{"id":80980,"date":"2025-09-23T12:36:31","date_gmt":"2025-09-23T12:36:31","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/80980\/"},"modified":"2025-09-23T12:36:31","modified_gmt":"2025-09-23T12:36:31","slug":"were-destroying-a-generation-startup-cofounders-wake-up-call-against-hustle-culture","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/80980\/","title":{"rendered":"&#8216;We\u2019re destroying a generation&#8230;&#8217;: Startup cofounder&#8217;s wake up call against &#8216;hustle culture&#8217;"},"content":{"rendered":"<p lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{80}\" paraid=\"860820068\" xml:lang=\"EN-GB\">The online wave of \u201cget rich quick\u201d mentorships and self-styled business gurus is setting up an entire generation for failure, warns Vivan Vatsa, Co-founder at The People Company.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{99}\" paraid=\"403489688\" xml:lang=\"EN-GB\">In a strongly worded LinkedIn post, Vatsa said that young people are being \u201cbrainwashed\u201d by misleading narratives that glorify dropping out of college, skipping internships, and rejecting jobs in pursuit of easy online wealth.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{104}\" paraid=\"812841509\" xml:lang=\"EN-GB\">\u201cMight offend a lot of people but: we\u2019re destroying an entire generation with lies packaged as \u2018entrepreneurship.\u2019 And calling it inspiration,\u201d Vatsa wrote.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{109}\" paraid=\"267663315\" xml:lang=\"EN-GB\">He pointed to a growing culture of 20-somethings getting lured by promises like \u201cdrop that job,\u201d \u201cstart an agency,\u201d or \u201cinvest \u20b9100 and make a crore.\u201d According to him, this trend, amplified by social media influencers flaunting rented luxury and counterfeit brands, is turning the internet into a \u201ccasino.\u201d\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{114}\" paraid=\"102263759\" xml:lang=\"EN-GB\">As an agency owner, Vatsa said he often encounters the fallout:\u00a0<\/p>\n<ul>\n<li lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{119}\" paraid=\"2138955818\" xml:lang=\"EN-GB\">25-year-olds with no marketable skills\u00a0<\/li>\n<li lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{134}\" paraid=\"835229172\" xml:lang=\"EN-GB\">Resumes filled with \u2018failed businesses\u2019 that were never businesses\u00a0<\/li>\n<li lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{141}\" paraid=\"1639915738\" xml:lang=\"EN-GB\">Professionals unable to handle basic workplace conversations\u00a0<\/li>\n<li lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{148}\" paraid=\"82645883\" xml:lang=\"EN-GB\">Youngsters who equate \u201cgrinding\u201d with posting motivational quotes\u00a0<\/li>\n<\/ul>\n<p lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{155}\" paraid=\"1254192236\" xml:lang=\"EN-GB\">\u201cWhen that bubble bursts \u2014 and it always does \u2014 they\u2019re left with nothing. No skills. No experience. No ability to make real decisions,\u201d Vatsa cautioned.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{161}\" paraid=\"629134595\" xml:lang=\"EN-GB\">He stressed that the tragedy lies not only in unemployment but in a generation becoming \u201cunemployable\u201d due to lack of core expertise. Instead of chasing illusions of passive income, he urged young people to focus on building lasting skills \u2014 problem-solving, domain expertise, real business understanding, and long-term relationships.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{166}\" paraid=\"1732935528\" xml:lang=\"EN-GB\">\u201cWe sold them a dream. We gave them a nightmare. Stop feeding kids illusions about easy money. Start teaching them how to build something real,\u201d Vatsa concluded.\u00a0<\/p>\n<p lang=\"EN-GB\" paraeid=\"{c3d85950-4dba-47fb-989d-bd9069a09d29}{171}\" paraid=\"161063513\" xml:lang=\"EN-GB\">His post has sparked conversations online about the darker side of hustle culture, raising questions on whether India\u2019s startup obsession is giving young aspirants a launchpad \u2014 or leading them into a void.<\/p>\n","protected":false},"excerpt":{"rendered":"The online wave of \u201cget rich quick\u201d mentorships and self-styled business gurus is setting up an entire generation&hellip;\n","protected":false},"author":2,"featured_media":80981,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178],"tags":[79,18,236,54373,54380,54374,19,17,54375,54379,54376,54378,54377,54381],"class_list":{"0":"post-80980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-eire","10":"tag-entrepreneurship","11":"tag-fake-entrepreneurship","12":"tag-freelancing-vs-jobs","13":"tag-hustle-culture","14":"tag-ie","15":"tag-ireland","16":"tag-make-money-online-scams","17":"tag-online-business-gurus","18":"tag-passive-income-myth","19":"tag-startup-bubble","20":"tag-unemployable-youth-india","21":"tag-youth-unemployment-india"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/80980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=80980"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/80980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/80981"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=80980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=80980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=80980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}