{"id":95220,"date":"2025-09-30T18:10:08","date_gmt":"2025-09-30T18:10:08","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/95220\/"},"modified":"2025-09-30T18:10:08","modified_gmt":"2025-09-30T18:10:08","slug":"u-s-streamers-share-content-3x-more-than-the-uk","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/95220\/","title":{"rendered":"U.S. Streamers Share Content 3x More Than the UK"},"content":{"rendered":"

\n\tIf sharing is caring, then the U.S. cares like a lot a lot \u2014 well, at least when it comes to streaming titles<\/a>. (And maybe not so much about, like, each other.)<\/p>\n

\n\tThe newest study from data firm Ampere Analysis has found that U.S. streamers<\/a> are sharing content at a rate three times more than the UK, where Ampere operates from. In July 2025, 39 percent of all TV seasons and movies (67,000 out of 172,000) on U.S. streaming platforms appeared on two or more streaming services. In the UK, just 13 percent of all streaming titles were shared. In France, the overlap is just eight percent. <\/p>\n

\n\tAnd here, titles simultaneously available on at least three different video-on-demand platforms more than doubled (on a percentage basis), from nine percent in 2020 to 21 percent this year.<\/p>\n

\n\tThe discrepancies are more about differences in the maturity of markets than in culture. Maxed out and facing consolidation, U.S. platforms are scrambling to beef up their libraries, lower churn and achieve higher profits (or for some still, just to turn a profit).<\/p>\n

\n\tSelling subscriptions is not enough in the tougher economics of present-day streaming. Licensing has emerged as a means to bring in easy money.<\/p>\n

\n\t\u201cPlatforms understand that new originals and flagship franchises drive subscriber retention, while the longer tail is less central \u2014 freeing it to be licensed elsewhere for extra revenue,\u201d Rahul Patel, principal analyst at Ampere Analysis, said.<\/p>\n

\n\tMuch of the shared content is filler, though U.S. streamers are willing to play nice with some \u201chigher-value content,\u201d Patel said.<\/p>\n

\n\tEurope will get there \u2014 probably, eventually.<\/p>\n

\n\t\u201cCo-exclusive deals for premium titles \u2014 such as recent deals between Netflix and HBO, and Disney and AMC \u2014 show that higher-value content is also shared,\u201d Patel said. \u201cEurope hasn\u2019t achieved the same level yet, but new broadcaster\u2013streamer pacts \u2014 for example, ZDF and Atresmedia with Disney+, Netflix with TF1, and Amazon with France T\u00e9l\u00e9visions \u2014 point to similar dynamics emerging.\u201d<\/p>\n

\n\tConsumption of older, lower-value library content is a lean-back experience. It\u2019s easy to license, and even easier to program ads into \u2014 two revenue streams that often inform one another. Amazon Prime Video<\/a> has dove headfirst into both. <\/p>\n

\n\tIn January 2024, Prime Video automatically switched its users to its new ad-supported tier (subscribers could opt out of that and opt to pay more to remain ad-free). Shortly after, Amazon decided to shut down its separate, fully ad-supported streaming platform Freevee; Prime Video absorbed much of Freevee\u2019s content. Prior to that, 41 percent of Prime Video\u2019s titles were exclusive \u2014 after, it was just 24 percent.<\/p>\n

\n\tThe mass-absorption of content watered down Prime Video\u2019s overall pool of exclusivity as much of Freevee\u2019s library was older content, which is the easiest to share. Titles released between 2010 and 2019 make up 43 percent of shared content, Ampere found; those released between 2020 and 2025 account for 28 percent. Crime and thriller programming and horror content over-index for sharing, the research found.<\/p>\n

\n\tThis stat involving Prime Video may be the most eye-popping of them all: In August 2020, the month after Peacock<\/a> launched nationally (Comcast cable users got early access), 14 percent of Peacock\u2019s library was also on Amazon Prime Video. It is now 35 percent. <\/p>\n

\n\tYes, more than one third of Peacock\u2019s overall library is also available on Prime Video.<\/p>\n

\n\tA spokesperson for Peacock did not immediately respond to The Hollywood Reporter\u2019s request for comment on that statistic.<\/p>\n

\n\tThe cheaper and more-ad-supported one goes, the more content it shares. When you make all of your money from commercials, the KPI is engagement, and engagement requires scale. Fox\u2019s Tubi, a combination FAST\/AVOD platform, for example, shares 23,600 of its many titles with The Roku Channel, which is also a hybrid streamer. Tubi and Plex \u2014 another service of the same ilk(s) \u2014 share 21,700 titles.<\/p>\n

\n\tIn July 2025, Canadian TV show Heartland (first released in 2007) was the most widely available show in the U.S. with various seasons of the title available across 13 different services, Patel told THR; 2006 film The Illusionist was available on 12 platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"If sharing is caring, then the U.S. cares like a lot a lot \u2014 well, at least when…\n","protected":false},"author":2,"featured_media":95221,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[18,19,17,13705,3973,82],"class_list":{"0":"post-95220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-eire","9":"tag-ie","10":"tag-ireland","11":"tag-peacock","12":"tag-prime-video","13":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/95220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=95220"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/95220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/95221"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=95220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=95220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=95220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}