{"id":639790,"date":"2026-08-16T07:21:16","date_gmt":"2026-08-16T07:21:16","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/639790\/"},"modified":"2026-08-16T07:21:16","modified_gmt":"2026-08-16T07:21:16","slug":"material-structure-and-scent-converge-in-so-koizumis-south-korean-exhibition","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/639790\/","title":{"rendered":"material, structure, and scent converge in so koizumi\u2019s south korean exhibition"},"content":{"rendered":"<p><strong data-start=\"205\" data-end=\"296\">So Koizumi\u2019s exhibition explores design through scent and space<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Designer So Koizumi of So Koizumi Design presents his first solo <strong><a href=\"https:\/\/www.designboom.com\/tag\/exhibition-design\/\" rel=\"nofollow noopener\" target=\"_blank\">exhibition<\/a><\/strong> in <strong><a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-korea\/\" rel=\"nofollow noopener\" target=\"_blank\">South Korea<\/a><\/strong> in collaboration with Seoul-based scent brand POINTTWOFIVE\u00b7SECOND. The exhibition takes place at 025S SEONGSU HAUS, the brand\u2019s flagship space in Seoul, where Koizumi\u2019s works are distributed throughout the <strong><a href=\"https:\/\/www.designboom.com\/interiors\/\" rel=\"nofollow noopener\" target=\"_blank\">interior<\/a><\/strong> as part of a spatial <strong><a href=\"https:\/\/www.designboom.com\/tag\/interactive-installation\/\" rel=\"nofollow noopener\" target=\"_blank\">installation<\/a><\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>POINTTWOFIVE\u00b7SECOND is a scent brand centered on personal experiences of fragrance, memory, and emotion. Its approach extends beyond perfume to include tea, art, and other sensory experiences, creating a setting in which scent is considered alongside different forms of material and spatial engagement.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"material, structure, and scent converge in so koizumi\u2019s south korean solo exhibition - 1\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/so-koizumis-first-solo-exhibition-in-south-korea-1-6a7c330c12556.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>all imaged by <a href=\"https:\/\/www.teojosserand.com\/\" target=\"_blank\" rel=\"noopener nofollow\">\u00a9Teo Josserand<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Material and sensory design shape So Koizumi\u2019s Seoul exhibition<\/p>\n<p>\u00a0<\/p>\n<p>The exhibition by So Koizumi Design <strong><a href=\"https:\/\/www.sokoizumi.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Studio<\/a><\/strong> brings together the designer\u2019s ongoing research into the meanings embedded in materials and structures with POINTTWOFIVE\u00b7SECOND\u2019s sensory approach. A selection of his works is positioned throughout the flagship space, establishing relationships between the objects, the existing interior, and the brand\u2019s scent-based environment.<\/p>\n<p>\u00a0<\/p>\n<p>Rather than presenting the works as an isolated collection, the exhibition integrates them into the spatial setting of 025S SEONGSU HAUS. Their placement allows materials, structures, scent, and surrounding architectural elements to be experienced as connected components of the exhibition, creating a dialogue between Koizumi\u2019s design practice and the atmosphere of the Seoul-based brand.<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"material, structure, and scent converge in so koizumi\u2019s south korean solo exhibition - 2\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/so-koizumis-first-solo-exhibition-in-south-korea-2-6a7c330c125d3.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>So Koizumi presents his first solo exhibition in South Korea at 025S SEONGSU HAUS<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"material, structure, and scent converge in so koizumi\u2019s south korean solo exhibition - 3\" width=\"818\" height=\"1227\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/so-koizumis-first-solo-exhibition-in-south-korea-3-6a7c330c1262c.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>Koizumi\u2019s works are distributed throughout the flagship space in Seoul<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"material, structure, and scent converge in so koizumi\u2019s south korean solo exhibition - 4\" width=\"818\" height=\"1227\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/so-koizumis-first-solo-exhibition-in-south-korea-4-6a7c330c12673.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>the exhibition integrates design objects into the existing interior<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"material, structure, and scent converge in so koizumi\u2019s south korean solo exhibition - 5\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/so-koizumis-first-solo-exhibition-in-south-korea-5-6a7c330c126ba.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>materials and structures form a central focus of Koizumi\u2019s design practice<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"material, structure, and scent converge in so koizumi\u2019s south korean solo exhibition - 6\" width=\"818\" height=\"1091\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/so-koizumis-first-solo-exhibition-in-south-korea-6-6a7c330c126fc.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>the exhibition combines Koizumi\u2019s work with POINTTWOFIVE\u00b7SECOND\u2019s scent-based environment<\/p>\n","protected":false},"excerpt":{"rendered":"So Koizumi\u2019s exhibition explores design through scent and space \u00a0 Designer So Koizumi of So Koizumi Design presents&hellip;\n","protected":false},"author":2,"featured_media":639791,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[267],"tags":[23817,365,362,363,364,366,18,117,60050,19,9914,8081,17],"class_list":["post-639790","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-architecture-in-korea","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-eire","tag-entertainment","tag-exhibition-design","tag-ie","tag-interactive-installation","tag-interiors","tag-ireland"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117103984002191054","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/639790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=639790"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/639790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/639791"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=639790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=639790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=639790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}