{"id":673761,"date":"2026-09-05T10:45:21","date_gmt":"2026-09-05T10:45:21","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/673761\/"},"modified":"2026-09-05T10:45:21","modified_gmt":"2026-09-05T10:45:21","slug":"marketing-fail-tcl-p80-ultra-has-3x-thicker-bezels-than-advertised","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/673761\/","title":{"rendered":"Marketing fail: TCL P80 Ultra has 3x thicker bezels than advertised"},"content":{"rendered":"

\t\t\"The<\/p>\n

\u24d8 TCL<\/p>\n

<\/a>The TCL P80 Ultra is advertised as having bezels that are thinner than those on most flagship smartphones.<\/p>\n

The TCL P80 Ultra is being marketed as the first NxtPaper smartphone with an AMOLED panel and, on paper, offers a quite interesting price-to-performance ratio. However, TCL is seriously embellishing the marketing images, as our hands-on photos from IFA show.<\/p>\n

The TCL P80 Ultra was officially unveiled<\/a> on Tuesday. On paper, this mid-range smartphone is quite interesting, as TCL guarantees seven years of security patches, features a relatively large 5,800 mAh battery, a 50 MP periscope telephoto camera, and, most notably, the first NxtPaper display based on an AMOLED panel. <\/p>\n

We had the chance to check out the device at IFA, and the quality of this new generation of NxtPaper displays really impressed us at first glance. However, TCL isn\u2019t being entirely honest in its marketing of this mid-range smartphone. That\u2019s because the extremely thin bezels that TCL shows in the official product images don\u2019t actually exist. In fact, the TCL P80 Ultra doesn\u2019t even have bezels that are the same thickness on all four sides \u2013\u00a0the “chin” at the bottom of the display is visibly thicker than the bezels on the other three sides. <\/p>\n

A quick measurement reveals that the bottom bezel is more than three times as thick as advertised. While this could be an error in the render images, the fact that the bezels in particular are so often misrepresented suggests that this might be a deliberate attempt to mislead. TCL even misrepresents the size of the punch hole, which actually takes up significantly more space than shown in the promotional images. As this example shows once again, it\u2019s not a good idea to blindly trust smartphone manufacturers\u2019 marketing claims. Before making a purchase, it\u2019s strongly recommended that you read independent reviews to avoid any unpleasant surprises when you unbox the device.
\u00a0<\/p>\n

\t\"Hannes<\/a><\/p>\n

Since 2009 I have written for different publications with a focus on consumer electronics. I joined the Notebookcheck news team in 2018 and have combined my many years of experience with laptops and smartphones with my lifelong passion for technology to create informative content for our readers about new developments in this sphere. In addition, my design background as an art director at an ad agency has allowed me to have deeper insights into the peculiarities of this industry.<\/p>\n","protected":false},"excerpt":{"rendered":"\u24d8 TCL The TCL P80 Ultra is advertised as having bezels that are thinner than those on most…\n","protected":false},"author":2,"featured_media":673762,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[257],"tags":[60023,1820,18,61800,1821,11764,19,17,1815,1590,74743,279,1819,1814,284789,1822,1818,1142,1143,11986,284790,12275,284788,82,1817,1816],"class_list":["post-673761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-amoled","tag-benchmarks","tag-eire","tag-fail","tag-graphics-card","tag-hands-on","tag-ie","tag-ireland","tag-laptop","tag-marketing","tag-mid-range","tag-mobile","tag-netbook","tag-notebook","tag-nxtpaper","tag-processor","tag-reports","tag-review","tag-reviews","tag-scam","tag-screen-bezels","tag-smartphone","tag-tcl-p80-ultra","tag-technology","tag-test","tag-tests"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/117218033088959949","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/673761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=673761"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/673761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/673762"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=673761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=673761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=673761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}