{"id":74397,"date":"2025-09-20T00:51:08","date_gmt":"2025-09-20T00:51:08","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/74397\/"},"modified":"2025-09-20T00:51:08","modified_gmt":"2025-09-20T00:51:08","slug":"mtv-video-music-awards-audience-surpasses-6m-viewers-in-7-days","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/74397\/","title":{"rendered":"MTV Video Music Awards Audience Surpasses 6M Viewers In 7 Days"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>EXCLUSIVE: <\/strong>The 2025 <a href=\"https:\/\/deadline.com\/tag\/mtv\/\" rel=\"nofollow noopener\" target=\"_blank\">MTV<\/a>\u00a0<a href=\"https:\/\/deadline.com\/tag\/video-music-awards\/\" rel=\"nofollow noopener\" target=\"_blank\">Video Music Awards<\/a> continued to gain traction even after the show\u2019s September 7 telecast.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe ceremony drew an average minute audience of 6.1M viewers across <a href=\"https:\/\/deadline.com\/tag\/cbs\/\" id=\"auto-tag_cbs\" data-tag=\"cbs\" rel=\"nofollow noopener\" target=\"_blank\">CBS<\/a>, MTV and Paramount+ within seven days, up 29% from the same window last year, according to Nielsen L+7 data. The growth is undoubtedly thanks at least in part to the move to CBS after the 2024 ceremony was simulcast across Paramount cable networks, Univision, Unimas and streaming on Paramount+.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe seven-day audience is also about an 11% lift from <a href=\"https:\/\/deadline.com\/2025\/09\/mtv-video-music-awards-vmas-ratings-high-cbs-1236512794\/\" rel=\"nofollow noopener\" target=\"_blank\">this year\u2019s live + same-day audience<\/a> of 5.5M, which was a six-year ratings high for the show, up 42% from\u00a0<a href=\"https:\/\/deadline.com\/2024\/09\/mtv-2024-vma-viewership-ratings-1236086527\/\" rel=\"nofollow noopener\" target=\"_blank\">last year\u2019s airing<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe event also marked the most-watched entertainment special on CBS since the Grammy Awards, held Feb. 2. On Paramount+, the\u00a0<a href=\"https:\/\/deadline.com\/tag\/vmas-2\/\" rel=\"nofollow noopener\" target=\"_blank\">VMAs<\/a>\u00a0clinched the third spot for largest live-streamed entertainment program, behind the Grammys and Golden Globe Awards.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tSince the show, Paramount Global says that 800,000 viewers have watched clips on MTV\u2019s YouTube channel. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThis year\u2019s VMAs were hosted by LL Cool J and featured performances from such artists as Doja Cat, Lady Gaga, Mariah Carey and Sabrina Carpenter. In addition to the broadcast move, the telecast was certainly electrified by performances from Busta Rhymes to Tate McRae and international girl group KATSEYE.<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: The 2025 MTV\u00a0Video Music Awards continued to gain traction even after the show\u2019s September 7 telecast. The&hellip;\n","protected":false},"author":2,"featured_media":74398,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[816,18,117,19,17,1245,1246,337,13522],"class_list":{"0":"post-74397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-cbs","9":"tag-eire","10":"tag-entertainment","11":"tag-ie","12":"tag-ireland","13":"tag-mtv","14":"tag-mtv-video-music-awards","15":"tag-music","16":"tag-tv-ratings"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/74397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=74397"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/74397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/74398"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=74397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=74397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=74397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}