to bump the reviews date to the next day, Thursday, Sept. 17, to allow reviewers the same length of time to collect their thoughts. <\/p>\n
I think that\u2019s unlikely, as the company likes a couple of days between the reviews appearing and the phones going on sale. And in some years reviews have appeared on the Tuesday before the phones go on sale, so it\u2019s even possible that Tuesday, Sept. 15 could be the date to watch. <\/p>\n
My belief is that Wednesday will be the day \u2014 it\u2019s a timetable Apple likes. And I think the timing will be the same, that is, 5 a.m. Pacific, 8 a.m. Eastern, 1 p.m. U.K.<\/p>\n
Note that if any products announced at the keynote are delayed for any reason, like when the iPhone X was revealed in September 2017 but went on sale in November, reviews will also be held, until a few days before they go on sale. Of course, we\u2019re only talking about the folding iPhone in all likelihood \u2014 more on that below.<\/p>\n
Apple iPhone 18 Pro On-Sale Date Prediction<\/p>\n
Whatever the exact date of the keynote, the last part of the schedule \u2014 when the phones hit stores \u2014 is near-certain to be on the same day of the week, Friday.<\/p>\n
In any event, the iPhone 18 Pro and iPhone 18 Pro Max will go on sale on the following Friday, Sept. 18, I believe. Currently, there are conflicting rumors about whether the highly anticipated first foldable phone from Apple, possibly called the iPhone Ultra, will arrive at the same time. <\/p>\n
As mentioned above, it could be announced at the keynote but scheduled for later release. In which case the pre-orders and on-sale date will come later.<\/p>\n
Unlike pre-orders where the time is the same second across the globe, on-sale times are staggered. Expect to be able to pick up the new products from 8 a.m. local time, wherever you are. <\/p>\n
ForbesHere\u2019s When Apple Will Reveal Its iPhone 18 Pro Special EventBy David Phelan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Aug. 14 update. This post, first published on Aug. 11, was updated with more details to the upcoming…\n","protected":false},"author":2,"featured_media":636429,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[74],"tags":[268386,268384,268380,268387,18,268382,19,268381,268388,268385,212846,17,268383,82],"class_list":["post-636428","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-9-11-anniversary-apple-pre-orders","tag-apple-event-announcement-date","tag-apple-september-keynote-2026","tag-bloomberg-power-on-newsletter","tag-eire","tag-foldable-iphone-ultra-launch","tag-ie","tag-iphone-18-pro-event-date","tag-iphone-18-pro-max-on-sale-date","tag-iphone-18-pro-pre-order-date","tag-iphone-18-pro-release-date","tag-ireland","tag-mark-gurman-apple-prediction","tag-technology"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/636428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=636428"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/636428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/636429"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=636428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=636428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=636428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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