{"id":83837,"date":"2025-09-25T01:09:09","date_gmt":"2025-09-25T01:09:09","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/83837\/"},"modified":"2025-09-25T01:09:09","modified_gmt":"2025-09-25T01:09:09","slug":"recycling-pepsi-cans-offers-chance-to-turn-10c-into-10000","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/83837\/","title":{"rendered":"Recycling Pepsi Cans Offers Chance to Turn 10c Into $10,000"},"content":{"rendered":"

Pepsi and Special Australia have launched \u2018The Recycling Rethink\u2019, an initiative to dramatically incentivise the recycling of their bottles and cans, working closely with TOMRA — the NSW Government\u2019s partner responsible for operating \u2018Return and Earn\u2019 reverse vending machines.<\/p>\n

From now until November 22nd 2025, anyone who recycles a Pepsi container at any Return and Earn machine in NSW will have the opportunity to earn an additional $50,000, $10,000, $1,000, or $100, on top of the normal 10c refund.<\/p>\n

Special Australia’s Alastair Flack and Mark Starmach said, \u201cThe Recycling Rethink started with a simple enough question: If you could earn more for recycling a Pepsi, wouldn\u2019t you recycle Pepsi more?\u201d<\/p>\n

Thus began a three-year journey for Pepsi to find a way to make it happen, working in close collaboration with TOMRA, the NSW Government\u2019s partner responsible for the Return and Earn reverse vending machines, and Exchange For Change, who are responsible for the Return and Earn Scheme overall.<\/p>\n

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Ultimately, the solution came by tapping into a previously overlooked feature inside Return and Earn\u2019s reverse vending machines: A humble barcode scanner.<\/p>\n

\u201cTypically, the data recognised by this barcode scanner is only used to validate an eligible container,\u201d Alastair and Mark continued.<\/p>\n

\u201cBut now, whenever an eligible Pepsi barcode is detected, it will also automatically trigger the printing of a special voucher at the end of the recycler\u2019s session, in addition to the normal 10c refund voucher. When the unique QR code on it is scanned, it\u2019ll instantly say if they\u2019ve earned anything extra.\u201d<\/p>\n

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PepsiCo ANZ managing director beverages, Susan Press, said, \u201cThis initiative is all about making recycling more enjoyable and rewarding for Australians. By doing so, we aim to reduce waste and boost the supply of recycled plastic.”<\/p>\n

The initiative is supported by environmentally-friendly bill posters, social, online video, and communications to Return and Earn\u2019s thousands of active recyclers via their email newsletter and official website — not to mention the messaging that now appears incidentally on every Return and Earn machine in NSW.<\/p>\n

\u201cWe\u2019re chuffed with the seamless integration we\u2019ve achieved with Return and Earn and their machines via TOMRA,\u201d said Caity Cowper from Special Australia.<\/p>\n

\u201cI don\u2019t think I\u2019ve ever been so excited about a tiny waiting screen and a paper receipt, but here we are.\u201d<\/p>\n

Susan added, \u201cThe Return and Earn machines give us a powerful way to monitor behaviour change. We\u2019re optimistic that they\u2019ll drive not only an increase in the number of Pepsi containers being recycled, but also a broader uplift in recycling overall.<\/p>\n

\u201cThis initiative is running across NSW, and we\u2019re excited to see how it performs. If successful, we\u2019d love to see it rolled out nationally to make an even bigger impact.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Pepsi and Special Australia have launched \u2018The Recycling Rethink\u2019, an initiative to dramatically incentivise the recycling of their…\n","protected":false},"author":2,"featured_media":83838,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[35027,18,19,17,55686,55687,82],"class_list":{"0":"post-83837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-35027","9":"tag-eire","10":"tag-ie","11":"tag-ireland","12":"tag-recycling-pepsi-cans-offers-chance-to-turn-10c-into-10","13":"tag-special-australia","14":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/83837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=83837"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/83837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/83838"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=83837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=83837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=83837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}