{"id":659158,"date":"2026-08-27T11:47:16","date_gmt":"2026-08-27T11:47:16","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/659158\/"},"modified":"2026-08-27T11:47:16","modified_gmt":"2026-08-27T11:47:16","slug":"apple-and-samsung-dominate-the-worlds-best-selling-smartphones-with-the-iphone-17-leading-the-pack","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/659158\/","title":{"rendered":"Apple and Samsung dominate the world&#8217;s best-selling smartphones, with the iPhone 17 leading the pack"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Apple\u2019s <a href=\"https:\/\/www.digitaltrends.com\/phones\/apple-iphone-17-review\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17<\/a> just wrapped up Q2 2026 as the best-selling smartphone on the planet, grabbing 6% of global unit sales according to <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/iphone-17-global-best-selling-smartphone-in-q2-2026\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Counterpoint Research<\/a>. And it didn\u2019t come alone. The <a href=\"https:\/\/www.digitaltrends.com\/phones\/7-key-iphone-17-pro-features-you-need-to-know\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17 Pro<\/a> and Pro Max followed right behind it, giving Apple three spots in the top 10.<\/p>\n<p>How did Apple pull this off again?<\/p>\n<p class=\"wp-block-paragraph\">This was bound to happen. The iPhone 17 was probably the <a href=\"https:\/\/www.digitaltrends.com\/phones\/iphone-17-vs-iphone-air-vs-iphone-17-pro-whats-the-difference\/\" rel=\"nofollow noopener\" target=\"_blank\">best non-Pro iPhone Apple ever made<\/a>. Apple packed in enough upgrades this year to close the gap with the Pro models, which clearly worked in its favor. Meanwhile, the Pro and Pro Max leaned on trade-in deals, promotions, and financing options to make premium pricing feel a little less painful.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/Counterpoint-research-sales-data-scaled.jpg\" alt=\"Counterpoint-research-sales-data\" class=\"wp-image-6001555\"  \/><\/p>\n<p>\t\tCounterpoint<\/p>\n<p class=\"wp-block-paragraph\">Rising smartphone prices across the board only pushed more buyers toward these higher-end options anyway. The <a href=\"https:\/\/www.digitaltrends.com\/phones\/iphone-17e-everything-we-know-so-far\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17e<\/a> also deserves a mention. With MagSafe support and more storage at last year\u2019s price, it became still a hit in the US and Japan, largely thanks to carrier deals.<\/p>\n<p>What did Samsung bring to the table?<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.digitaltrends.com\/topic\/samsung\/\" rel=\"nofollow noopener\" target=\"_blank\">Samsung<\/a> matched <a href=\"https:\/\/www.digitaltrends.com\/apple\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> with five spots of its own, and the real story here is the <a href=\"https:\/\/www.digitaltrends.com\/phones\/samsung-galaxy-s26-ultra-review\/\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy S26 Ultra<\/a>. It became the best-selling Android phone of the quarter, the first time an ultra-premium <a href=\"https:\/\/www.digitaltrends.com\/android\/\" rel=\"nofollow noopener\" target=\"_blank\">Android<\/a> device has topped the charts in a June quarter. That\u2019s a five-spot jump over its predecessor, helped along by its <a href=\"https:\/\/www.digitaltrends.com\/phones\/privacy-display-is-the-best-tech-ive-seen-from-samsung-in-years-and-its-an-instant-galaxy-s26-ultra-crush-for-me\/\" rel=\"nofollow noopener\" target=\"_blank\">privacy display<\/a> and AI features that set it apart from the crowd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2026\/08\/samsung-galaxy-s26-ultra-smartphone-11.jpg\" alt=\"Samsung Galaxy S26 Ultra smartphone in blue color.\" class=\"wp-image-5979306\"  \/><\/p>\n<p>\t\tNadeem Sarwar \/ Digital Trends<\/p>\n<p class=\"wp-block-paragraph\">The Galaxy A series held its ground too, thanks to affordable pricing and Samsung\u2019s promise of six-plus years of software support, which matters more now that people are holding onto phones longer.<\/p>\n<p class=\"wp-block-paragraph\">Together, Apple and Samsung claimed 26% of the global market, the highest share yet for a June quarter. With a <a href=\"https:\/\/www.digitaltrends.com\/computing\/the-ram-crisis-is-about-to-get-uglier-and-your-new-gadgets-could-pay-for-it\/\" rel=\"nofollow noopener\" target=\"_blank\">global RAM shortage squeezing brands<\/a> everywhere, it looks like everyone is betting on fewer, stronger phones instead of spreading themselves thin.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u2019s iPhone 17 just wrapped up Q2 2026 as the best-selling smartphone on the planet, grabbing 6% of&hellip;\n","protected":false},"author":2,"featured_media":659159,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[257],"tags":[311,18,21181,19,20747,17,279,1309,1470,82],"class_list":["post-659158","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-apple","tag-eire","tag-galaxy-s26-ultra","tag-ie","tag-iphone-17","tag-ireland","tag-mobile","tag-phones","tag-samsung","tag-technology"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117167316481182329","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/659158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=659158"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/659158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/659159"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=659158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=659158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=659158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}