{"id":637778,"date":"2026-08-15T00:31:09","date_gmt":"2026-08-15T00:31:09","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/637778\/"},"modified":"2026-08-15T00:31:09","modified_gmt":"2026-08-15T00:31:09","slug":"the-incredible-staying-power-of-candy-crush-saga","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/637778\/","title":{"rendered":"The incredible staying power of Candy Crush Saga"},"content":{"rendered":"<p>Although more than <a class=\"externallink\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.gamesindustry.biz\/report-83-of-mobile-games-fail-in-the-three-years-after-launch\">80% of mobile games<\/a> fold within three years of release, Candy Crush Saga, released in 2012, is a <a class=\"externallink\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.bloomberg.com\/news\/features\/2026-08-11\/how-candy-crush-became-one-of-the-most-successful-mobile-games-of-all-time\">still a dominant force<\/a> in the phone game sphere. <\/p>\n<p>The connect-three game still averages over 80 million active monthly users and generates <a class=\"externallink\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.businessofapps.com\/data\/candy-crush-statistics\/\">nearly $1 billion<\/a> in revenue annually for its parent company, King. <\/p>\n<p>Alanna Okun is a writer and game designer based in Brooklyn, New York, and she\u2019s seen first-hand how pervasive the game still is.<\/p>\n<p>\u201cI take the subway every day,\u201d Okun said, \u201cAnd I see someone playing Candy Crush or a game that looks a lot like it on the subway every time I think to look.\u201d<\/p>\n<p>There are plenty of reasons for the game\u2019s continued success, including in-game events and <a class=\"externallink\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.cubix.co\/blog\/how-many-levels-are-in-candy-crush-saga\/\">dozens of new levels<\/a> every week, but part of its staying power can also be attributed to its simple gameplay style.<\/p>\n<p>\u201cEven in terms of storyline, you&#8217;re not trying to free a princess from a castle here; you&#8217;re really trying to see the numbers go up,\u201d Okun said. \u201cThere&#8217;s something very sort of businesslike perhaps about that, and I think that that&#8217;s something people actually really like.\u201d<\/p>\n<p>Listen in the player above to hear more about Candy Crush\u2019s place in today\u2019s gaming landscape.<\/p>\n<p>Related Topics<\/p>\n","protected":false},"excerpt":{"rendered":"Although more than 80% of mobile games fold within three years of release, Candy Crush Saga, released in&hellip;\n","protected":false},"author":2,"featured_media":637779,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[74],"tags":[269669,18,19,17,2349,269668,82,269667],"class_list":["post-637778","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-candy-crush","tag-eire","tag-ie","tag-ireland","tag-mobile-apps","tag-phone-games","tag-technology","tag-video-game-design"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117096709460591988","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/637778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=637778"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/637778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/637779"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=637778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=637778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=637778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}