\n\tModerator Henar Le\u00f3n, a technology expert specializing in the cultural sector, will guide the workshop and facilitate dialogue among the participants.<\/p>\n
\n\tThese are:<\/p>\n
\n\tBrandominus \u2013 V\u00edctor Guerra \u2013 CEO<\/strong> \t\t\t\t\t\t \n\tEl Ranchito \u2013 Manuel Ram\u00edrez \u2013 President<\/strong> \n\tMetropolitana de Muntatges \u2013 Ram\u00f3n Arteman \u2013 Director<\/strong>
A Spanish digital marketing agency specializing in data-driven strategies. Its methodology combines creativity, data and analytics to deliver marketing strategies that are 100% results-oriented. They serve as a strategic agency for the Spain Film Commission and the Madrid Audiovisual Cluster, among other organizations. \u201cOur participation in the panel is about the importance of AI in the visibility of brands and audiovisual content on search AI engines and on how the AI boom has changed the way we show up in search results \u2013 and what we need to change to adapt to the new search-ranking paradigm,\u201d says Victor Guerra, CEO.<\/p>\n![\"\"](\"https:\/\/variety.com\/wp-content\/themes\/pmc-variety-2020\/assets\/public\/lazyload-fallback.gif\")
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Leading Spanish VFX studio known for visual effects work in productions such as \u201cGame of Thrones<\/a>\u201d and \u201cSociety of the Snow<\/a>.\u201d Founded in 2004 by F\u00e9lix Berg\u00e9s and a team of top VFX professionals, El Ranchito is a Madrid and Barcelona-based studio known for delivering world-class visual effects with creativity, precision and collaboration at its core. With over 200 artists, the studio tackles global projects across film, TV and advertising. El Ranchito is part of Pitch Black Company, alongside Folks and Rising Sun Pictures, forming a global network of 1,400+ artists across 14 cities including Los Angeles, London, Montr\u00e9al, Mumbai and Bogot\u00e1. \u201cEl Ranchito was born from the dream of creating a space where experience, knowledge, and teamwork would be at the heart of everything we do,\u201d says Ram\u00edrez.<\/p>\n
A Barcelona-based post-production studio founded in 1995, with additional facilities in Madrid. Specializing in visual effects, CGI, color grading and compositing, the company serves the advertising, film and television industries. Arteman will explain how they approach the use of AI in visual effects, environment creation and advertising. \u201cI\u2019ll also explain the more structural side of how we work, how we use AI, and \u2014 more importantly \u2014 why we use it, he says, adding that he\u2019ll explain the latest ad they produced for Iberdrola, how they blended AI and CGI. \u00a0\u201cOne important topic I\u2019ll also cover in the first part of the talk is transparency and the legal framework around AI use with our clients. These are large companies, many of which have ethical codes that we must follow \u2014 just as we also follow our own code of ethics,\u201d he adds.<\/p>\n