Naturally, Kardashian wanted to bring a fresh point of view to Nike fabrications. Where the legacy athletic brand excels in moisture-wicking fabrics and stretchy comfort, Skims aimed to bring more sleek, design-forward touches to the mix. \u201cWe know what they do well, and they know what we do well,\u201d says Kardashian. \u201cWe wanted to bring our DNA into activewear. Our style lines are really clean and simplistic, and very true to the Skims style, with some square necks and thinner straps.\u201d<\/p>\n
The new range is a result of that marriage: NikeSkims spans seven different collections and includes 58 different silhouettes, offering more than 10,000 ways to mix-and-match a diverse offering of pieces. All of the items\u2014designed in Skims\u2019s signature neutral hues, of course\u2014are meant to bridge the gap between workoutwear and everydaywear, offering pieces that perform in the gym but can be styled off-duty, too. Sizes range from XXS to 4X, and prices range from $38 to $148. \u201cI really wanted to make sure there was something for everyone,\u201d says Kardashian. \u201cBoth Skims and Nike have really inclusive sizing, so we wanted to make sure that we would have a broad size ranging, and that everyone can feel good in what they\u2019re wearing.\u201d<\/p>\n
Kim Kardashian in NikeSkims<\/p>\n
Photo: Hugh Wilson<\/p>\n
Kim Kardashian in NikeSkims<\/p>\n
Photo: Hugh Wilson<\/p>\n
The seven different collections offer something for every customer. The Matte collection includes 21 matte-finish styles that feature mid-level compression; The Shine collection includes 11 stretchy styles with a subtle sheen finish; The Airy collection features breathable, mesh-inspired knit pieces. Other collections include the Vintage Seamless collection (featuring more worn-in, vintage-inspired pieces), and the Matte Tricot collection (featuring minimal track-inspired pieces). For Kardashian, it was important to create pieces that can fit into a busy lifestyle. \u201cYou can wear some of the pieces out at night and look really great, or there\u2019s super casual pieces strictly for working out,\u201d she says. \u201cI wanted people to feel like there was something for everyone.\u201d<\/p>\n
The top athletes that NikeSkims tapped for their debut campaign, meanwhile, also reflected this diverse range of needs and styles. The first campaign video, titled Bodies at Work, was directed by Janicza Bravo, and features more than 50 athletes from across Nike\u2019s portfolio\u2014including Serena Williams, Chloe Kim, Sha\u2019Carri Richardson, Jordan Chiles, Madisen Skinner, and more, all of whom sport a variety of pieces, from the zip-up hoodies to the stretchy shorts. \u201cI love the quality, and how it moves with me and supports me in all the right areas,\u201d says American gymnast Jordan Chiles of the pieces. \u201cI feel sleek, comfortable, and completely myself.\u201d Snowboarding pro Chloe King adds, \u201cYou can definitely tell NikeSkims is made for women\u2014I think that\u2019s the biggest thing.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Naturally, Kardashian wanted to bring a fresh point of view to Nike fabrications. Where the legacy athletic brand…\n","protected":false},"author":2,"featured_media":81792,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[18,525,135,19,17,4113],"class_list":{"0":"post-81791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-eire","9":"tag-fitness","10":"tag-health","11":"tag-ie","12":"tag-ireland","13":"tag-kim-kardashian"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/81791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=81791"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/81791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/81792"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=81791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=81791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=81791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}