{"id":7736,"date":"2025-08-18T19:09:52","date_gmt":"2025-08-18T19:09:52","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/7736\/"},"modified":"2025-08-18T19:09:52","modified_gmt":"2025-08-18T19:09:52","slug":"australias-bluescope-logs-profit-plunge-as-tariff-maze-hits-demand-forces-writedown","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/7736\/","title":{"rendered":"Australia&#8217;s BlueScope logs profit plunge as tariff &#8216;maze&#8217; hits demand, forces writedown"},"content":{"rendered":"\n<p class=\"yf-1090901\">By John Biju and Byron Kaye<\/p>\n<p class=\"yf-1090901\">(Reuters) -Australian steel producer Bluescope said annual profit plummeted 90%, blaming a &#8220;maze&#8221; of tariffs imposed by U.S. President Donald Trump for lower demand and a hefty writedown on the value of its U.S. metal coatings unit.<\/p>\n<p class=\"yf-1090901\">Shares in the company slid 5%, though Bluescope reiterated its position that it stands to benefit from higher prices due to its interests in the U.S., and forecast growth in first-half profit for the current financial year.<\/p>\n<p class=\"yf-1090901\">Underperformance from BlueScope Coated Products, a U.S. business it bought for $500 million three years ago, led to an impairment charge of A$438.9 million ($285 million).<\/p>\n<p class=\"yf-1090901\">But even without the writedown, underlying profit for the year to end-June halved to A$420.8 million, missing a Visible Alpha consensus estimate of A$466.4 million.<\/p>\n<p class=\"yf-1090901\">Total net profit slumped to A$83.8 million from A$805.7 million.<\/p>\n<p class=\"yf-1090901\">&#8220;It is a bit of a maze,&#8221; CEO Mark Vassella told journalists on a call, referring to U.S. tariffs, which he said sometimes were announced but did not materialise.<\/p>\n<p class=\"yf-1090901\">&#8220;There&#8217;s lots of movement, there&#8217;s lots of volatility and variability. It&#8217;s had some impact on demand as people just try and understand what the implications are before they make commitments or bets on inventory.&#8221;<\/p>\n<p class=\"yf-1090901\">BlueScope has said it considers itself a net beneficiary of the tariffs because it ships a small amount of steel from Australia to the U.S. relative to what it produces in the United States.<\/p>\n<p class=\"yf-1090901\">But on Monday, Vassella said the coatings business also sources some raw product from Australia and New Zealand, incurring tariffs.<\/p>\n<p class=\"yf-1090901\">&#8220;What we&#8217;re now doing is thinking about alternatives for substrate supply,&#8221; he said, using the term for base material.<\/p>\n<p class=\"yf-1090901\">BlueScope&#8217;s North America division, its biggest earner, posted underlying earnings of A$514.4 million for the year, down 45%, mostly due to lower selling prices.<\/p>\n<p class=\"yf-1090901\">&#8220;With impairment of US coated products business (there is) a recognition that there&#8217;s no quick fix here,&#8221; Citi analysts wrote in a client note.<\/p>\n<p class=\"yf-1090901\">Noting that its main U.S. business is starting to see an improvement in profit margins as a result of tariffs driving prices up, the company forecast underlying operating earnings for the first half of 2026 between A$550 million and A$620 million, above last year&#8217;s A$309 million.<\/p>\n<p class=\"yf-1090901\">The midpoint of the range, however, fell short of a Visible Alpha consensus of A$618 million.<\/p>\n<p class=\"yf-1090901\">BlueScope declared a final dividend of 30 Australian cents per share, in line with last year.<\/p>\n<p class=\"yf-1090901\">($1 = 1.5352 Australian dollars)<\/p>\n<p class=\"yf-1090901\">(Reporting by John Biju in Bengaluru and Byron Kaye in Sydney; Editing by Sherry Jacob-Phillips and Edwina Gibbs)<\/p>\n","protected":false},"excerpt":{"rendered":"By John Biju and Byron Kaye (Reuters) -Australian steel producer Bluescope said annual profit plummeted 90%, blaming a&hellip;\n","protected":false},"author":2,"featured_media":7737,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[1128,7812,79,356,179,18,19,17,7813,7814],"class_list":{"0":"post-7736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-australia","9":"tag-bluescope","10":"tag-business","11":"tag-donald-trump","12":"tag-economy","13":"tag-eire","14":"tag-ie","15":"tag-ireland","16":"tag-metal-coatings","17":"tag-net-profit"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/7736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=7736"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/7736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/7737"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=7736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=7736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=7736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}