{"id":81399,"date":"2025-09-23T16:39:07","date_gmt":"2025-09-23T16:39:07","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/81399\/"},"modified":"2025-09-23T16:39:07","modified_gmt":"2025-09-23T16:39:07","slug":"content-spending-hit-210b-in-2024-led-by-comcast-youtube-disney","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/81399\/","title":{"rendered":"Content Spending Hit $210B in 2024, Led by Comcast, YouTube, Disney"},"content":{"rendered":"

\n\tThe industry\u2019s 12 biggest media and entertainment companies set another new content-spending record in 2024, paying out around $210 billion, up 4% on the year, according to an analysis by KPMG<\/a>.<\/p>\n

\n\tComcast<\/a>\/NBCUniversal held the No. 1 spot on KPMG\u2019s ranking of 2024 content spending among the biggest players, with an outlay of $37 billion (flat with 2023). That\u2019s followed by YouTube<\/a> ($32 billion), Disney<\/a> ($28), Amazon ($20 billion) and Netflix ($17 billion).<\/p>\n

\n\tFrom 2020 to 2024, KPMG estimates that content spending among the cohort has climbed at a 10% compound annual growth rate (CAGR), fueled by traditional media companies investing in their own direct-to-consumer streaming services like Disney+, NBCU\u2019s Peacock, Warner Bros. Discovery\u2019s HBO Max and Paramount+.<\/p>\n

\n\tBut according to KPMG\u2019s analysis, the biz hasn\u2019t hit its content-spending ceiling yet. \u201cWhile some argue that \u2018peak content\u2019 has been reached, we believe the industry is far from saturation \u2014 although the reality is more nuanced,\u201d the firm says in the report, \u201cMoney in Motion: The Future of Content Spend and Business Models in Media,\u201d released Tuesday. \u201cContent spend is not growing uniformly across formats and genres.\u201d For example, investments in sports rights have continued to rise, while investments in other areas like scripted and reality programming have slowed.<\/p>\n

\n\t\u201cIt\u2019s not just about \u2018more content\u2019 now. We\u2019re seeing more deliberate investment,\u201d said Scott Purdy, media strategy leader for KPMG U.S. \u201cLeaders are using their learnings from the past few years and the increasing power of data-driven insights to prioritize their bets, shape creative decisions, and drive better returns.\u201d<\/p>\n

\n\tIn particular, the shift toward user-generated content and ad-supported models and the ongoing growth of free, ad-supported streaming services (such as Paramount\u2019s Pluto TV and Fox\u2019s Tubi) are poised to drive further content expansion, per the report. The growth of UGC has outpaced other segments and \u201cwill likely see continued expansion, fueled by increased ad dollars and a robust creator economy,\u201d the KPMG report says.<\/p>\n

\n\tKPMG\u2019s report also addresses the \u201cevolving\u201d impact of AI. Artificial intelligence will make certain elements of the production process likely both faster and cheaper over time, and in the near term \u201cAI will augment the production process, rather than take it over,\u201d according to the firm. <\/p>\n

\n\t\u201cAI is rewriting the content playbook \u2014 creation, personalization, distribution, monetization,\u201d said Frank Albarella, KPMG\u2019s U.S. sector leader, media and telecommunications. \u201cMedia leaders thoughtfully and strategically experimenting with AI today are building tomorrow\u2019s competitive advantage.\u201d<\/p>\n

\n\tFor the report, KPMG compiled data from primary and secondary sources between\u202fApril-August 2025. The firm\u2019s content-spending estimates are based on a select group of \u201clarge, publicly traded media companies\u201d with financial data spanning\u202f2020-24.<\/p>\n

\n\tA copy of the report is available at this link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The industry\u2019s 12 biggest media and entertainment companies set another new content-spending record in 2024, paying out around…\n","protected":false},"author":2,"featured_media":81400,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[265],"tags":[7419,1887,18,117,19,17,1126,128,121],"class_list":{"0":"post-81399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-comcast","9":"tag-disney","10":"tag-eire","11":"tag-entertainment","12":"tag-ie","13":"tag-ireland","14":"tag-kpmg","15":"tag-tv","16":"tag-youtube"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/81399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=81399"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/81399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/81400"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=81399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=81399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=81399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}