{"id":98943,"date":"2025-10-02T11:32:09","date_gmt":"2025-10-02T11:32:09","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/98943\/"},"modified":"2025-10-02T11:32:09","modified_gmt":"2025-10-02T11:32:09","slug":"ai-will-never-replace-humans-after-launch-of-fellinai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/98943\/","title":{"rendered":"AI Will Never Replace Humans After Launch Of FellinAI"},"content":{"rendered":"

\n\tEXCLUSIVE<\/strong>: Directors UK<\/a>, the trade body that boasts members including Paul Greengrass<\/a> and James Hawes<\/a>, has voiced skepticism after an Italian producer unveiled what he claimed was the world\u2019s first AI director. <\/p>\n

\n\tAndrea Iervolino, whose credits include\u00a0Ferrari<\/a>\u00a0and\u00a0To The Bone,\u00a0announced\u00a0FellinAI<\/a>, an artificial intelligence director conceived to celebrate European cinema. FellinAI<\/a>\u2018s first feature, The Sweet Idleness<\/a>, imagines a world in which machines have eradicated 99% of jobs, leaving humans to a life of leisure.<\/p>\n

\n\tIn a statement shared with Deadline, Directors UK CEO Andy Harrower said: \u201cDirectors see things that other people \u2013 and AI programmes \u2013 don\u2019t. Their vision is something that AI will never replace.\u201d<\/p>\n

\n\tHe added: \u201cBut they\u2019ve always embraced new technology, and many are exploring how AI can support elements of their work, freeing them up to focus on storytelling. Of course, until the much-discussed copyright and licensing issues are resolved, the use of AI in film and TV production is likely to be limited.\u201d<\/p>\n

\n\tIn a statement responding to Directors UK, Iervolino said FellinAI was \u201ctechnology placed at the service of human creativity.\u201d He added: \u201cThis solution should not be seen as an enemy of film industry workers through artificial intelligence, but rather as a powerful tool.\u201d<\/p>\n

\n\tDirectors UK\u2019s intervention follows a similar backlash against Tilly Norwood, an AI actress being circled for representation by talent agents. Deadline first broke the news about the interest in Norwood<\/a>, sparking full-throated concerns from the acting community, with the likes of Emily Blunt and\u00a0SAG-AFTRA criticizing the creation<\/a>.<\/p>\n

\n\tFellinAI is housed at Andrea Iervolino Company AI, an artificial intelligence arm of The Andrea Iervolino Company, with Iervolino acting as its \u201chuman-in-the-loop,\u201d a supervisor and producer who guides and monitors the technology.<\/p>\n

\n\tIervolino touted his project as a \u201cnew chapter in the history of cinema,\u201d but said it was not designed to \u201creplace traditional cinema,\u201d to which he said he remained committed. Iervolino said his aim was to \u201cunite human sensitivity with the creative power of artificial intelligence in order to tell stories that no one has ever imagined before.\u201d<\/p>\n

\n\tHawes, the director who established the world of Apple TV+ hit Slow Horses and is currently overseeing Lanterns, last year predicted<\/a> that screen projects made entirely by generative AI would soon be a reality. He acknowledged that the \u201cgenie is out the bottle.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: Directors UK, the trade body that boasts members including Paul Greengrass and James Hawes, has voiced skepticism…\n","protected":false},"author":2,"featured_media":98944,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,289,290,63093,18,63094,19,17,63095,33340,82,63096],"class_list":{"0":"post-98943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-directors-uk","12":"tag-eire","13":"tag-fellinai","14":"tag-ie","15":"tag-ireland","16":"tag-james-hawes","17":"tag-paul-greengrass","18":"tag-technology","19":"tag-the-sweet-idleness"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/98943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=98943"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/98943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/98944"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=98943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=98943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=98943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}