Joseph Gordon-Levitt sees his contribution to the AI conversation as a storyteller, helping people understand what widespread adoption of the technology and the current economic structures around it could mean for them. Companies, he notes, are incentivized to maximize shareholder value. \u201cAnd that\u2019s not necessarily going to line up with the technology being good for people,\u201d he tells TIME.<\/p>\n
As an actor and filmmaker, he\u2019s also concerned about how AI will affect storytelling itself. In December 2025, he founded the Creators Coalition on AI alongside others including Natasha Lyonne<\/a> and Daniel Kwan<\/a>. The group aims to become Hollywood\u2019s voice at the table, calling for fair compensation, job protections and deepfake guardrails, among other things. The coalition\u2019s signatories include A-listers like Ben Affleck<\/a>, Cate Blanchett, Margot Robbie, and Octavia Spencer.\u00a0<\/p>\n Gordon-Levitt, who co-founded online collaborative media platform HitRecord in the early aughts, isn\u2019t against the development of the technology itself, he says. He sees the potential for AI to empower more people. \u201cBut that\u2019s not the path it\u2019s on right now,\u201d he says. \u201cRight now it\u2019s on a path where we take many steps back, where the power is taken away from more and more people and put into the hands of the few. It doesn\u2019t have to be that way.\u201d<\/p>\n