{"id":66593,"date":"2025-09-16T01:13:07","date_gmt":"2025-09-16T01:13:07","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/66593\/"},"modified":"2025-09-16T01:13:07","modified_gmt":"2025-09-16T01:13:07","slug":"katina-arnold-named-disney-ad-sales-communications-chief","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/66593\/","title":{"rendered":"Katina Arnold Named Disney Ad Sales Communications Chief"},"content":{"rendered":"<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe Walt <a href=\"https:\/\/www.hollywoodreporter.com\/t\/disney-2\/\" id=\"auto-tag_disney-2_1\" data-tag=\"disney-2\" rel=\"nofollow noopener\" target=\"_blank\">Disney<\/a> Co. is turning to a veteran executive from its <a href=\"https:\/\/www.hollywoodreporter.com\/t\/espn\/\" id=\"auto-tag_espn_1\" data-tag=\"espn\" rel=\"nofollow noopener\" target=\"_blank\">ESPN<\/a> business to lead communications for its ad sales division.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tKatina Arnold will become senior vp of Disney <a href=\"https:\/\/www.hollywoodreporter.com\/t\/advertising\/\" id=\"auto-tag_advertising_1\" data-tag=\"advertising\" rel=\"nofollow noopener\" target=\"_blank\">advertising<\/a> communications, working alongside Disney advertising chief Rita Ferro and Disney Entertainment Television and direct-to-consumer executive vp Naomi Bulochnikov.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tArnold joins from ESPN, where she was most recently VP of corporate communications, leading publicity and comms for ESPN\u2019s work with the NFL, NBA, MLB, ESPN Audio, direct-to-consumer streaming platforms and other departments. She previously served in communications roles at High Speed Access Corp. and AT&amp;T Broadband (formerly Tele-Communications, Inc.).<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cAs Disney Advertising continues to deliver unparalleled value to our clients and audiences across our global business,\u00a0Katina\u2019s deep expertise and proven ability to elevate brands through thoughtful, strategic communications make her uniquely suited for this role,\u201d Ferro said in a statement. \u201cHer partnership will be critical in driving our next chapter of growth and innovation.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cKatina\u00a0is an exceptional leader and a gifted communications strategist,\u201d added Bulochnikov. \u201cHer deep knowledge of our business and the strong relationships she\u2019s built across the company will enable her to hit the ground running, and I\u2019m thrilled to have her leading our talented ad sales communications team at such a pivotal moment.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cIt\u2019s a tremendous privilege to step into this role working alongside Disney advertising sales and to join such a dynamic, forward-thinking team,\u201d said Arnold. \u201cI\u2019m especially grateful to Rita and Naomi for their visionary leadership and trust, and I look forward to collaborating with them to help shape the future of our business. I\u2019m also deeply thankful to my ESPN colleagues for their support over the years. The experience of working across sports and streaming has given me a unique perspective I\u2019m excited to bring to this next chapter.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Walt Disney Co. is turning to a veteran executive from its ESPN business to lead communications for&hellip;\n","protected":false},"author":2,"featured_media":66594,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[265],"tags":[1591,1887,18,117,13499,19,17,46686,128],"class_list":{"0":"post-66593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-advertising","9":"tag-disney","10":"tag-eire","11":"tag-entertainment","12":"tag-espn","13":"tag-ie","14":"tag-ireland","15":"tag-the-walt-disney-company","16":"tag-tv"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/66593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=66593"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/66593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/66594"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=66593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=66593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=66593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}