{"id":69663,"date":"2025-09-17T13:46:07","date_gmt":"2025-09-17T13:46:07","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/69663\/"},"modified":"2025-09-17T13:46:07","modified_gmt":"2025-09-17T13:46:07","slug":"avril-lavigne-to-launch-first-official-wine-complicated","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/69663\/","title":{"rendered":"Avril Lavigne to launch first official wine ‘Complicated’"},"content":{"rendered":"

Global music icon Avril Lavigne has partnered with premium wine brand, Banshee Wines, to launch a new limited-edition Pinot Noir inspired by her breakout 2002 single, \u2018Complicated\u2019.<\/strong><\/p>\n

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Retailing for $30, the wine is described as a light, velvety Pinot Noir with bright cherry and raspberry notes. \u2018Complicated\u2019 will be available exclusively on the Banshee Wines website, and, while stocks last, at the Banshee tasting room for purchase and sampling.<\/p>\n

\u201cOver the last two years on my Greatest Hits Tour, I was rocking out with the Banshee bar set up backstage every night, ready for the afterparty, so teaming up on our own wine just felt right,\u201d said Avril Lavigne. \u201cI hope that everyone can crack open a bottle with their best friends, blast the music that started it all for me, and enjoy the moment. Life can be complicated, but a good glass of wine doesn\u2019t have to be.\u201d<\/p>\n

The release builds on a successful partnership between the \u2018Sk8er Boi\u2019 singer and Banshee launched in 2024. To toast the launch of the new wine, Banshee is offering a limited run of 50 \u201cSip and Spin\u201d kits that may be added to a wine purchase. Each kit includes a record player and the popstar\u2019s Let Go album on vinyl.<\/p>\n

That\u2019s the spirit<\/p>\n

Jason Daniel, chief marketing officer of FFWS, said: \u201cThe \u2018Complicated\u2019 collaboration fuses Avril\u2019s unmistakable artistry and rock \u2019n\u2019 roll spirit with our winemaking craft, giving fans a new way to connect with her music.\u00a0<\/p>\n

\u201cIt also highlights why Banshee has become one of the fastest-growing U.S. wines and a top 15 California Ultra-Premium brand, recognized with the coveted Impact Hot Prospect award for five consecutive years.\u201d<\/p>\n

While Lavigne\u2019s new to wine, it\u2019s not her first rodeo in the alcohol business. In 2024, she teamed up with R2D brand BeatBox to launch a Pink Lemonade cocktail.<\/p>\n

And Dolly Parton, Brad Pitt and Robbie Williams are just a few fellow celebs who\u2019ve launched their own wine brands. While the rate of celebs entering the alcohol market has slowed from 2022, it\u2019s far from over.<\/p>\n

Star power\u2019s pros and cons<\/p>\n

\u201cWith celebrity involvement, a brand immediately has a personality ready-made,\u201d Emily Neill, COO of Market Research, IWSR, previously told the drinks business.<\/a> \u201cNon-celebrity brands, by contrast, have to work over a period of time to create their personality and positioning.\u201d<\/p>\n

There\u2019s no doubt that celebrity backing can be a major draw. Kylie Minogue\u2019s wine brand, Launched in May 2020 in partnership with Paul Schaafsma of Benchmark Drinks, has sold more than 15 million bottles since their union began.<\/p>\n

However, celebrity-backed brands are high risk as well as high reward. Negative press about celebrities inevitably attracts significantly more attention across the world\u2019s media than a non-celebrity brand. And brands can also lose their identity should the celebrity backer walk away, as happened with David Beckham with Haig Club in 2023.<\/p>\n

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