{"id":71540,"date":"2025-09-18T13:41:06","date_gmt":"2025-09-18T13:41:06","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/71540\/"},"modified":"2025-09-18T13:41:06","modified_gmt":"2025-09-18T13:41:06","slug":"luma-ai-and-adobe-will-release-ray3-to-the-public","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/71540\/","title":{"rendered":"Luma AI and Adobe will release Ray3 to the public"},"content":{"rendered":"

\n\tThe race to bring cinematic-level video<\/a> to studios and filmmakers took another turn Thursday as AI<\/a> video company Luma AI<\/a> announced it was partnering with Adobe to release its new Ray3 model. <\/p>\n

\n\tStarting today, the AI video company is making Ray3 available to customers of Adobe\u2019s generative-AI app Adobe Firefly. Paid Firefly customers will get unlimited AI-assisted video over the next two weeks, with a cost structure kicking in after that. Other clients, such as Hollywood studios and streamers, can order the tool separately for their filmmakers. With the deal, Luma hopes its tech tool will become a staple for the industry.<\/p>\n

\n\tBacked by Amazon, a16z and others, Luma AI\u2019s tech aims to make AI-generated cinematic video more realistic. The company is in an arms race with Runway AI, Google<\/a> Veo and others. Hollywood studios and filmmakers, the companies hope, will use the tools to generate video in-screen without requiring shoots, cutting down on costs. The quality of the AI-generated videos will be a key determining factor in the update of the new technology<\/a>. To what extent AI video can, or should, replace physical production remains an open question.<\/p>\n

\n\tLuma has been releasing a steady stream of models since it came on the scene in early 2024 with Dream Machine. The tool was a quantum leap forward in what short-form video could do with basic text prompts. Ray3 continues the trend of short 10-second videos without dialogue but with a higher level of realism.<\/p>\n

\n\tIn a call with THR, Luma AI CEO called Ray3 \u201cthe most intelligent video model on the market.\u201d He touted its ability to \u201creason,\u201d an at-times squishy AI term that essentially means the model can interrogate itself to improve on an existing task instead of requiring users to keep refining their prompts.<\/p>\n

\n\t\u201cIf coders get intelligent models, why shouldn\u2019t creators get intelligent models?\u201d Jain said. In a demonstration, he showed a complex prompt that asks for the model to have characters turning to a light while it changes colors, followed by an explosion. The six-part sequence, he said, could not be handled by most models.<\/p>\n

\n\tRay3 also provides the ability to doodle on an image, drawing out the trajectory of a character on screen, with the tool then generating a video of the movement.<\/p>\n

\n\t\u201cWith Ray3 now available in the Firefly app,\u00a0Adobe\u00a0customers are among the first to gain access to a powerful new video model that amplifies imagination and transforms workflows,\u201d Adobe\u2019s v-p of new GenAI business ventures Hannah Elsakr said in a statement. \u201cWe can\u2019t wait to see how they use it to bring their ideas to life.\u201d<\/p>\n

\n\tVeo 3 remains a leader thanks to Google\u2019s reach, tech and ability to train on millions of YouTube videos.<\/p>\n","protected":false},"excerpt":{"rendered":"The race to bring cinematic-level video to studios and filmmakers took another turn Thursday as AI video company…\n","protected":false},"author":2,"featured_media":71541,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[291,1987,18,2475,823,19,17,49245,82],"class_list":{"0":"post-71540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ai","9":"tag-content-creators","10":"tag-eire","11":"tag-filmmaking","12":"tag-google","13":"tag-ie","14":"tag-ireland","15":"tag-luma-ai","16":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/71540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=71540"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/71540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/71541"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=71540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=71540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=71540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}